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Rating: 4.1
Category: Entertainment
Date: 07/08/10 01:02 PM

94 Responses to Behind The Scenes Of A Pizza Commercial

  1. Profile photo of SaintPatty
    SaintPatty Male 18-29
    970 posts
    July 8, 2010 at 12:08 pm
    Link: Behind The Scenes Of A Pizza Commercial - Next time you watch a seemingly off-the-cuff food commercial, remember this video and everything that`s involved.
  2. Profile photo of tinsolitus
    tinsolitus Female 18-29
    23 posts
    July 8, 2010 at 1:10 pm
    It would have been better if it itself wasn`t a commercial. :/
  3. Profile photo of tenty
    tenty Male 18-29
    425 posts
    July 8, 2010 at 1:10 pm
    I wonder if for the pizzahut commercials they just order one rom these guys?
  4. Profile photo of tohac
    tohac Male 18-29
    51 posts
    July 8, 2010 at 1:12 pm
    jeeeesus i knew it
  5. Profile photo of Thesphinx
    Thesphinx Male 18-29
    353 posts
    July 8, 2010 at 1:13 pm
    Aha. This is a Dominoes pizza commercial. I was wondering why everything was so exaggerated.

    Though I do know a lot of this to be true, this particular description was definitely done over-the-top. I`m sure their removing of cheese and fixing of pepperoni is only very slight, and the pulling off the pizza is not done by a pretentious hand model.
  6. Profile photo of ScottSerious
    ScottSerious Male 18-29
    5316 posts
    July 8, 2010 at 1:14 pm
    that`s pretty cool
  7. Profile photo of Handsompod
    Handsompod Male 30-39
    1109 posts
    July 8, 2010 at 1:18 pm
    You`re not selling Pizza! You`re selling LIES!!!!!!!
  8. Profile photo of Luniz82
    Luniz82 Male 18-29
    588 posts
    July 8, 2010 at 1:19 pm
    The chef we completely right. Show me what I am going to see when I get my pizza at my door. That is more likely to sell me. I would buy those pizzas that were just coming out of the oven, they look delicious.
  9. Profile photo of meepmaker
    meepmaker Male 30-39
    6695 posts
    July 8, 2010 at 1:19 pm
    I guess thats why tv makes us so hungry.
  10. Profile photo of lemonstand
    lemonstand Female 18-29
    169 posts
    July 8, 2010 at 1:21 pm
    as if they nail it down...
  11. Profile photo of BRITATTACK
    BRITATTACK Female 13-17
    198 posts
    July 8, 2010 at 1:25 pm
    I liked that guy. He was funny.
  12. Profile photo of zazuch
    zazuch Male 18-29
    286 posts
    July 8, 2010 at 1:28 pm
    at least its real food. Quite a few commercials for food and food places they don`t even use real food.
  13. Profile photo of taylor_stone
    taylor_stone Male 30-39
    2690 posts
    July 8, 2010 at 1:45 pm
    Think this is bad? ou should see how they do McDonalds commercials... Here`s a hint... the burgers you see on the ad ARENT EVEN COOKED.
  14. Profile photo of mchudson
    mchudson Female 18-29
    67 posts
    July 8, 2010 at 1:55 pm
    mmmm I would like a pizza....hold the screws ;)
  15. Profile photo of Fatninja01
    Fatninja01 Male 30-39
    25350 posts
    July 8, 2010 at 2:09 pm
    wow, at least they use real food!
  16. Profile photo of uhmerikin
    uhmerikin Male 18-29
    876 posts
    July 8, 2010 at 2:12 pm
    "I`ve done many cheese pulls in my day..." LMAO
  17. Profile photo of xAntman182x
    xAntman182x Male 18-29
    5 posts
    July 8, 2010 at 2:14 pm
    @taylor_stone i don`t think McDonalds ever cooks their burgers, they let a rat sit on it for a few hours and then when it looks steamy, they wrap it up and call it a Big Mac.

