and for people like Groogle, its called Guerilla marketing, you should google it.
They had mooninites in NINE MAJOR CITIES FOR ALMOST 3 WEEKS, NINE MAJOR CITIES INCLUDING L.A.
Did people start pooting their pants in L.A? Did people start pooting their pants in any of the other 7 cities? NO ... hmmm... think about that for a second.
That guy was kind of annoying.