Disgusting Aussie Anti-Smoking Ad

Submitted by: Lionhart2 8 years ago in

What do you think, IAB? Too far? See first comment for more Info [WARNING: GROSS!]
There are 162 comments:
Male 7
@misscutieroo

Yep, cholesterol is the leading killer in the USA.

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Female 1,944
they should do a study like this that shows what happens to someones body that just eats greasy cheeseburgers every day. now THAT would be eye opening.
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Male 115
everybody knows but they dont care
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Female 876
i gave up smoking about a month ago. i like this video. but i couldn`t understand the thing that looks like a vein filled with fat in the first scene ?
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Male 3,915
yeah...i won`t ever smoke....bet people who smoke around me....ESPECIALLY those that blow it in my face....i can`t stand...
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Male 25,416
MIght i add on this topic, they now want to change the term "smoko" aka lunh break to "quitto" so it doesnt promote smoking. Let ppl be ppl and do what they want! they know the risks!
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Female 150
duuuuude eeww gross
but most of these are like after chain smoking for a lot of years
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Male 367
Nothing grosses me out anymore after watching a French documentary on the Holocaust with actual footage of almost everything they did to the Jews. :(
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Female 133
It takes a lot to gross me out, and this is one of the few things that did D:
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Male 2,552
>airsofter

Have you stopped to consider that, yes, your own health is your own choice, but what about the people around you? The people inhaling your fumes? So yeah, I stand behind any and all taxes on cigarettes, because although I`ll never smoke, I still don`t want to get it into my system.

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Male 2,552
OK, I`ll definitely start lessening my use of "..."`s
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Male 2,552
Hm. Cigarettes have always been no-no`s for me, this didn`t change that... Sorta what I`ve been thinking but never saying aloud to people around me who smoke...
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Male 1,297
@Aigidh: you puked because of the clawed hand in your throat. some girls just cant handle that much in their throat.

lol jk that was out of character for me, but i had to say it

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Female 785
I like it, much better than the American (maybe else where too?) one where a girl tries a cigarette and a claw comes out of her neck and makes her smoke. Yeah, I`ve tried a cigarette and I puked, you aren`t addicted from the first puff.
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Female 88
... i`ve always told myself i will never smoke cigarettes... alotof peopel around me do it, and i think it`s disgusting... this adds to my list of reasons not to... icky icky ick-ness!
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Female 474
airsoft you`re pathetic, the government cares about the constituents` health because it costs more money and resources to keep sick people alive and able to work than it does to for relatively healthy people
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Female 673
I don`t think it`s too much for kids to see, because some people start smoking at a VERY young age. I once saw a thirteen year old sharing a smoke with an eight year old. And even for people who don`t smoke, they know why they shouldn`t start smoking. People have said these ads don`t work, and someone said that they key is to not get addicted in the first place. That`s true. Kids see this, they won`t. It`s better to see these ads before you get addicted.
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Male 1,089
have any, sorry my good sirs.
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Male 1,089
well personally i think these ads are just plain old dumb. people know what it does, they know its bad. and yet they SHOULD have the freedom to choose what the want to do with their goddamn lives. but no, the government has to raise taxes on smokes just to be dicks. why should the governement have and concern with your health, or even more a decision in how healthy you are. YOUR BODY YOUR CHOICE. F_UCK OFF ANTI SMOKING/ DRINKING PEOPLES.
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Female 195
thats gnarly as f`ck, but sends a good message.
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Male 318
"Does this ad go too far?"
god no, infact it didnt go far enough.
most people need to see it to believe it.
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Female 114
Wow that was really good. It sends a good message, and makes me glad I don`t smoke. I wish the best of luck to those trying to quit, especially after seeing this.
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Male 199
Too far? NO!

I LOVE these things that freak you out, especially the British car wreck ones.

American ones are "Wear your seatbelt, or else you`ll get a ticket."

British ones are "Wear your seatbelt, or all of these horrifying deadly things will happen to you." Drives the point home better in my opinion.

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Male 575
Tonyjet:
`that being said, i admire quitters, it takes a lot of guts. too bad for the rest who dont have the will power, oh oh am sorry, who dont want to quit because its a personal choice.`

Tonyjet: you fail. I think you don`t have a goddamn clue what you`re talking about, otherwise you wouldn`t be saying these things.

If you haven`t smoked: shut up, you don`t know what it`s like to be addicted.
If you are a smoker: you would understand it`s not easy to quit; and that these kind of comments don`t convince a smoker to quit.
If you smoked but quit: SHUT THE F**K UP! You should be helping people to quit and don`t be so machiavelistic about it.

Either way, your post made no sense. Perhaps YOU need to reconsider that post.

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Male 1,361
I seen the artery one and a brain beeing cut in half on tv in Ireland
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Female 40
My mom just quit smoking this past year. She smoked my entire life, and I have very bad asthma. I have been trying to get her to stop since I was five years old, the only thing that got her to stop was my recent hospitalization.

Its really hard for people to stop. I hate smoking. I have been around smokers my entire life, and I wish there were some laws about the substances they put in cigarettes.

