New Coke Bottle?

Submitted by: gchimmel 7 years ago in Misc
http://trendland.net/2010/03/28/coke-packaging-concept-by-andrew-kim/

What"s the verdict IAB? A look into the future or rejection before it sees daylight?
There are 140 comments:
Male 2
Wouldn`t they be hard to come out of vending machines? Cause usually they just roll out.
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Male 143
it wouldn`t be able to hold carbonated beverages, the cap would pop off
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Female 77
I like it! Very eco-friendly! However would only catch on if it still fit in car cup holders.
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Female 24
It looks kind of cool, i don`t know about the cupholders though? Well sometimes squares can fit into circles. (:
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Female 62
cool, but it doesn`t look all that conveniet for th average person`s grip
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Female 40
I. Want. One.
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Female 500
I like it :D I want to collapse one. I was wondering about the cup-holder thing, though. I think these will probably only work for the bigger 2 liter bottles, perhaps 1 liter bottles too, but I think the smaller versions would be cute :) I think these would be cute in the mini sizes to pack in lunch boxes.
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Male 2,591
looks pretty dumb.. but whatever i guess. my cupholders will be useless.
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Male 592
i am guessing what molehouse means is the fact that under stress a carbonated beverage will release some of the gas. and gas particles being more expanded then that of a liquid puts stress onto the bottle. circular being a popular choice because of the ease to manufacture and also the ability to withstand much more stress then the liquid could give out under normal conditions.

but in defense of the square bottle is that glass coke containers fair just fine without the ability to expand or stretch any effect visible or notable. so with more plastic in a square container that wouldn`t be knocking about in delivery of up against boxes in your carrier bag it should actually be put unless less stress or any thing which would cause it to release the gas inside the bottle. plus it would also be plastic so it would be able to expand unless the pressure of more then the general atmosphere.
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Female 1,682
They look pretty cool to me :D
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Female 2,695
i`m just really amused by the collapsing.
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Male 252
And why not Molehouse?
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Male 302
It looks good, but you can`t put carbonated products in a square container.
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Male 450
my hands and cup holders are not square
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Male 877
who cares?
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Male 326
Not sure if want. I have to admire the efficiency though.
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Female 579
I like it! I mean, the current bottle design is classic, but you can see how cool and efficient this design would be.
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Male 561
don`t care i drink beer
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Male 178
no
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Male 571
Looks ugly as sin, but I`m all for the added efficiency. If they had the balls to use that packaging, I would buy nothing but Coke from now on just out of respect.
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Male 359
I wanna Pepsi
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Male 50
i think it looks crazy awesome
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Male 10,338
@nido:

Coke products with a yellow cap are real sugar for passover.
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Female 249
Reducing waste and shipping is always good. I think it is drating ugly, but that doesn`t matter in comparasion to it being more economical.

Not that the companies would do this anyway. The bottle it currently comes in is familiar and hence helps to sell it.

Meh.
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Male 77
i like it
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Female 83
the shape of the coca cola bottle is a trademark. literally. i visited the coca cola factory in atlanta and it seemed like the shape of the bottle is just as important as the taste of the soda. however, i do like this design.
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Female 1,963
I personally like it, but there are a few reasons why these would never be taken into use by coca cola: Firstly, the design of their bottle is iconic, even the plastic one, and they would never stray so far from the image that gives consumers the warm fuzzies. Secondly, as someone else pointed out, a container that shape would not work as well for a carbonated drink. Thirdly, round shapes are much more pleasing to hold in your hand.
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Male 1,378
coool
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Male 251
NO! I was thinking about something like this the other day. Stupid other people, taking my ideas.
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Male 2,436
Jesus Christ! Didn`t you learn anything back in the 80`s? We didn`t want "New Coke" back then, and we don`t want new bottles now! The shape of the Coca-Cola bottle is divine!
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Male 316
Pressurized beverages use cylindrical vessels for obvious reasons. Square containers won`t work.
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Male 806
coke became pixelated
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Male 152
I hate the pooty eco-friendly bottles. If they`re still gonna keep the price the same, I`m switching to Pepsi.
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Male 3,755
I like everything about it but the design.
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Male 285
looks slick, i like that its more eco-friendly. plastic bottles are booty.
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Male 113
yay for square geometric things!

DO IT NOW
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Female 683
Very nice. o.o
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Female 40
http://www.fijiwater.com/

Been done for water and I`m sure Fiji has the patent for it- it`s the only water bottle that`s square like that. It can`t be done with carbonated beverages- the reason why the bottles are tapered at the top is from the carbonation and without it, the top would just pop off from pressure. As much as I wish they`d do it (mainly to save shipping materials), they should at least incorporate the crushing idea... Zephyrhills does that already and they`re successful with recycling :)
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Female 536
I like it. It`s new and different, and I like the idea of being able to stack them and the packaging taking up less space. Now we need square cupholders!
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Female 237
I showed this to my bf, and he pointed out, "but what about all the round cupholders?" LOL
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Male 741
Awesome
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Male 7
"I just wish they would go back to using cane sugar instead of corn syrup. Coke hasn`t tasted right since they stopped using sugar."

