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Date: 05/31/12 07:10 AM

28 Responses to JCPenney Use Real Same-Sex Couple In Adverts [Pic+

  1. Profile photo of pigsnout5
    pigsnout5 Female 18-29
    546 posts
    May 31, 2012 at 7:18 am
    well thank god for JCP. maybe now some southern republicans can finally start pulling that stick outta their ass.
  2. Profile photo of Gerry1of1
    Gerry1of1 Male 50-59
    36172 posts
    May 31, 2012 at 7:19 am

    Nothing new. Many advertisers have "gay ads" they only place in the gay magazines. The straights who would be offended by them never see them. Also, JC Penny already did this on Mother`s Day.







  3. Profile photo of Trillian42
    Trillian42 Female 18-29
    357 posts
    May 31, 2012 at 7:19 am
    It took them this long to figure out who`s buying designer clothes?
  4. Profile photo of Trillian42
    Trillian42 Female 18-29
    357 posts
    May 31, 2012 at 7:20 am
    Nice Gerry, I like the Ray-Ban one.
  5. Profile photo of patchouly
    patchouly Male 40-49
    4746 posts
    May 31, 2012 at 7:26 am
    Fantastic! The more normal the media makes it, the more normal it will become. Keep it going!
  6. Profile photo of Cajun247
    Cajun247 Male 18-29
    10722 posts
    May 31, 2012 at 7:47 am
    I`d like a sip of that Absolut Rainbow.
  7. Profile photo of madduck
    madduck Female 50-59
    7421 posts
    May 31, 2012 at 8:27 am
    Good for them, all sorts of families are normal- why pretend otherwise?
  8. Profile photo of dm2754
    dm2754 Male 40-49
    3283 posts
    May 31, 2012 at 8:30 am
    i don`t see anything gay
    i see two men with two kids.
    if you had not said they where gay i would have nver thought that
  9. Profile photo of sweetrebelnc
    sweetrebelnc Female 18-29
    847 posts
    May 31, 2012 at 8:52 am
    YAY!!!!! This makes me so happy!!!
  10. Profile photo of mon360
    mon360 Male 13-17
    735 posts
    May 31, 2012 at 8:57 am
    great jerb
  11. Profile photo of leesah
    leesah Female 18-29
    1566 posts
    May 31, 2012 at 9:01 am
    > normally conservative

    Was that before or after they started signing contracts with Ellen?
  12. Profile photo of OutWest
    OutWest Male 50-59
    546 posts
    May 31, 2012 at 9:32 am
    So progressive. Advertise using the popular current event. Yes so progressive.
  13. Profile photo of Buiadh
    Buiadh Male 30-39
    6739 posts
    May 31, 2012 at 9:53 am
    LMFAO@OutWest - Oh dear...

    On topic, nothing new here but always good to see.
  14. Profile photo of TKD_Master
    TKD_Master Male 18-29
    4794 posts
    May 31, 2012 at 10:04 am
    This kind of makes me sad for my country because it SHOULDNT be a special thing when somebody does this.
  15. Profile photo of theMuffin
    theMuffin Female 18-29
    20 posts
    May 31, 2012 at 10:13 am
    Go Queer or Go Home! :-P
  16. Profile photo of Hedkwab
    Hedkwab Male 18-29
    340 posts
    May 31, 2012 at 10:17 am
    I think they misunderstood the term "Fathers day"
  17. Profile photo of joeblowsglas
    joeblowsglas Male 30-39
    72 posts
    May 31, 2012 at 10:43 am
    so i see this add shared on facebook, everyone is happy, it`s cool. i come onto IAB ... 2.5 stars, and people being turds about it. yay redneck IAB!
  18. Profile photo of CDarling
    CDarling Female 18-29
    129 posts
    May 31, 2012 at 11:12 am
    Love this.
  19. Profile photo of msieg007
    msieg007 Male 18-29
    2035 posts
    May 31, 2012 at 11:33 am
    I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.
  20. Profile photo of Zeegrr60
    Zeegrr60 Male 40-49
    2105 posts
    May 31, 2012 at 11:41 am
    A foward thinking company in America?Ooooo, the christians will have a fit!
  21. Profile photo of darkmagic14n
    darkmagic14n Male 18-29
    1625 posts
    May 31, 2012 at 11:42 am
    isn`t JCP the ones who use Ellen?
  22. Profile photo of panth753
    panth753 Female 18-29
    9183 posts
    May 31, 2012 at 11:51 am
    Haters gonna hate.
  23. Profile photo of glorgan
    glorgan Male 18-29
    40 posts
    May 31, 2012 at 1:28 pm
    That picture`s pretty damn cute.
  24. Profile photo of PinkRhoid
    PinkRhoid Male 18-29
    1239 posts
    May 31, 2012 at 2:26 pm
    I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.

    Ya, that certainly is a racy, raunchy, borderline offensive photo.
  25. Profile photo of Angilion
    Angilion Male 40-49
    12390 posts
    May 31, 2012 at 5:15 pm
    I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.

    Of course they are - it`s an advert. Publicity is the purpose of adverts.

    This is golden publicity for JCPenney, the kind that can`t be bought at any price and can`t be copied by any competitor (because any competitor that follows JCPenney will just be following JCPenney - more good publicity for JCPenney!)
  26. Profile photo of FeelTheRide
    FeelTheRide Female 18-29
    515 posts
    May 31, 2012 at 7:56 pm
    I love this! The mother`s day one was great too
  27. Profile photo of CodeJockey
    CodeJockey Male 40-49
    5606 posts
    June 2, 2012 at 11:04 am
    That`s a cute picture and it also lead my finding this week`s favorite quote/running joke:
    "...nothing in Boudin’s opinion suggests that he fears >>marauding bands of gays will corner him in an elevator and play grab-ass<<..."

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