Monday, August 24, 2009 10:31:37 PM
This, my dears, is called a Brand Book, and it's something given to their own employees to make sure they use their brand name correctly` I don`t see it as a jerk move or whatever, it+s normal to try to protect your brand from missuse.
Things such as zippers and thermos have lost their trademarked brand names because they didn`t protect their brand name.
I`m sorry to sound like such a pedant, but writing Brand Books is actually what I do for a living.
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