I totally agree and Mexican Coca-Cola still uses sugar. Now before you go saying that it`s probably inefficient to go drive to Mexico for Coke, I`m pretty sure Costco sells the stuff...
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Male 593
I honestly thought this was going to be one of those things where at first you hate it but eventually learn to accept and like it. This is different, I actually like it from the start. I`ve seen water packaged similarly but in a cylindrical form and it was minimalistic and aesthetically pleasing. Well done Coca-Cola! :)
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Male 250
....does it really matter what the packaging is? as long as its flowin down my throat, it could be in a football shaped bottle for all i care lol
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Male 9,305
"I just wish they would go back to using cane sugar instead of corn syrup. Coke hasn`t tasted right since they stopped using sugar."

I agree. You can actually get sugar sweetened sodas around Passover when the Kosher food is in higher demand. Look for a little "k" in a circle or the word "parve" I think.
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Male 591
I just wish they would go back to using cane sugar instead of corn syrup. Coke hasn`t tasted right since they stopped using sugar.
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Male 587
Looks awesome and is better for the environment. I would definitely buy this. Good to see the big companies making BIG changes for the better of the world.
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Female 635
I think it best uses to material of the bottle. You fit a lot more coke in that way.
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Male 25,416
I guess its easier to store! dont like it!
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Female 346
I like it a lot.
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Female 833
what beaverfever said.
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Male 256
I LOVE it
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Male 1,219
I like the classic look, the shape of the bottle is pretty much their logo.
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Male 588
Here I tried to illustrate why it isn`t so great for carbonated beverages:


Also, I`m not sure if biodegradable materials can withstand all the chemicals of Coke.
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Male 7,839
not a bad design at all
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Male 69
Looks cool, but the added production costs do not make this a viable alternative.
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Male 575
I think they look hot. And I want it. NOW.
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Male 312
Final reason why it won`t work. The shape of the container. Why are pressurized materials in cylinders? To contain the pressure structurally! This design doesn`t make sense in the fact that if the inside has the cylinder shape and the outside has added plastic how is it saving plastic from the cylinder shape it has now? Again, there are professionals that develop designs and there are reasons why we have the shapes that exist currently.

The designer saw a square watermelon in Japan and thought why not do that for bottles.
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Male 669
and stop complaining about "oh, it looks uncomfortable to hold". if its that big of a deal then drink water or something.
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Male 669
the shape of the coke bottle isn`t a big dratin deal. if it saves space and is more environmentally friendly, then why the hell shouldn`t we use it? if you people are gonna make yourself fatter you might as well do it more eco friendly.
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Male 312
One would have to assume such a simplistic design has not been thought of before. These companies have professionals designing relevant shapes and sizes all the time. Containers are made for less plastic usage to decrease production costs and increase profit. The secondary externality is to be "environmentally friendly."

Second, ergonomics. These containers don`t look comfortable to hold at all. Why would people go back to NES controllers when they have ergonomic Xbox or PS3 controllers that contour to the hand? Also these look like mini jerry cans. Relating a gasoline container to a beverage container is not something the makers desire.

Third, how would one stack these for transport? The cylinder has been known to have strong support structure. In warehouses these crates can be stacked to great heights. How does a "collapsible" bottle hold the weight?

This is just a stunt by the maker to try to promote himself for future employment.
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Female 47
That would NOT fit well into one`s hand to drink or hold it now would it...And the cupholders wouldn`t be the right shape for that....
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Male 52
would cup holders be a problem? in the comparison image it was displayed as the same height and width as the current 16 oz just with larger volume
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Female 612
I really don`t like how the names are cut off. They should all be displayed vertically, like the Coca-cola one. I`m not a huge fan of the shape, either, but if it actually is better for the environment, I guess it`s worth it.
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Male 191
Tiredofnicks: I don`t think its about getting it into the truck, many people recycle only when convenient for them so if their bin is full they`ll just throw it away, but if they can fit more cans into it then more of it will get recycled
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Male 666
25% slimmer cap reducing PET waste....