  18. Profile photo of techgeek07
    techgeek07 Male 30-39
    2589 posts
    July 8, 2010 at 2:14 pm
    such a waste of pizza :(
  19. Profile photo of Pooptart19
    Pooptart19 Male 18-29
    2442 posts
    July 8, 2010 at 2:19 pm
    No gas oven pizza even compares to a brick oven pizza. Not knocking Domino`s or anything, it`s a better buy, but I like quality.
  20. Profile photo of knup48
    knup48 Female 18-29
    307 posts
    July 8, 2010 at 2:20 pm
    Advertising now? Works. I want some pizza.
  21. Profile photo of Johnsoir1
    Johnsoir1 Male 18-29
    26 posts
    July 8, 2010 at 2:25 pm
    zazuch thats not entirely true. In the US, certain foods, a lot of which fall in to fast food categories have to be real. wether or not you will ever see something like that actually being served is totally different. In Canada and most parts of the UK anything goes. Including plastic scoops of ice-cream.
    This is from a photographic background in this. In the video world, I have no clue, what needs to be true and what can be fake.
  22. Profile photo of TysonRP
    TysonRP Male 13-17
    312 posts
    July 8, 2010 at 2:35 pm
    You have to be one with the cheese.
  23. Profile photo of vicious_liar
    vicious_liar Male 13-17
    1226 posts
    July 8, 2010 at 2:56 pm
    The foam used in most coffee advertisements is actually shaving cream because it stays in the same shape.
    It`s such a shame advertising is mostly fake.
  24. Profile photo of Crabcakes
    Crabcakes Male 30-39
    226 posts
    July 8, 2010 at 3:02 pm

    Same rules apply for video. It has to be real food, even if it is overly produced and pedicured before the shoot. As far as outside the US, I have no idea, but my dad found this out when he opened a little pizzeria for something to do in his retirement.

    Another odd rule pertains to alcohol advertisements. NO ONE in the commercial can be seen actually imbibing the product, the camera will always cut away just before glass/bottle meets lips, or the whole commercial will consist of people standing around holding the product.

    There`s a lot more rules and regulations that go into producing food advertisements, some of them seemingly counterproductive.

    When the hell has anyone EVER seen a Big Mac look like the picture on the board? It`s insane, really.
  25. Profile photo of gorgack2000
    gorgack2000 Male 13-17
    4683 posts
    July 8, 2010 at 3:05 pm
    Apparently most of the `milk` in dairy commercials is actually white paint.
  26. Profile photo of pajogu
    pajogu Male 18-29
    113 posts
    July 8, 2010 at 3:06 pm
    i follow that richard lad on here a couple years ago and fucck pizzas.
  27. Profile photo of bored-am-I
    bored-am-I Male 30-39
    785 posts
    July 8, 2010 at 3:06 pm
    I like the Chef.
    But I have an Italian pizzastone for my homemade babies... yummy
  28. Profile photo of TheSharpest
    TheSharpest Male 18-29
    1768 posts
    July 8, 2010 at 3:10 pm
    This should be the pizza they serve.
  29. Profile photo of Willowpuff
    Willowpuff Female 18-29
    2221 posts
    July 8, 2010 at 3:18 pm
    I have to say, I wasn`t expecting that ending and it turned out to be a really good advert!
  30. Profile photo of CoffeeDiiva
    CoffeeDiiva Female 40-49
    1605 posts
    July 8, 2010 at 3:21 pm
    Someone takes her job a little too seriously lol
    And I watch something on TV a long time ago about how they made food look so good in commercials.. it was pretty intresting
  31. Profile photo of Nidonemo
    Nidonemo Male 18-29
    9312 posts
    July 8, 2010 at 3:28 pm
    Oh the world of advertising...
  32. Profile photo of j12araiza
    j12araiza Male 18-29
    214 posts
    July 8, 2010 at 3:34 pm
    wow.. that was.. weird to say the least
  33. Profile photo of Tacos4Brkfst
    Tacos4Brkfst Male 18-29
    620 posts
    July 8, 2010 at 3:42 pm
    Dey turk mah jerb!
  34. Profile photo of jamie76
    jamie76 Male 30-39
    2346 posts
    July 8, 2010 at 3:55 pm
    the whole time I was thinking exactly what the pizze chef said at the end. Companies should have enough confidence in their product to show it as it really is and we should have enough common sense to know that fast food and pizza and the like are not fine dining and except it the way it is.
  35. Profile photo of GurnBlanston
    GurnBlanston Male 40-49
    247 posts
    July 8, 2010 at 4:00 pm
    Derr trkk trr jrrb!
  36. Profile photo of beenyweeny
    beenyweeny Female 18-29
    304 posts
    July 8, 2010 at 4:09 pm
    lol at the hand model. "I`ve done many cheese pulls in my day! It`s a tricky job."
  37. Profile photo of Dievs
    Dievs Male 18-29
    24 posts
    July 8, 2010 at 4:18 pm
    Producing "real" food in advert`s takes quite a lot of work. A friend of mine interned in an ad agency; one of his tasks was to prep beverage glasses before filming - by covering them with droplets of glycerine to simulate the water drops condensing on a cold glass... took almost half hour per glass to do it properly before filming close-up shots...
  38. Profile photo of razlem
    razlem Male 13-17
    533 posts
    July 8, 2010 at 4:23 pm
    I can edit other people`s posts now?

