Barilla Says It Won`t Use Gays [Pic+]

Submitted by: elderban 3 years ago

Then apologizes by saying that they ""simply wanted to highlight the central role of the woman in the family.""
There are 42 comments:
Male 14,330
Well no pasta fagioli for Barilla then!!
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Male 7,898
Crakr

"Don`t get me wrong, I don`t want to see that happen."

I`d LOVE to see that happen. If the republican party broke up with true common sense fiscal conservatives remaining "republicans" and the tea-party, anti-governmnet, neo-con religious crack-pot, fundamentalist, gun-crazy, anti-science, social police formed a new party I`d actually be able to vote republican again.
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Male 17,512
HG: It still wouldn`t surprise me at all if the two major parties we have now, ended up splitting apart.

There is so much tension between the sides of each party that something will eventually rip them apart. Don`t get me wrong, I don`t want to see that happen. It would be disastrous, we`d end up with a coalition style of government that wouldn`t serve anyone very well.
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Male 7,898
Crakr

"I would disagree..."

I said "for the most part". During the last major election there were thousands of elections and probably less than 5% had a 3rd party option. So whether you agree or not my statement is still correct.
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Male 17,512
HG: "The only important choice we really makes that defines our political alignment is voting. You only get two choices. A or B. There is no "other" for the most part."

I would disagree, American politics has been full of 3rd parties over the years. Some of which were successful to some degree. For instance the Republican party was once a 3rd party and so was the Bull Moose party. There is no prohibition of additional political parties in America.
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Male 7,898
Crakr

"Ah, but most of the independents would feel uncomfortable being shoehorned into such political boxes. And in real life they aren`t, unless they want to be."

Of course. I don`t like it. But when it comes down to it that doesn`t really matter does it? The only important choice we really makes that defines our political alignment is voting. You only get two choices. A or B. There is no "other" for the most part.
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Male 729
I will probably buy Barilla products from now on because this guy has the balls to stand up against bullying, which I hate. To Hell with bullies.
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Male 17,512
HG: The socialist aim is to make everyone the same, not just economically but of the same mindset as well.

"If you ask people whether they are liberal or conservative and remove other options roughly half will say liberal and half will say conservative."

Ah, but most of the independents would feel uncomfortable being shoehorned into such political boxes. And in real life they aren`t, unless they want to be.
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Male 369
I`m gay and frankly have no problem if they want to choose to have hetero families in their adverts. Its their product, they can do what they like. If you don`t like their adverts, you don`t have to buy their products. It`s not exactly the only pasta brand out there.
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Male 7,898
Crakr

"Nope, liberals are not "half the people in the country", not even close."

If you ask people whether they are liberal or conservative and remove other options roughly half will say liberal and half will say conservative.

"Unless you consider yourself a "divisive PC liberal socialist", you should`ve just let it be."

Fair enough. I will accept blame on that. You said liberal socialist and I took that as being one and the same, not two separate attributes.

Although then I have no idea what "socialist" has to do with this story.
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Female 1,803
"Nope, liberals are not "half the people in the country", not even close."

Hmmm, I guess non-liberals don`t bother to vote, then.
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Male 17,512
HG: "What you are doing is calling half the people in the country wrong"

Nope, liberals are not "half the people in the country", not even close.

Then you started bitching about me calling liberal socialists out, on others not being PC enough for their liking.

"You really are dense huh?" Apparently it`s you that`s dense, you had a knee jerk reaction when I called out liberal socialists for being divisive. I didn`t call you out and you know it, so why are you acting offended?

Unless you consider yourself a "divisive PC liberal socialist", you should`ve just let it be.
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Male 14,773
It`s a free world; he can say what he likes. We (straight/gay) can buy what we like. His product has a big market share, but it is no different than any of the competitors I see on the shelves. The only difference I can tell is the strong public homophobic agenda.

The reason why I support gay rights so vehemently is I believe the only possible reason for their oppression is misguided and outdated religion trying to interfere where it doesn`t belong.

In my eyes, Guido Barilla may as well be some Mullah railing on about how women need to be beaten and subjugated and now please eat this brand of generic rice. It`s all the same.
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Male 5,881
I don`t see a problem with what Barilla is doing. His company his decisions, don`t like it don`t buy it. He can either reap the reward or suffer the consequences of holding whatever position he wants
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Male 4,746
5Cats:
"LIBERALS have pushed the homosexualist agenda for 40+ YEARS!"
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Thank goodness someone is standing up for human rights. Clearly Conservatives have no interest in doing what`s right.

As for this issue, if you boycott a pasta company for not having gays in ads, are you going to ban all the other companies too? You`ll find most of them don`t have gay couples in their ads. The only reason this guy came to light is because someone asked him if he would have a gay couple in his ad. Ask ANY company and you are apt to get the same response that he gave. Even if the CEO of the company were gay, he`d still say the same thing. It`s a marketing move, not a social move.
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Female 2,228
Gay people (and their allies, sup y`all?) are not "being obnoxious". We`re reacting to a negative value judgement of a whole class of people. Which is really dumb from a marketing standpoint as well, gay money (& gay friendly money) not good enough all the sudden? Afraid that unholy bill will scorch you somehow?