This statement indicates they do not really understand PET recycling.
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Male 21
ugly as hell, but space efficient
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Male 5,094
Ain`t gonna happen. Rebranding costs a fortune.

thebandit: By taking up less space in the waste bin I imagine. Less space equals more other junk can fit in there equals less trips with the dump truck. On the other hand, isn`t that what recycling machines do already?
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Female 668
27% more effective...at least they`re honest.
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Female 3,574
I don`t really care how they package it, really. As long as it`s not impractical.
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Male 362
how does crumpling it easier up reduce the carbon footprint?
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Male 142
looks like a quart of oil with that offset opening
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Female 8,120
Ilike it, makes sense- and beats what we have now.
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Male 223
It looks like the container for zippo lighter fluid...
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Female 1,427
It looks kinda cool to me, plus it`d be easier to stack in a backpack or suitcase if you didn`t want it to tip over.
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Male 716
Lame coke is lame
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Male 2,344
Do they not know how annoying it is to hold a square?
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Female 276
i like the fact its made of plant material etc etc, but its looks poop, plus would be akward to hold
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Female 9,585
I like it, but it don`t like it, if you know what I mean.
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Male 41,141
I kinda like it, but doubt it will happen.
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Female 154
That looks like it`s uncomfortable to hold. The round cans fit so nicely in your hand. Rectangle ones just mean you`ll have edges jabbing into your palm.
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Male 2,004
it`s both smart and ugly
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Male 599
i like the off center cap, i think the whole thing is full of win and i hope coke picks it up
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Male 299
I would still prefer a hexagonal bottle, as the sketches suggest they considered.

Since Halo 3 I find hexagonal arranges more beautiful.
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Male 390
Im not sure I like the off center cap, but other than that, I like it.
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Female 1,623
Mmmm... Coke, me likey!
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Female 362
...the cap is off-center. That really bugs me, even though there`s a reason for it. The rest I like, though.
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Female 428
I like it. There are a lot of drinks available in rectangular bottles already (go look in the `natural foods` section, that`s where they seem most abundant). And this would take up less space in the fridge.
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Male 240
fail
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Female 4
There are already new 2 liter Coke bottles. They look like the 20 oz bottles, just bigger. They are taller and don`t fit in my refrigerator as well.
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Male 707
@CorpseCrank ""Anything is valid when its just a concept. I think it would be awkward to hold in your hand tough, there is a reason all bottles are round shaped."

And you obviously did not drink milk from a carton in school at lunch time or how about a carton of coffee creamer which is also square. Even orange juice can come in a square carton. So no it would not be awkward and that is not the reason bottles are round."

Except that orange juice stays in fridge untill it gets poured into a glass and back into fridge. Milk at lunch gets given drunk in one go. Bottled drinks get carried around roundness helps easier to hold.

Then i concur with the fact things are round because of the pressure inside. If it was that smaller greener (probably cheaper) and improving image. Unless there is a good reason i.e carbonation pressure....
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Male 500
How is this a "concept" has nobody ever heard of the tetrapak?
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Male 75
that won`t fit in ur azz..millions of frustrated women headin ur way !!!!!!!!!!!
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Female 407
i don`t care.
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Male 2,160
eh, right, so...where was the problem with a normal old bottle like we have now?
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Male 317
Sorry if this offends any of you but - There are some stupid people here. The article clearly states that the square design is smaller than the diameter of the bottles now, it will fit in your cup holder just fine.

And this is just a concept design from a student with a coke label on it.

Now think of why all of the following look a like and you will realize why this will NEVER happen - Tanker trucks, propane tanks, helium tanks, soda cans, soda bottles, scuba tanks, aerosol cans etc. All of these have 2 things in common. It`s simple physics...
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Female 277
It doesn`t matter...still taste like crap.
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Male 182
Yeah, the design is cool, but there`s a lot of issues with it that this guy didn`t consider, mainly the fact that a square design like this would NEVER stand up to the pressure of carbonation. The iconic Coke bottle isn`t just Americana, it`s science, and built to stand up to the stresses of a carbonated beverage. If he wanted this design to work, he would need to use a ton more plastic to reinforce the walls of the bottle, which would completely destroy his idea of "going green" with it.
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Male 211
it`s interesting...i mean i won`t join the riots like the "new coke" ordeal
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Male 218
Ew, shappy, Pepsi is NASTY!
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Female 1,380
I know that this most likley wouldn`t work because of the pressure, but, why would anyone be opposed to it because of changing the bottle shape? Wouldn`t it being more environmentally friendly trump the shape of the bottle? After all, it`s still the exact same stuff inside of it. Remember, it`s what`s on the inside that counts.
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Female 4,039
This will be great for the OCD types who like to stack. (Like me!)
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Female 3,726
Exactly Mad Gremlyn, Coke is drating nasty!
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Male 512
Irrelevant, still tastes like malted battery acid.
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Female 109
looks like the future
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Male 328
@elderban99

Too bad bottled water needs to just no longer exist. It doesn`t matter what shape their bottles are, they are a waste of money and natural resources.
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Male 756
i support it, but i still like pepsi better damnit!

