Skechers Controversial Shape Up For Girls Full Ad

Submitted by: kitteh9lives 6 years ago in

The ad that caused the controversy. They say it"s a message to girls: You"re never too young to start hating your body.
There are 41 comments:
Male 2,868
These shoes have earned the
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Male 39,778
Just wrong! Guilt stricken Moms will buy them anyhow...
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Male 562
I love Hiedi`s knee-knocking dance, awesome.
Girls may as well have a nice, cause once they`re preggos it`s all down hill. Just saying.
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Female 58
These shoes are not about being healthy, they are about toning your legs and butt. Heres one of the adult commercials, called "love your butt"
http://www.youtube.com/watch?v =UU5nyXgYR2Q&feature=relmfu

Kids arent stupid, they know what those shoes are for, and its not for normal excercise. For gods sake the tagline of the shoes is "make your bottom half your better half"

Being healthy is one thing, but a little girl doesn`t need to TONE anything.
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Female 58
I cant believe you people. I think its so weird to have these shoes for girls. One of the main points the regular shape up ads make is the shoe will tone your butt.

So its like someone was sitting around and thinking "you know who could use a nice ass? 10 year old girls"

It would be fine if it were about fitness, but those shoes are supposedly to make you have a nice ass and legs.
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Male 38
THESE ARE dratING SHOES, YOU WEAR THEM TO NOT RUIN YOUR FEET WITH THE ASPHALT/PAVEMENT/WHATEVER...
Oh god. xD
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Male 5,413
What do they mean "bounce"?
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Male 411
"never to early for women to hate their bodies"
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Female 3,001
this ads just about staying fit right? thats okay with me
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Male 1,526
I lol`d.
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Female 1,101
Ugh. I hate marketing to children! Actually I hate marketing period. Wearing these stupid shoes probably isn`t going to make your kid healthier anyway unless they are actually moving around to begin with!
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Male 377
They seem to have some kind of anti mascot power that lets her freely while the mascots are all hot and tired from the extra weight of the costume... holy pimp shoes batmamm!
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Female 235
This commercial is terrible. It`s telling the children to not become fat f*cks and that`s what we need in this world. Fat f*cks.
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Male 3,894
GAAAAAAAAH!!! NO! KIDS SHOULD NOT TAKE PRIDE IN BEING HEALTHY! F*CK THAT, THEY SHOULD ALL CHASE OBESITY, AND NOT EXERCISE OR EAT WELL. F*CK HEALTH. F*CK KIDS.
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Female 124
Kinda off topic, but you`d think they`d actually animate the damn commercial better and not use this God-forsaken animesque style that all people want to f`ing use nowadays. If you`re gonna resort to this atrocious scheme, at least have the decency to freaking get the style right.
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Male 25,417
Who really cares, its just marketing
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Male 181
Cue Mrs. Lovejoy:

The children! Won`t anyone think of the children?
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Male 302
1. Shape ups don`t do anything.
2. Who cares? The parents making a deal over this are idiots. Shape ups may not do anything, but at least it helps to bring awareness to physical fitness to children. It is NOT ok to be obese.
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Male 2,033
Two of these posts in a row?
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Female 295
Y`all realize Shape-ups don`t actually work, right? Reason people are losing weight when wearing them is because they walk more.
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Male 397
Of course little girls are taught that pretty is all that matters. How many women have you fallen for based solely on personality?
Exactly.
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Male 1,737
So because the cartoons are skinny, it`s message is children should be toothpicks? I doubt it.

I really don`t get it, it just looks like another ad aimed at kids. At least they not are all freaky like brats.
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Male 6,694
Its just another shoe.
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Male 183
Pu-leeze. I think Olive hit it right on. American parents don`t want to look at the hard truth, so they point the finger elsewhere. Tell your overweight kid to get off the couch, and, hey... why not set a good example and do it yourself! While you`re at it (Mom OR Dad) cook a real meal.
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Male 113
So basically anything that doesn`t promote obesity is bad.
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Female 584
How on earth is THIS controversial???? If anything the little porkers of the world (not just America)need as much help as they can! Although it`s going to take more than some height inducing to get the ball rolling. Do whatever it takes to promote healthier kids!
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Male 2,390
as a parent of 2, I don`t see anything wrong with em. It`s not like they`re trying to sell push up bra`s to 6 year olds.
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Female 9,544
I don`t see it.
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Female 29
Maybe all the American parents are mad that their children are being told to run away from the only thing everyone else eats?
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Male 7,378
It`s important for a woman to have a nice butt. Look at the post from yesterday where everybody tore that woman a new behind for having a front butt. Can you show disgust for her and be angry with Sketchers?
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Male 959
In Ireland these shoes are called `runners`. Elsewhere they are called `trainers`. These names should be banned because they may make children feel guilty for sitting on their fat little arses watching tv instead of going outside and running around for a while
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Female 217
i dont see the problem with this...i mean are they trying to say we want our kids to grow up, become young obese adults, then have to buy shape ups because they dont understand the concept of exersise then its ok to use these shoes because theres now something to worry about

i think that advers perfectly suitible, its encouraging young girls to put on their trainers and move, no mention of getting a nice butt, like it says at the end "stay fit...have fun..." we should be promoting this to kits more often, i know if an advert like this was on when i was younger i may have a healthier attitude to excersise.
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Male 229
Im with isobel I dont see how this is contraversial
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Female 1,380
They`re just drating shoes...really?
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Male 163
isobel makes good argument =D
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Female 245
Why is this considered controversial? O_o
It basically says "Wearing these shoes makes you look good".

It`s just like every other clothing add ever.
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Male 39,267

marketing to kids blah blah blah

little girls like to do what mommy does, play dress up and wear nail polish.

It`s not like it`s a padded bra or anything
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Female 108
...and now every little fat, snotty pre-teen will think she`ll get skinny again just by wearing some damn ugly chunky shoes. Awesome.
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Male 1,587
Controversial? You mean alarmist, right?
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Female 1,743
Soooo it`s controversial to promote exercise?

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Female 8,043
Link: Skechers Controversial Shape Up For Girls Full Ad [Rate Link] - The ad that caused the controversy. They say it`s a message to girls: You`re never too young to start hating your body.
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