    Methinks a bug gets thru de systm
  39. Profile photo of Aus10816
    Aus10816 Male 18-29
    639 posts
    July 8, 2010 at 4:41 pm
    If it took 150 people to film a pizza, how many people did it take to film the people filming the pizza?
  40. Profile photo of ZenDragon
    ZenDragon Female 18-29
    229 posts
    July 8, 2010 at 4:43 pm
    I`m studying commercial photography and I must say food photography is A PAIN IN THE ASS! Everything must be in place (including water drops on beverage bottles). It`s so incredibly time-consuming. Food styling is an art. Attention to detail and patience are essential to food photography. Oh goodness, I haven`t looked a food photo the same way since I started photography...
  41. Profile photo of jimbobsthebe
    jimbobsthebe Male 18-29
    639 posts
    July 8, 2010 at 4:45 pm
    All very interesting but now I just really want a pizza.
  42. Profile photo of ZenDragon
    ZenDragon Female 18-29
    229 posts
    July 8, 2010 at 4:46 pm
    To support Crabcakes, food commercials/photographs must use real food. For years I thought McDonald`s use plastic food, but no .. it`s the REAL thing .. just incredibly stylized.
  43. Profile photo of scottthebum
    scottthebum Male 18-29
    383 posts
    July 8, 2010 at 5:04 pm
    Derr trkk urr jrrbs!
  44. Profile photo of aseirinn
    aseirinn Male 70 & Over
    877 posts
    July 8, 2010 at 5:20 pm
    food plastic surgery
  45. Profile photo of JimmyRocks
    JimmyRocks Male 30-39
    145 posts
    July 8, 2010 at 5:42 pm
    That hand model lady creeped me the eff out.
  46. Profile photo of MechaWolf
    MechaWolf Male 18-29
    315 posts
    July 8, 2010 at 5:43 pm
    "I don`t even know what this guy does?"
  47. Profile photo of handys003
    handys003 Male 50-59
    2402 posts
    July 8, 2010 at 5:46 pm
    Hey a commercial in a commercial. As I eat my Digiorno for half the price.
  48. Profile photo of kimbumlove
    kimbumlove Female 13-17
    23 posts
    July 8, 2010 at 5:49 pm
    "I`ve done MAAANY cheese pulls in my day."
    i bet you have, you dirty, dirty girl;]
  49. Profile photo of crystalskyz
    crystalskyz Female 30-39
    359 posts
    July 8, 2010 at 6:52 pm
    Domino`s still sucks. I don`t care how much they try to make it look good.
  50. Profile photo of Oscola
    Oscola Male 18-29
    349 posts
    July 8, 2010 at 7:14 pm
    Uhhhh, so IAB is advertising Pizza now or do you seriously think this was anything else but a massive viral advert? Good advert, but bad IAB for promoting it. On top of that, WTF with the talking adverts in the links you`ve added now? Just scared the poo out of me and I had to go through each tab pressing the mute button. Not impressed.
  51. Profile photo of kribbe
    kribbe Male 18-29
    2006 posts
    July 8, 2010 at 7:20 pm
    i found this hilarious (input really bored face)
  52. Profile photo of band
    band Female 18-29
    28 posts
    July 8, 2010 at 7:39 pm
    how th hell do you get a career in cheese pulling?
  53. Profile photo of surfeatsleep
    surfeatsleep Female 18-29
    56 posts
    July 8, 2010 at 7:40 pm
    So. Hungry. That woman was nauseating though..
  54. Profile photo of Norts
    Norts Male 18-29
    486 posts
    July 8, 2010 at 7:50 pm
    They have people who glue sesame seeds on burgers for McDonald`s.
  55. Profile photo of MonoBrow
    MonoBrow Male 18-29
    543 posts
    July 8, 2010 at 8:25 pm
    and one guy with photoshop could have done all that...
  56. Profile photo of Seastone
    Seastone Female 18-29
    613 posts
    July 8, 2010 at 8:32 pm
    Yeah, it was an advertisement, but it was posted because of how interesting the behind-the-scenes work is for such a seemingly simple thing.

