Deadlines Kill Creativity

Submitted by: kitteh9lives 5 years ago in Entertainment

To prove to their deadline-setting clients that creativity takes time, an ad agency visited some children with a task
There are 24 comments:
Male 527
The typical response to the ad agency: "So, why didn`t you come up with one of the better ideas first then work on that?"
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Male 2,790
of course they have to be new agey and say kids are the most talented...bullpoo
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Male 469
Thats 60 times more time. Are they going to ask for an equivalent 60 times more time for their projects?
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Male 541
Couldn`t they use the time they spent on this to finish their ACTUAL deadlines o.O
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Male 248
My immediate reaction upon viewing this video as a client would be to fire this ad agency and hire another. Companies that make poo like that are a dime a dozen and bitching to your clients about deadlines is a one way ticket to bankruptcy.
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Male 5,811
Well duh, 10 seconds isn`t even enough time to put the numbers in comic sans...:P
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Male 31
@robosnitz:

They hired immigrants!
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Male 5,194
Fine. From now on, I`ll start giving the ad agency ten minutes.
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Male 2,737
That`s weird. My last job wanted us to work more, in less hours, with less pay, and no benefits.part time.Guess how that worked out?
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Male 212
So for a task that currently takes a week they think they ought to have a year and 2 months?

Just multiplying by sixty here.
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Male 3,310
Wow, I wonder if they spent their own money doing this "research" as to why they should get mega-paid or if they just slipped it in on some client`s bill? Did I just sound like I`m a little bit familiar with marketing practices? lol
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Male 234
This is why certain professions should not be paid by the hour.
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Male 38,483

I can just see the filmmakers boss yelling at them this film is running over due.
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Male 115
you only need to see the movies these days to see that`s the case.
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Female 399
Guess what? Everyone has deadlines and they are usually not given as much time as they`d like. It`s how the world works. Get over it or become your own boss. Even then you`d still have deadlines.
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Male 127
Copied from the second highest rated comment for this video on youtube:

I like the video, but can`t help but wonder how the dynamic would change if the kids were billing the researchers by the amount of time spent.

While neat for the kids, this video really didn`t help the ad agency`s case at all.
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Male 1,920
What I learned:
1. It only takes 10 minutes to come up with inspired ideas.
2. I don`t need an ad agency, I`ll just get a room full of kids to do it in 10 minutes.
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Male 2,592
For all the time they say they don`t have, they sure wasted a lot of it making this and not taking care of their clients. Get back to work!
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Male 1,803
Next week - the discovery that travelling through a major Western city is quicker when done at 5 in the morning instead of 5 in the afternoon.
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Male 38
While I basically agree with this film`s premise, rarely in the real world is someone being paid to be creative. Creative within the narrow confines of a profit-based objective, yes; generally creative, no.
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Male 4,793
This is stupid. no sh*t you arent going to have very much in 10 seconds!
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Male 156
Where in the video did they say: it`s a clock? No, they said "complete this drawing". And that is wonderfully inspiring to the imagination and general "out of box" inspiration.
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Male 1,745
except the second time it seemed like they forgot that they were basically supposed to make a clock.
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Female 8,044
Link: Deadlines Kill Creativity [Rate Link] - To prove to their deadline-setting clients that creativity takes time, an ad agency visited some children with a task
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