Parents Outraged Over Butt Shaping Shoes For Girls

Submitted by: kitteh9lives 6 years ago in

Skechers is marketing to girls as young as 7. Parents fear this could encourage eating disorders and body image issues.
There are 51 comments:
Female 471
I *just* saw this commercial, and went `...aren`t those supposed to tone your butt? What kid is worried about her butt?`
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Female 535
boys dressed as junk food WTF LMAO
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Male 1,341
OH NO how dare they promote fitness and proper body shape at a young age OMG?!?!?! "My daughter doesn`t need to feel pressure to look a certain way!!" No, she does... Because there is no arguing that being healthy and in shape is the right way to live and look. STFU!
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Male 17
WTF??? These shoes are helping to keep your body straight which will lead to you having lesser backproblems and such at an early stage.
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Male 562
What? Do they come with anal beads or something? Damn.

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Male 5,413
DON`T BUY THEM THEN!
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Male 10
But you don`t hear them complaining about Pedocrombie and fitch that sells thongs for 8 year olds...cause girls shouldn`t have to have a panty line either....WTF!?
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Female 3,001
come on, they don`t sell them to boys cause boys wouldn`t want them, even at 8 years old girls were more concerned about how they looked than boys. only girls would buy these things
some older guys might, but no 8 year old boys gonna want one.
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Male 2,384
this is what american kids need today, having the highest obesity rate in young children and all. just sayin
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Female 1,163
ITS A SHOE!!!!
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Female 1,163
OK, if mommy and daddy wanna complain about little Joanie having body issues over a pair of shoes, and if they are truely concerned about her having self esteem problems, perhaps they should never let her watch t.v ever again,look in magazines, play on the internet, play with barbie dolls,watch the little Disney princess cartoons,or play dressup with that makeup for little girls you can buy in the toy isle,or enter " the little miss Whatever county" at the next fraken county fair, or go to school to interact with other children ( becuase they might make fun of her, and call her ugly names).let`s just put her in a little plastic bubble and lock her away from the rest of the world`s horrible exposure..as much as some parents would love to put their child in a plastic bubble, Its not reality and thats not how we grow as people and learn to move on in this world.,don`t get me wrong it`s unfortunate that these things happen however,my point is..If you dont like it dont buy it, ITS
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Male 89
i agree with everyone that says if you dont like something you dont have to get it.

and honestly if this is the first step into making kids not fat as hell im all for it. If kids and parents actually cared about the kids` weight, they wouldnt be taking them to mcdonalds and other places. and then you wouldnt need a reason to actually make these shoes for kids.
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Male 271
holy poo i dont like a product and im normal i dont buy it. . . now lets look at this from a overly protective doesn`t have anything better to do parent. . . OMG PRODUCT THAT I DONT LIKE TV RAAAAAAAGE!!!! not one word in the actual commercial does it talk about a 7 year old body in a inappropriate way
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Male 189
It`s wishful thinking to believe that just because you don`t buy the shoes for your daughter, she won`t come home talking about how all her friends have them. The opinions of other kids at school is usualy the cause of low self esteem over body-type anyways.
There is a middle ground between getting these shoes and being unhealthy and overweight. It`s called exercising. They invented it back in the 50`s. It worked pretty well before these shoes came along.
The main problem I see with these is they arn`t intended to help people loose weight. It`s intended to develop a womans legs and butt. We don`t need seven year olds with sexy butts walking around. Its unnecessary and wierd even to type. See the outrage from the whole child pagent things to get a better picture.
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Male 758
I`m not even going to watch this one, but all I have to say is this-
You don`t like the shoes/Happy Meal/stupid toy?

DON`T F-CKING BUY IT.
That`s how being a consumer works.
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Male 92
Ok little Suzie, now I want you to grow up with a positive self image. I want you to be happy with yourself, no matter what you look or act like, and not get into those horrible mental diseases like anorexia or bulimia. However I must tell you that the government thinks your height to weight ratio makes you obese. They have taken away your right to have an occasional HappyMeal, because you`re obese. I can`t send your lunch to school with you because they said it might not be healthy. But you be happy with yourself however you turn out.
Oh, by the way, the WHOLE world thinks you`re fat and lazy because you live in the USA.
Have a good day at school .....
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Male 540
Balls to the moral outrage, toned muscle is part of being fit and healthy - I`d be more worried about the means by which the shoes somehow tone leg and ass muscles.
Presumably they alter the person`s stance and/or natural gait. Screwing with the way you walk and the way you hold your weight could do some pretty crappy things to your spine.
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Female 1,682
Well, God forbid we try to promote people being thin/toned and healthy. I forgot that in America if you aren`t a size 16 with your stomach hanging over your pants something is wrong with you. Oh and don`t even mention wanting to exercise or diet and lose weight, you might have an eating disorder and are just `being pressured by the media`!