    band, you get a job as a professional cheese puller by having exceptionally beautiful hands, just like any other hand model.
  57. Profile photo of marissameows
    marissameows Female 18-29
    171 posts
    July 8, 2010 at 8:56 pm
    haha i liked what the chef guy said at the end
  58. Profile photo of adam432823
    adam432823 Male 30-39
    262 posts
    July 8, 2010 at 9:04 pm
    Mind: Blown. I had no idea it was going to be a commercial!
  59. Profile photo of Exsilium
    Exsilium Male 18-29
    134 posts
    July 8, 2010 at 9:20 pm
    I knew they were doing a commercial - but I didn`t know it was a commercial...

  60. Profile photo of DickenMcHunt
    DickenMcHunt Male 18-29
    1299 posts
    July 8, 2010 at 9:28 pm

    We`re talking about a 15-30 continuous shot of the tabletop/cheese-pull. I`m fluent in photoshop, but I`m no pro; on the other hand, I animate on a daily basis. 24FPS for 30 seconds = manipulating 720 individual frames that have to be photo-realistic, and have perfect continuity. If photo-realism isn`t an issue that would take a few hours, if photo-realism IS a concern it would take me days.

    Then, once they go through all that work shooting the video they don`t need someone to photoshop another version for print, they can simply touch-up a still.

    The sad thing to me is that we as consumers actually care about this. Not that we`re interested in this "behind-the-scenes" look at how they make the shot but that they have to go through that much work to get a shot that satisfies us and glorifies the product.
  61. Profile photo of BostonKaiser
    BostonKaiser Male 40-49
    1175 posts
    July 8, 2010 at 10:05 pm
    All that work for a Domino`s pizza that tastes like crap anyway. Who do they think they`re fooling?
  62. Profile photo of WingedZebra
    WingedZebra Female 18-29
    47 posts
    July 8, 2010 at 10:23 pm
    Sadly, I already knew about all of that. xD Ive seen footage from the Chuck E Cheese commercials and food shoots. ^^ My dad makes the pizzas for em. The peppers are usually coated in lipstick to make them redder. Weird stuff like that. Now add difficulty, make a pizza a DOG can eat, while still keeping it looking like their pizza, but be able to make it look good with perfect cheese. xD That was an interesting story to hear.

