Here we go, the beginning of the end for us consumers of ISPs.
Verizon claims they were "testing" video optimization, but we all know what is really happening. The article states:
"This is a really weird statement, seemingly referring to something completely different from what customers actually experienced. What customers saw wasn’t optimization, but a clear cap, with tests from Netflix’s speed-test tool showing measurably lower rates than non-Netflix tests."
Verizon, Comcast and other ISPs will soon control what content gets throttled, making your experience with a service like Netflix, that you pay for, inferior.