If you don`t like the shoes don`t buy them.
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Male 1,744
uh, aren`t people always bitching about the obese youth? so which is it? help the youth try to stay fit? or not, pick your pony people.
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Male 25,416
Its the parents that choose to get it, its their fault
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Male 29
A bum rap lawl.
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Male 875
2:33 Get out!
*zoom*
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Male 38,480

So we seem to be in agreement.
For little girls -
Sketchers good
botox bad
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Male 1,931
It`s capitalism, if you don`t want a product - don`t buy it. They won`t make it if it doesn`t get them money. This fight is just to force corporations to have morality, which they don`t. It`s silly.
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Male 2,703
so get your A&F pushup bra and wear your sketchers, pedos everywhere rejoice
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Male 321
It beats the parents giving their kids botox and plastic surgery.
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Male 192
in the words of Jeff Dunham in his Christmas special "being PC is a pain in the ass" Grow up people. If you have a problem with the shoes, dont buy them. If enough people dont buy them, than the co. will get the message. You know, its funny, growing up we ate junk, biked w/o pads, didnt wear seat belts, ect. its amazing we didnt die, oh no we were so dangerous back then. <sarcasm> If people feel there is a market for this than let them. Dont want it, dont buy it. its that damn simple
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Female 176
I don`t see any problem with it. And the ad shows a girl walking instead of stuffing her face full of junk. What the heck is wrong with that?
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Male 6,694
Kids need exercise like we all do.
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Male 528
AHAHAHAHAHAHAHAHAHAHAHA A BUM WRAP!! GET IT!! f u news. anyway my view on this is.. if you don`t like it egnore it and dont buy it your kids, unless yo kid`s a fatass and needs to stop watching cartoon network
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Male 1,083
"CHAD, GET OUT OF THE SHOT!"
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Male 694
It`s almost like people want to be fat.
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Male 183
OK, having kind of ranted on the last posting: to be fair they SHOULD make them for boys as well. I see at least as many tubby little boys around my area.
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Male 57
OMG this is stupid.. Don`t buy them if u don`t like
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Male 2,390
I`ve said it since day one when these came out. They don`t do anything to tone or shape. The only way to do that is diet and exercise. American`s are so lazy. Yeah I said it, so what?
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Female 2,695
fat women with tiny feet are delighted
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Male 605
Ooooooh I thought it was butt SHAPED shoes. if only.
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Male 2,690
Oh it`s such a crime to promote being healthy lol
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Female 89
You`re 100% right, they don`t work at all and same with the Reebok easy tone shoes, I did a research paper on it. These shoes are out there specifically to make a crap load of money off people who will find any possible way to get fit by being lazy...

"I remember reading an article somewhere that the Shape Up shoes actually don`t help tone your body. The only way they help is that women will be more encouraged to exercise if they own a pair."
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Female 40
IMO, I don`t think that they`re controversial because of body image issues. I think that they`re controversial because the whole original premise of Skechers Shape-Ups is to make your butt look attractive to potential mates. (Male or female). So...why do little girls need shoes ostensibly designed specifically to develop a "badonkadonk". (Or a honky-tonk badonkadonk for our friends in Mississippi).
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Female 4,039
I`m so glad I`m not a parent - there`s so much fear involved.
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Male 229
Aye to Gerry
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Female 1,589
I remember reading an article somewhere that the Shape Up shoes actually don`t help tone your body. The only way they help is that women will be more encouraged to exercise if they own a pair.
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Male 106
God forbid anyone should encourage children to exercise.
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Male 38,480

really? TWO posts about this one on top of the other?

*sigh* I`m going back to sleep.

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Male 163
wow stuck up ppl
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Male 226
The president of the company makes a good point: these shoes make your butt and legs look good because they work you out, not because they are like a push up bra that alters the body. Just get over it.
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Male 2,759
So moms-be a good role model and throw your own Skechers out.Don`t buy any for your kids.You are responsible for your kids and their self esteem.Society is not.
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Male 130
They`re meant to make children more physically fit. WHat`s wrong with that. I can understand peoples problems with a campaign, but still, these shoes seem like they could be beneficial to kids health.
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Female 196
I`m not going to lie, when I first saw that ad, I had kind of a "WTF are they doing?" kind of situation going on in my head. I mean, I`m still recovering from an eating disorder. I don`t really think it`s right that they`re marketing to such a young demographic, but even though the shoes don`t work as well as you hope they do, I really think it might encourage problems.
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Female 8,044
Link: Parents Outraged Over Butt Shaping Shoes For Girls [Rate Link] - Skechers is marketing to girls as young as 7. Parents fear this could encourage eating disorders and body image issues.
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