    And their "hand model" seemed reeeeeally bitchy :P
  63. Profile photo of plahblah
    plahblah Female 18-29
    151 posts
    July 8, 2010 at 10:25 pm
    I saw something similar to this in high school, but it was about a cheeseburger commercial. They put toxic glaze and crap on the burger so it looks all shiny, and they pick perfect buns with the right amount of sesame seeds on it. But they only do the side that`s showing to the camera, so if you were to turn the burger around it would look like crap haha. It`s ridiculous.
  64. Profile photo of xtreme_dude
    xtreme_dude Male 18-29
    1373 posts
    July 8, 2010 at 10:29 pm
    These people are just trying too hard.
  65. Profile photo of lemmingboy15
    lemmingboy15 Male 18-29
    635 posts
    July 8, 2010 at 10:33 pm
    wow the amount of money that`s tied up in one of these shoots is astounding!
    going by what the key grip said, if they have twenty lights (each light including a softbox) and fifty c-stands at roughly $350 per head (plus softbox) and $250 per c-stand, that`s almost $20,000 in expenses already!!!
    that doesn`t include the price of cameras, the cost of all the materials, paying everyone on the set, etc.
    even if all the equipment is rented/already payed for that`s a large chunk of change for just one shot of a slice of pizza being pulled. 0.o
  66. Profile photo of Suicism
    Suicism Male 18-29
    3625 posts
    July 9, 2010 at 12:03 am
    Funny, I just saw this commercial today (the 30-second version)
  67. Profile photo of Tonyjet
    Tonyjet Male 18-29
    3299 posts
    July 9, 2010 at 1:00 am
    i like this new approach by dominos, it might just change the way we eat, or at least see food.
  68. Profile photo of Oblivia
    Oblivia Female 18-29
    812 posts
    July 9, 2010 at 1:16 am
    I love how the cheese lady goes like `shhh` every time she pretends she pulls up the slice!
  69. Profile photo of rapemanDLX
    rapemanDLX Male 18-29
    48 posts
    July 9, 2010 at 1:33 am
    Food stylist. What a f**king stupid job. Some foodstylists probably take them selves really seriously too: "Oh ladida I shoot fancy commercials".

    The baby on the apartment above me has cried for two weeks now. Is this normal? It rarely shuts up. Just asking..
  70. Profile photo of Molehouse
    Molehouse Male 13-17
    303 posts
    July 9, 2010 at 1:41 am
    I think I was just tricked into watching a three minute long advertisement.
  71. Profile photo of iceblack
    iceblack Male 18-29
    551 posts
    July 9, 2010 at 3:14 am
    The behind the scenes of a Hamburger Commercial
    is great. French fries are picked 1 by 1 too
  72. Profile photo of lostinkorea
    lostinkorea Female 30-39
    3727 posts
    July 9, 2010 at 3:17 am
    Pizza pulling, food stylists, cheese warmer and pizza "chef"??? Wow! Their parents must be proud!
  73. Profile photo of RobSwindol
    RobSwindol Male 30-39
    2498 posts
    July 9, 2010 at 3:33 am
    And after all that, we realize that it was nothing more than a crummy Dominos commercial.

    I must admit, the commercial was brilliant. Too bad their pizza sucks balls.
  74. Profile photo of Ajikan
    Ajikan Male 18-29
    1526 posts
    July 9, 2010 at 4:22 am
    I to hate being tricked into watching commercials. and I will from now on never order anything from dominos ever.
  75. Profile photo of Concetra
    Concetra Male 18-29
    2051 posts
    July 9, 2010 at 4:23 am
    Just cgi and Photoshop the drating thing
  76. Profile photo of ZenDragon
    ZenDragon Female 18-29
    229 posts
    July 9, 2010 at 7:01 am
    Food styling is NOT stupid. Yes, they seem a little over the top in this commercial, but it`s a big budget production. Oh, and most people love food porn, which is heavily manipulated by food stylists.
  77. Profile photo of Simcoe
    Simcoe Male 30-39
    126 posts
    July 9, 2010 at 7:24 am
    My friend`s mother was a food stylist, for print ads, back in the 70`s and 80`s. About half the (edible) stuff you see in an ad isn`t actually what you think it is.
  78. Profile photo of danthew
    danthew Male 18-29
    2122 posts
    July 9, 2010 at 9:03 am
    AAAAHHH!! It was a trap!!

