Wednesday, January 1, 2014 2:39:46 PM
Does the sandwich shop around the corner get to name something Big Mac ? Of course not. And you can't steal Starbucks stuff either. I hate SBucks but this is obvious.
On top of that, companies have a legal requirement to enforce their IP rights even if it doesn`t matter, even if the products aren`t the same (e.g. beer instead of coffee). You can lose a trademark if you don`t enforce it.
Wednesday, January 1, 2014 12:48:42 PM
I agree with Gerry, this one is a no brainer. People can bitch about it but you can't do what he did. Open a restaurant and try service a Whopper, you`ll get sued so fast you won`t know what happened.