I Don't Know What I'm Supposed To Feel About 84 Lumber's Super Bowl Commercial

Submitted by: fancylad 4 months ago in News & Politics


So 84 Lumber wants to be part of building Trump's wall, but they feel guilty about it? The two female leads were great, and the production value made me think this could've been an excerpt from a Steven Soderbergh movie, but ultimately, I'm confused by 84 Lumber's message.
There are 12 comments:
Male 2,979
OK, so I watched this thing a second time to see if I could understand it better. And I kinda do... sorta. The 84 Lumber guys are not building the wall. The only thing they're building is the door that goes through the wall. (The huge door is made of wood with a steel support structure--and lumber and steel are the only materials we see the 84 Lumber guys working with. The wall, by contrast, appears to be reinforced concrete.) So 84 Lumber seems to be coming down more on the "Let 'em in" side, as opposed to the "Keep 'em out" side of the immigration debate.

Many of you probably understood all this on the first viewing. Yours truly, however, can be a little slow, especially if I haven't had my morning cup of coffee yet. *ssssip... ahhhhh*

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Male 266
Commercial did nothing for me. Ate more chips and swilled a beer. Next.
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Male 1,173
I thought that was the whole idea anyway. Not "Keep them all out" *evil laughter* but rather control border crossing and prevent criminals from crossing (crossing either direction.. You know, the traditional 'run for the border' by wanted criminals in the US) 
and I seriously doubt there will just be random unattended doors in the wall. That would make the whole thing totally pointless.
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Male 8,311
I took it as being the metaphorical depiction of my personal views. Build a nice big wall and secure the shit out of the border, but make sure there is a big welcoming "door" for those that want to work hard, contribute, and be part of America.
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Female 3,517
holygod That's how it should be.
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Male 8,311
melcervini We agree that's how it isn't though right? The woman and little girl in that commercial have no realistic opportunity to come here legally as it stands now. Would you agree with that? 

So her choices are to raise her daughter in poverty or break the law and come here illegally to try to make a life for herself.

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Male 1,354
holygod We don't have the resources to let every one in to the country no mater how much we want to help, that's why we send billions of dollars to these countries to try and help those that we cant take in. 
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Female 3,517
holygod I think this is the 3rd time we've agreed on something lol.  The system is broken and needs fixing NOW. i.e.  there *are* work opportunities, but not enough networking to get these people to where they can get access to these jobs and then onto basic necessities.  Fine the dogshit out of companies/people that hire/abuse illegals, but maybe there's a middle ground of a tax incentive **if** the employer aids the employee in their citizenship process in a pre-determined time frame/wage etc?  Refugees are one thing.  They're trying to escape true oppression and violence in their own homeland, but how are they any safer here if the evil on their heels sweeps on through this stellar vetting system we have in place now along with them? That HAS to be fixed as well, NOW.  Do you leave the leaky faucet on full blast until the plumber gets there to fix it or turn it down as low as it will go until its repaired?  
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Male 8,311
melcervini You'd be shocked about how much we agree on. I'm usually aligned with republicans on 30% - 40% of issues when I take one of those affiliation quizzes. Its just mostly boring stuff that isn't fun to debate.

You need to understand that for a LOT of people on the right, immigration, the wall, and talking about illegals, has nothing to do with legality. They don't want hispanics here, legal or otherwise. They just can't say so publicly.

Which evil has come "through this stellar vetting system we have in place now"? I know it seems scary, but do you realize no terrorist has attacked the united states after being admitted as a refugee or after illegally sneaking across the Mexican border? Not one. How on earth can we be talking this much about solving a problem that has yet to exist?
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Male 249
I'm confused too. If that door is meant for Mexican people, it is way too high! Mexicans are not Balrogs!
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Male 2,979
I'm confused, too. The commercial seems the very definition of ambivalence. It certainly tugs on the heartstrings.
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Male 163
Fancylad what's the confussion? They don't want to build the wall. “If people are willing to work hard and make this country better,” said 84 Lumber president Maggie Hardy Magerko, “that door should be open to them.”
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