Boycotts have already begun, and that`s not good for business. It`s like saying, "We only cater to good Xian families so we`re not going to use Jewish families on our products." And then in a bumblef*ck attempt to smooth that one over, "Sorry we only meant to emphasize the traditional centrality of the black manservant/maidservant in American mansions, that`s all." *Headdesk*
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Male 7,898
5Cats

"LIBERALS have pushed the homosexualist agenda for 40+ YEARS! And THIS is the result: if you DON`T have enough gayness? You`ll end up in COURT!"

The people pushing this are probably indeed liberals. However unless all liberals are pushing it why don`t you just attack the people pushing instead of an entire group that has nothing to do with it and may even think it is wrong as patchouly and I do?

You are taking an issue and assigning it to people who don`t agree with it and then attacking them for something they don`t even think.
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Male 7,898
Crakr

" "there is no wrong or right, except when I think it`s wrong or right."

So you deem me wrong, calling me divisive, for pointing out how wrong and divisive others are."

You really are dense huh?

We agree on this topic. We both called out the media for being wrong and divisive. The point is it is not "all liberals" especially when members of that group were the first ones to call people out on it.

You start bitching about liberals being PC. Not once, ONCE on this site have I ever said a word or phrase was off limits. You have. So how do I get labeled "PC"?

Call people wrong for being wrong. I did. What you are doing is calling half the people in the country wrong when they don`t all share the opinion we are discussing. THAT is divisive.
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Male 36,301
[quote]This has nothing to do with Liberals.[/quote]
@Patchouly: Honestly dude? You and @HolyGod are self-delusional if you think that!

LIBERALS have pushed the homosexualist agenda for 40+ YEARS! And THIS is the result: if you DON`T have enough gayness? You`ll end up in COURT!

Entirely Liberal. Entirely as we righties predicted (and y`all denied it would EVER happen? = LMAO!)

[quote]This isn`t about sexuality, it`s about market appeal.[/quote]
@kangoala: You get it! 100% correct! It`s the liberals making a "legal issue" out of it!

[quote]...it happens all the time, it doesn`t help their cause.[/quote]
@paperduck: You are 100% correct too!
Insert ANY community or group! :-) This sort of "activism" harms their own cause every time...
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Female 1,803
"Gay families arent wrong, but they arent condusive to the old world feel and that what the company wants their food to be associated with."

How many "old-world families" are around anymore? I know most men would love the old "wife waits on me hand and foot" era but that`s not how it is anymore for most people. Barilla is making itself an old-fashioned dinosaur that only appeals to old people and religious conservatives. So be it. Other companies will go for the rest of the more contemporary crowd and be more inclusive. I think that`s a more winning strategy in the long run.

If the guy had half a brain and wasn`t pretty anti-gay (sure he says some things about gays he "tolerates" but not others), he would have simply said their brand tends to be traditional family focused but that`s not to say that eventually there wouldn`t be more modern couples and single people shown as norms change.
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Male 1,745
In my opinion, the guy has a very pro-gay viewpoint, he said he doesn`t have a problem, supports gay marriage, but opposed to allowing adoption. His opinion, fine. On the grand scheme of things, that is very very supportive of gays. But not good enough buddy. You`ve got to feature them in your food commercial. When the gay community becomes obnoxious, and it happens all the time, it doesn`t help their cause.
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Male 464
I dont see the problem here. The company wants to put a traditional family in its commercials. Gay families arent wrong, but they arent condusive to the old world feel and that what the company wants their food to be associated with.
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Male 4,746
CrakrJak:
"So you deem me wrong, calling me divisive, for pointing out how wrong and divisive others are."
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The point HG is making is that you always drag politics into it. This has nothing to do with Liberals. I`m a Liberal and I disagree with the way this guy is being ripped apart.

We get it. You are a Conservative fellow who hates Liberals. Now that you`ve established that M.O., how about contributing to posts in a normal fashion and save the political bashing for the political posts?
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Male 702
It`s difficult to determine where to draw the line when it comes to sexual equality. I can see why people are getting upset by this, but equally well as both a gay male and a member of the advertising industry I can see why this brand would take that stance. So I`ll just say this;
This isn`t about sexuality, it`s about market appeal. There are more straight individuals to target and profit from than homosexuals. This campaign isn`t about ostracizing gays, it`s about NOT ostracizing straights. Get over yourselves. If anything, this signifies a decent step in the right direction, meaning "we`re now on the same playing field, and can be ignored as less than viable profit targets"
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Male 17,512
HG: "..right and wrong don`t have political slants."

