 Bountykat
Female, 18-29, Southern US
 399 Posts
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Sunday, April 22, 2012 5:06:42 PM
What's wrong with this? Are you kidding me? People are so goddamn sensitive. They wanted a specific type of person for the commercial, they described who they wanted. God, people are such pussies. |
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 trelina
Female, 18-29, Eastern US
248 Posts
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Friday, April 20, 2012 7:55:36 PM
How is this offensive? They're making a commercial ffs. |
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 Satkela
Female, 18-29, Eastern US
586 Posts
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Friday, April 20, 2012 5:53:59 PM
How dark is too dark? Like do they draw the limit at Denzel Washington bronze or is Labron James Brown pushing it? |
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 drawman61
Male, 50-59, Europe
1398 Posts
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Friday, April 20, 2012 11:19:53 AM
I'm white but I am not upset that they want somebody darker. Goes both ways except I don't carry a chip. |
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 madest
Male, 40-49, Eastern US
6407 Posts
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Friday, April 20, 2012 7:53:10 AM
Apologize for diversity? Grow some stones Acura. |
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 ExtraCredit
Male, 50-59, Midwest US
435 Posts
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Friday, April 20, 2012 2:54:10 AM
Bernie Mac (RIP) need not apply. (Shhhh, he's too dark) |
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 Golden1
Female, 18-29, Western US
121 Posts
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Friday, April 20, 2012 12:32:10 AM
If this is racist, then using thin, attractive, women to sell anything is sexist. If this was for a female car dealer and it said "Attractive. Blonde. Not fat." no one would bat an eye. "white America will only accept certain shades of black" - What a dick. You don't speak for white people. You don't want to be generalized, quit making generalizations. Racism won't go away because everyone goes out of their way to find racism. |
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 jamie76
Male, 30-39, Western US
2249 Posts
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Thursday, April 19, 2012 10:36:12 PM
wow...look at the white people here bob and weave around the obvious racism that exist in society that makes a car company seek out a person of color that is "friendly and not too dark" to ensure that white people will accept them.
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jamie76
Male, 30-39, Western US
2249 Posts
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Thursday, April 19, 2012 10:33:32 PM
people, please stop trying to rationalize this...it is some racist BS and nothing else. it is acknowledgement by the car company that white America will only accept certain shades of black...in other words, the whiter the better.
yes, that is why they did it, yes the reason is real, yes it sucks, stop living in denial. |
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 OldOllie
Male, 50-59, Midwest US
8727 Posts
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Thursday, April 19, 2012 9:31:59 PM
Then again, it could just be a technical issue...
 |
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 Gerry1of1
Male, 50-59, Western US
25635 Posts
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Thursday, April 19, 2012 9:20:03 PM
In advertising, you want a broad spectrum of people to relate to your product. Use of a model to enhance that appeal is standard practice.
If the model is an alibino you're not going to get black people to relate to him. If he's too dark gingers won't buy into it. So you go for someone towards the medium range.
Not racist. |
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 VirtualParty
Male, 18-29, Eastern US
794 Posts
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Thursday, April 19, 2012 8:45:49 PM
People are cast for roles based on appearance all the time. Ain't no big thing. |
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Lucky2u
Male, 18-29, Eastern US
314 Posts
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Thursday, April 19, 2012 6:44:11 PM
I think the point most people are missing is the context. The statement would not have been racist if it had been NEEDED. For example in a commercial where two siblings are represented that statement would have made sense cause you want skin tone to match (even among white/hispanic/asian races). But for this part as a sales person... this was absolutely not needed. There is no need to distinguish between light and dark here. |
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 Forplay2k
Male, 50-59, Midwest US
153 Posts
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Thursday, April 19, 2012 6:10:15 PM
Hey maybe it has to do with the film and light and not race. But then we would have nothing to get worked up over at IAB. |
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 jtrebowski
Male, 40-49, Southern US
3057 Posts
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Thursday, April 19, 2012 5:09:28 PM
ok...now I'm gonna put my two cents in. To, be perfectly honest, I was simply submitting this to generate conversation, not troll or race-bait. However, I do find it interesting that so many missed the fact that society, even among black people discriminate against people with darker skin |
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 SethDog
Male, 18-29, Australia
462 Posts
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Thursday, April 19, 2012 4:06:57 PM
I don't see the difference between that and saying: White person, not too white - because they want someone a little tan? The latter wouldn't be considered racist, so why should this? |
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 SCfan
Male, 40-49, Midwest US
1665 Posts
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Thursday, April 19, 2012 3:54:40 PM
light skin vs dark skin blacks |
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Angilion
Male, 40-49, Europe
9546 Posts
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Thursday, April 19, 2012 3:46:34 PM
Nice minimising white dudes. This is pretty awful and it says a lot. And if we want to pretend it doesn't we're part of a media structure that still want black people in a specific pockets. How about 'not too Jewish?' Is that alright?
How about 'not white'?
Oh, wait. That's what they said. But you don't see anything wrong in that and neither does anyone else.
There's racism and hypocrisy present here, but it's not in the advert.
Casting, especially for adverts, is almost done for a specific look to appeal to a specific demographic. They'll exclude based on age, sex, physique, accent...all sorts of things. |
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 Wraithix
Male, 30-39, Western US
177 Posts
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Thursday, April 19, 2012 3:18:05 PM
How is this any different than it saying "Brown hair. (not to dark - light preferred).
It's a defining characteristic. I think the fact that people are pointing out this is racist, is racist itself. |
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obscurelines
Male, 30-39, Europe
5 Posts
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Thursday, April 19, 2012 2:56:27 PM
Nice minimising white dudes. This is pretty awful and it says a lot. And if we want to pretend it doesn't we're part of a media structure that still want black people in a specific pockets. How about 'not too Jewish?' Is that alright? |
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 8BitHero
Male, 18-29, Europe
5420 Posts
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Thursday, April 19, 2012 2:22:58 PM
Why did they apologise? I don't get it. |
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 sparki1980
Male, 30-39, Eastern US
293 Posts
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Thursday, April 19, 2012 1:56:42 PM
At 7 Seconds.. the guy is done with his job.. why is this a big deal. I mean, its a TV commercial.. they want a specific look for a specific reason. Even out of context I don't get why it's a big deal. (Out of context being: not knowing the exact reason - be it to make Jerry seem less pale or the color tone of the commercial/room with respect to the car and how they felt only a small range of skin tones would look good in it). |
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 FinkStinger
Male, 30-39, Canada
123 Posts
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Thursday, April 19, 2012 1:38:52 PM
Pfft, whatever. If you think that's offensive just imagine what it would say if the part was for a female in a Budweiser commercial. |
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 burbclaver
Male, 50-59, Western US
859 Posts
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Thursday, April 19, 2012 1:27:23 PM
TV news and commercials have been doing this for years, but they aren't usually stupid enough to put it in print. I'm sure if someone did a study of all the successful black anchors and actors you'd find their skin color was lighter than the average. I hope I'm wrong. |
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 faaaaq
Male, 18-29, Midwest US
644 Posts
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Thursday, April 19, 2012 1:14:29 PM
Anyone who finds this offensive is an idiot. They are casting for a commercial. THEIR commercial. They get to choose anything they want. If they only wanted short people that doesnt mean they hate tall people |
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