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The Science Of Pricing [Pic]

submitted by: kitteh9lives
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The Science Of Pricing [Pic]. Going to buy something expensive? Think about these points first.
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Hits: 9887 | Favorites: 4 | Emailed: 0 | Rating: 3.5 | Category: Lifestyle | Date: 04/04/2013
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Male, 30-39, Southern US
 214 Posts
Friday, April 5, 2013 9:37:57 PM
Why have I always seemed like the only person to see through these kinds of marketing scams? Hell, I always round prices up, anyway. $49.95 is $50. Why don't they just price it at $50 to begin with? Is anyone really stupid enough to think that there`s enough difference between the two to buy a product at $49.95, but not buy it at $50?

Male, 30-39, Europe
 232 Posts
Friday, April 5, 2013 2:47:25 PM
If you go from 100 % (original) to 800 %, it's a 700 % increase.

Male, 50-59, Southern US
 2481 Posts
Friday, April 5, 2013 1:14:54 PM
The flaw in your logic is that by using only the free service, Yahoo didn't lose anything when you left. This graphic is showing that even though most of their free "customers" won`t pay to upgrade, enough of them will to make it the more profitable move.

Male, 18-29, Western US
 102 Posts
Thursday, April 4, 2013 9:14:25 PM
>Get rid of the free plan

My favorite example of why this is bullsh*t: Yahoo used to offer POP3 support for their email. Suddenly they no longer offered such support and wanted to charge a subscription for it! This was around when Gmail first came out, so guess where I went after Yahoo pulled that!

If you already have a free service, at the very least don't screw over your existing customers. While sure, you have every right to revoke a complimentary service, it`s a major d*ck move and it`s only going to piss off any loyal customers you might have had otherwise.

Male, 18-29, Midwest US
 1725 Posts
Thursday, April 4, 2013 9:08:09 PM
I hate these friggin people that study this poo and try to manipulate a couple extra dollars or cents out of me. Just price the thing at what it costs plus a reasonable profit. This is why my impulse buying is zero, and I avoid everything where the margin is absurd, starbucks coffee - a cup of coffee is not drating 5 dollars, ever.

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