    I have a massive craving for pizza now...
  79. Profile photo of brownsugar3
    brownsugar3 Male 18-29
    306 posts
    July 9, 2010 at 9:57 am
    My gf mom was a food photographer at one time...sometimes they use mashed potatoes instead of ice cream so it can make the ice cream look more smooth and stuff..everything`s a lie
  80. Profile photo of moogleluvr
    moogleluvr Male 13-17
    75 posts
    July 9, 2010 at 11:56 am
    Exactly what he said in the video. All of that stuff doesn`t make Dominoes taste any better.

    Because you can polish a turd, but it`s still just a polished turd.
  81. Profile photo of duffytoler
    duffytoler Male 40-49
    5196 posts
    July 9, 2010 at 12:28 pm
    I love the way they hid the bugle-head screws under the slices of pepperoni.
  82. Profile photo of llama492
    llama492 Male 30-39
    21 posts
    July 9, 2010 at 12:47 pm
    Screw Pizza anyways i ordered a pizza before and it had marbles in it.. that was a fun night ..
  83. Profile photo of JKolodne
    JKolodne Male 18-29
    95 posts
    July 9, 2010 at 6:05 pm
    So they`re basically admitting - "there`s a reason the pizza never looks like that when you get it....`cuz what you see on t.v. is not realistic." Stupid.
  84. Profile photo of Pabasa
    Pabasa Male 18-29
    4014 posts
    July 9, 2010 at 7:13 pm

    actually at the end of the video they did an about turn, and agreed with you. What matters is the pizza that comes out of the oven.
  85. Profile photo of wyo
    wyo Male 18-29
    97 posts
    July 10, 2010 at 4:44 am
    Totally blasphemy to destroy such a masterpiece!

    I love pizza.
  86. Profile photo of gatorade777
    gatorade777 Male 18-29
    1195 posts
    July 11, 2010 at 1:17 am
    I`d eat his pizza just the way it is
  87. Profile photo of NotTHATbored
    NotTHATbored Female 18-29
    1102 posts
    July 11, 2010 at 11:21 am
    +1 for the marketers that came up with this "behind the scenes" idea because I really could go for a Domino`s pizza now.
  88. Profile photo of PC-Player
    PC-Player Male 18-29
    129 posts
    July 11, 2010 at 6:39 pm
    Food advertisers have a difficult job: convey taste and smell via sound and picture.

    "MMmmh... the pizza looks delicious" - what a nonsense!
  89. Profile photo of dooflotchie
    dooflotchie Female 30-39
    336 posts
    July 11, 2010 at 7:43 pm
    I love the pic of the kid "stalking" the pizza. That one needs to go up on billboards everywhere!
  90. Profile photo of BunnyNaku
    BunnyNaku Female 18-29
    5224 posts
    July 11, 2010 at 10:51 pm
    wow i really had no idea. thats pretty awesome and definitely a job well done cause now im hungry XDD
  91. Profile photo of NinjaB0b
    NinjaB0b Male 18-29
    173 posts
    July 13, 2010 at 12:32 am
    agreed. and i actually thought this was a behind the scenes ... did pizza hut just troll me?
  92. Profile photo of samidoll
    samidoll Female 18-29
    616 posts
    July 17, 2010 at 3:20 pm
    who else thinks hand models are full of shiyut?
  93. Profile photo of Intaresting
    Intaresting Male 18-29
    812 posts
    July 31, 2010 at 11:47 pm
    So much work put in to something that`s only supposed to deceive people. I don`t get it.

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