>.>
<.<
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Male 46
I like em
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Male 180
I`ve already seen some bottles of not so well known brands shaped like this. Mostly bottled waters.
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Male 770
i like it. it will probably fit more nicely in a square lunch box.
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Male 9
those were designed by the same guy who made the "HTC 1" phone concept...this is just a school project he did.
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Male 313
Don`t mess with Classic Coke or did everyone forget the catastrophic idea of New Coke.
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Male 328
100% plant matter eh?
Looks we did something right for once.
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Male 493
It looks a little silly, but I believe it`s for the best if this design can help Coke reduce costs and be more green. I don`t think it`ll be that hard to hold anyway; it`d be just like a milk carton.
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Female 446
Oh..no..no..no! This will not work for either Coke or Pepsi. Other people have said it here...people won`t buy it if it doesn`t have that distinguishable bottle shape. It may catch on with other brands of soft drinks...but history has proved it...leave the classic softdrinks as they are!

Now, as a Canadian who very much likes her soda pop bottles untampered with i will now salut the pop industry by leaving out a bowl of orangs soda pop for that little black bear that has been terrorizing our neighborhood for the last few days.
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Male 9,305
I like the new design.

"That would be so annoying if only coke bottles were square. As someone mentioned, it wont fit the cup holders. Unless we got all square bottles and cups, and replaced every holder in all the cinemars etc."

It looks like the bottle would still fit, the square may be smaller than cupholders, plus this is America, do you think marketing would just let them do something like abandon CUPHOLDERS in AMERICA of all places? XD
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Female 2,509
"it`s a brilliant design"

it`s a box...with a lid.
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Male 776
....maybe with sprite like somebody said before.

Coke`s bottle is currently untouchable, and will be until they are going to be forced to change it for whatever reasons may come up in the future
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Male 422
That would be so annoying if only coke bottles were square. As someone mentioned, it wont fit the cup holders. Unless we got all square bottles and cups, and replaced every holder in all the cinemars etc.
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Male 928
"Anything is valid when its just a concept. I think it would be awkward to hold in your hand tough, there is a reason all bottles are round shaped."

And you obviously did not drink milk from a carton in school at lunch time or how about a carton of coffee creamer which is also square. Even orange juice can come in a square carton. So no it would not be awkward and that is not the reason bottles are round.
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Male 730
I like it
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Male 4,680
Nice bottle, but I don`t think they should replace the coke bottle with this. The classic shape of the coke bottle is embedded in American culture, changing it would be like turning the Statue of Liberty into a man.

I reckon they should try it with Fanta or Sprite first, or some other drink which doesn`t have such a famous bottle shape. I love the idea of it, but replacing the classic coke bottle... no.
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Male 10,338
Design fail.

I don`t like Coke though. I`m a Mt. Dew person.
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Male 66
I like it :)
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Male 588
This concept looks familiar...
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Male 472
I like- time for some square cup holders.
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Male 40,250
I can see it for Pepsi, but not Coke.

It`s like changing to "New Coke". Doesn`t matter how much you spend on marketing research and/or development, people like familiarity.

If we cared that much about space saving, enviromentally safe packaging, everything would be in cardboard squares.
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Male 15,510
Anything is valid when its just a concept. I think it would be awkward to hold in your hand tough, there is a reason all bottles are round shaped.
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Male 46
I actually think they look really good, it`s a brilliant design.
I hope Coca-Cola adopt those designs.
:D
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Male 268
naw it will never fly wont fit in the cup holder in my car
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Male 17,511
I believe the traditionalists will find this design horrific, They love that curve in their bottles of Coca-cola.
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Female 293
cool... i guess...
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Male 317
There is a reason why every container that holds a pressurized substance is cylindrical. This will never work....
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Male 1,364
looks like any other tetra pack. i dont think coca cola will give up its uniqueness.
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Male 514
It`s not their bottle shape so it won`t see the light of day. They chose that design so you would know which soda it was even in complete darkness.
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Male 2,548
doesn`t look so comfortable for gripping and the off center top looks weird.
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Male 6,693
I guess that makes good sence.
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Female 691
oh for...I thought this had died with that dire facebook group. This will never be the new coke bottle. It`s just a concept that probably wouldn`t work (the pressure inside the bottle would go to the straight edges of a square bottle causing it to bulge out or break along the seams- don`t you think they`d have done it already if it would have worked?).
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Male 394
It`s just a concept. I personally think it looks stupid. It also looks hard to hold -_-.
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Female 667
Link: New Coke Bottle? [Rate Link] - What`s the verdict IAB? A look into the future or rejection before it sees daylight?
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