Tuesday, June 25, 2013 4:26:39 AM
Big movie exec 1: We need a clever way to get our new film out into the public eye.
Big movie exec 2: Well, how about we convince the lead actor to denounce the film, calling it ultra-violent? That way, all the news outlets will be talking about it, and the public will flock to it as the movie that's so badass and violent that even the lead actor was shocked by it.
Big movie exec 1: That...that`s genius! Have *all* the cocaine!