"Peeing on this ad may change your life," reads the promotion. Are they that concerned about giving a discount for a crib that you have to build yourself? You know it's going to be missing screws anyway.
Swedish ad agency Åkestam Holst has created a new interactive ad for Ikea, which will reveal a discount on cribs when peed on by pregnant women, Adweek reported.
The urine has to be applied to a strip near the bottom of the ad. If the person who urinated on it is in fact pregnant, a discounted crib price will appear on the page. The ad was created using similar technology to that of pregnancy tests.