JCPenney Use Real Same-Sex Couple In Adverts [Pic+

Submitted by: fancylad 5 years ago in

Pretty progressive for the normally conservative department store. JCP moves ahead in the mall races.
There are 28 comments:
Male 5,626
That`s a cute picture and it also lead my finding this week`s favorite quote/running joke:
"...nothing in Boudin’s opinion suggests that he fears >>marauding bands of gays will corner him in an elevator and play grab-ass<<..."
0
Reply
Female 515
I love this! The mother`s day one was great too
0
Reply
Male 12,365
[quote]I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.[/quote]

Of course they are - it`s an advert. Publicity is the purpose of adverts.

This is golden publicity for JCPenney, the kind that can`t be bought at any price and can`t be copied by any competitor (because any competitor that follows JCPenney will just be following JCPenney - more good publicity for JCPenney!)
0
Reply
Male 1,239
[quote]I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.[/quote]

Ya, that certainly is a racy, raunchy, borderline offensive photo.
0
Reply
Male 40
That picture`s pretty damn cute.
0
Reply
Female 9,572
Haters gonna hate.
0
Reply
Male 1,625
isn`t JCP the ones who use Ellen?
0
Reply
Male 2,216
A foward thinking company in America?Ooooo, the christians will have a fit!
0
Reply
Male 2,034
I applauded them with the whole Ellen situation, but here it really seems like they`re TRYING to stir up some publicity.
0
Reply
Female 129
Love this.
0
Reply
Male 72
so i see this add shared on facebook, everyone is happy, it`s cool. i come onto IAB ... 2.5 stars, and people being turds about it. yay redneck IAB!
0
Reply
Male 340
I think they misunderstood the term "Fathers day"
0
Reply
Female 20
Go Queer or Go Home! :-P
0
Reply
Male 4,793
This kind of makes me sad for my country because it SHOULDNT be a special thing when somebody does this.
0
Reply
Male 6,737
[email protected] - Oh dear...

On topic, nothing new here but always good to see.
0
Reply
Male 546
So progressive. Advertise using the popular current event. Yes so progressive.
0
Reply
Female 1,566
> normally conservative

Was that before or after they started signing contracts with Ellen?
0
Reply
Male 735
great jerb
0
Reply
Female 846
YAY!!!!! This makes me so happy!!!
0
Reply
Male 4,239
i don`t see anything gay
i see two men with two kids.
if you had not said they where gay i would have nver thought that
0
Reply
Female 8,052
Good for them, all sorts of families are normal- why pretend otherwise?
0
Reply
Male 10,855
I`d like a sip of that Absolut Rainbow.
0
Reply
Male 4,745
Fantastic! The more normal the media makes it, the more normal it will become. Keep it going!
0
Reply
Female 357
Nice Gerry, I like the Ray-Ban one.
0
Reply
Female 357
It took them this long to figure out who`s buying designer clothes?
0
Reply
Male 39,913

Nothing new. Many advertisers have "gay ads" they only place in the gay magazines. The straights who would be offended by them never see them. Also, JC Penny already did this on Mother`s Day.







0
Reply
Female 546
well thank god for JCP. maybe now some southern republicans can finally start pulling that stick outta their ass.
0
Reply
Male 20,909
Link: JCPenney Use Real Same-Sex Couple In Adverts [Pic+ [Rate Link] - Pretty progressive for the normally conservative department store. JCP moves ahead in the mall races.
0
Reply