Just what I expected to hear from a morally relativistic atheist, "there is no wrong or right, except when I think it`s wrong or right."

So you deem me wrong, calling me divisive, for pointing out how wrong and divisive others are.

Pot meet kettle.

Musuko: "Any time homosexually gets brought up, you get vile and unpleasant about it."

I believe it`s rather vile and unpleasant to accuse straight people of being gay and calling us "lonely and bitter".

Crawl back under your bridge and stay there.
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Male 2,850
@drawman61
@CrakrJak

Look you two, you`re both obviously lonely and bitter. Any time homosexually gets brought up, you get vile and unpleasant about it. It speaks of a pretty deep longing for something you`re not getting, and a jealous anger at all those who are getting it.

You`re both getting on in years. It`s about time you both found love.

I`m sure all of IAB will rally together to pay for the plane tickets needed to get you two to visit eachother and hook up.
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Female 1,803
You can give the guy an out by saying it`s not smart advertising but it won`t become smart advertising unless more companies do it, like others have successfully done. Once upon a time you never saw black people in ads and there was a small uproar regarding the interracial couple in a recent Cheerios ad. Doesn`t it seem silly, now? Barilla is a lame brand to me now, especially since they seem to think a woman`s place is in the kitchen cooking pasta. Probably not what they were going for. That guy was better off keeping his stupid mouth shut and his mind more open.
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Female 1,467
Damn Gerry1of1, that gif`s hot. Mostly cause it`s in a sauna.
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Male 7,898
Crakr

"Once again, if you don`t 100% dance to the liberal socialist agenda, if you aren`t PC in every way, you`ll be misquoted and crucified in the media."

See this is more of your divisive BULLS.HIT.

Look at the FIRST TWO comments on this thread. Patch and I both saying this was a non-issue and the guy didn`t say anything wrong.

However it is a "liberal" agenda.

F.uck you and your divisiveness. It is a matter of right and wrong and despite what you are convinced of right and wrong don`t have political slants.
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Male 7,031

1) Most people have too many genuine problems of their own to give a damn about how ANYONE is depicted in commercials.

2) If your sense of value or self-worth comes from commercials, you need to adopt a more comprehensive world-view.
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Male 617
Oh geez, get over yourselves homosexuals. Not everybody has to love you.
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Male 17,512
Once again, if you don`t 100% dance to the liberal socialist agenda, if you aren`t PC in every way, you`ll be misquoted and crucified in the media.
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Female 2,549
Turdburgler, Grow Up!
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Male 37,888

Turd - Yes, I am gross. But why is a simple kiss gross?
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Male 4,893

Gerry - Gross. That`s gross. You`re gross.
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Male 37,888

@ Barilla - We`re here to stay. Get over it.


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Female 6,381
I get a kick out of my country in this regard. I`ve seen home reno shows and Worst Driver in which the announcer matter-of-factly says "This Kelvin and his husband Jeff...". I`ve seen commercials in which a series of couples` pictures flick by, and sure enough, there`s a gay one in there. I get the impression that this would cause a huge uproar in some other countries. Here it doesn`t cause a ripple.
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Female 2,228
I wonder what the lesbian couple down the street think of "the centrality of the woman in the family" bit of his non apology.

" Translation: A single and childless heterosexual man can`t cook Barilla pasta by himself because Barilla pasta is genetically modified to only cook al dente in the presence of a heterosexual woman (but only if they are good women-bad women have to eat pasta from the discount store)".More excellent commentary here
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Male 7,775
Why the f*** should they have to apologise? Minority rules again, does it?
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Male 4,746
The media is tearing this poor guy apart for nothing. I fully support gay rights. I think a gay person should be viewed the same as anyone else, but we aren`t there yet. Why has it suddenly fallen on this guy`s head to "Make a Difference"?

He stated that he supports gay rights and gay marriage. He said, from a marketing stand point, it doesn`t make sense to use a gay couple; and he`s right. If you use a gay couple, you will lose customers. Probably far more than if you don`t. He supports gay rights, it`s not fair to ask him to lose business to support a fight that he doesn`t want to be in. Now, the issue with "Chick-fil-A" a while back...that`s a whole different issue. I wouldn`t piss on that guy if he was on fire.
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Male 7,898
I support gay rights in every way. I have NO problem with what he said.

This is the direct quote. It has been taken out of context in several places:

Asked if he would use a gay family to advertise Barilla pasta.

"For us the concept of the sacred family remains one of the basic values of the company, I would not do it but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others … [but] I don`t see things like they do and I think the family that we speak to is a classic family."

"If they like our pasta and our message they will eat it; if they don`t like it and they don`t like what we say they will … eat another."
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Male 390
Link: Barilla Says It Won`t Use Gays [Pic+] [Rate Link] - Then apologizes by saying that they ``simply wanted to highlight the central role of the woman in the family.``
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