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Male 3,296
that being said, i admire quitters, it takes a lot of guts. too bad for the rest who dont have the will power, oh oh am sorry, who dont want to quit because its a personal choice.
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Male 3,296
ive said it before, they sooner they die the better, this is truly the survival of the fittest, the fittest to realize smoking kills you a lot faster, hopefully before they have kids
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Male 210
U gotta die someday right?
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Female 64
whoa. thats a tad much for little kids to see on tv.


i likes the brain stroke pic though. it was interestinf

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Male 2,199
I`d like to make a commercial of a guy smoking and walking across the street... then a car whips by and runs him over... then the screen goes black and in white letters it says "smoking kills" the end...
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Male 15,510
So glad I have never had that thing (Directly)
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Male 310
I think at this point smoking should be banned in public outright. I hate smokers. Use to be one, now i hate them.
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Female 1
I think that this ad becomes even more powerful when couple with some of the people`s stories.
eg. throat cancer
Man with thoat cancer
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Female 33
aww i wasnt disgusted at all by that, disappointed haha :`)
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Female 688
While I understand that people want to smoke, they must understand that it doesn`t just effect them but the people around them.

I have never smoked. I`m asthmatic I cannot be around smoke. However, for a majority of my life, my parents have smoked. They`ve only recently quit (about four years, after the death of my sister)

I am proud of my parents for not smoking any more. (save for my dad because he has taken up chewing tobacco..I want to throw up just thinking about it).

But things, especially for my mother, are slightly improving. As the tar gets out of her system her lunch capacity will slightly improve, save for the irriversable damage already caused by smoking for all those years.

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Male 579
so glad I quit 5 years ago..
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Male 2
this add is very old. from what i remember. remember seeing this add when i was a kid.
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Female 1
As much as this ad is true, i think it`s extremely over the top. i`ve only been smoking a year and, yes, i have felt the effects of smoking. HOWEVER, i`m in the UK and smokers are the main reason the government get their funding (the tax on cigarettes is ridiculously high). For all we know i could go outside and get hit by a bus today. The government are going about this all wrong. If they want to ban smoking because it`s dangerous and life-threatening then they may aswell ban driving too - it`s a well known fact that the most dangerous thing you will ever do in your life is get into a car.
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Male 1,718
MMmmm i suppose they are trying to go overboard with scare tactics.
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Male 1,270
"and the funny part is that we supposedly have a constitution that gives us the right to free speech"

I`m not even a US citizen and I know how that right works better than you. Yes, you have the right of free speech...as long as it remains in good taste and is not vulgar. If it is obscene, then it opens up a whole new set of rules and regulations.

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Male 914
i`m just glad i hate the taste of cigarettes so much...
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Male 1,178
If people who smoke can`t bear to look at what their doing to their bodys. They shouldn`t smoke in the first place.
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Male 271
Yet look at historic ads and the government told us cigs had vitamins. Hell in WWi and II cig`s were issued to soldiers with their chocolate.
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Female 859
They`ve been playing this for ages!
We got all that sort of stuff in Australia lol
No biggy..
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Male 1,108
I don`t know why but reached for my tobbaco after watching that. I`m not a great beliver in visual shock tactics. I watched my dad die of smoking related cancer when I was 17 and I still smoke. It really is that addictive. Don`t start in the first place is the best way.
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Female 1,496
These already play in the states. Well at least they did back in 2000.
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Male 901
I like this.
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Male 31
Okay perhaps it`s the fact that I`m used to shock anti-smoking advertising, because this sort of stuff is everywhere here in Australia, but I really don`t think this is that bad.
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Male 60
My ears felt like they were about to vomit. It might work for it`s purpose, but I wouldn`t show it during dinner.

If most people used the radio instead of the TV, it might be OK. The facts themselves are less puke-inducing than the images

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Male 1,226
Well....shock advertising works, it`s statistically proven, so why not take your advantage with it and make these campaigns...
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Female 1
I had my parents sit me down one evening to watch this ad, they invest this time into anti smoking ads, but I have never seen a drink driving ad this bad...go figure
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Male 462
A more affective ad might be a crotchety old man getting a tracheotomy.
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Female 263
They show this around dinner time most nights and its so off.... it use to be a few diffrent adds with the diffrent effects of cancer but then they rolled them all into one..... very annoying for the people who don`t smoke and are TRYING to eat dinner! :| But effective none the less :)
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Female 106
AlfishKK > I didn`t get the reduced lung function one, though. Some kind of brown fluid, eh?

i believe that the brown stuff was meant to represent the tar found it cigarettes, cigars ect

said tar over time builds up in the lungs leaving less room for air therefore causing reduced lung function

and btw this won`t work. both my mum and brother smoke and both say that when they see these adverts it just makes them more resolute smokers as they don`t like being told what to do

the problem i have with this is its a stupid reason to smoke and while i could say "its your life, f*** it up if you want to" i love them both and i don`t want them to die due to stubbornness

sorry for the long post

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Male 162
There was an NHS advert with that man with throat cancer in it, he has a hole in his neck to let him breath and can only speak through pronouncing words with burps.
Don`t smoke.
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Female 673
I don`t think it goes too far because it`s better to watch it than to live with it. Whether or not you take it into account is your business, but it`s a lot grosser when you`re experiencing it first hand.
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Female 146
I personally LOVE this commercial and I think that they should show it in the United States! I`m going to show my daughter, and everyone else I care about! This isn`t too far by any means.
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Male 1,452
[quote] the reason this stuff is shown in england and oz is cause our tv laws are slightlky more liniant than american tv. I mena, compared to ours, all of your gov. warning ads are pussy :P [/quote]

and the funny part is that we supposedly have a constitution that gives us the right to free speech

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Female 781
The only gross part was the doctor squeezing stuff out of an artery... Gross!

I didn`t get the reduced lung function one, though. Some kind of brown fluid, eh?

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Male 180
Oh Jesus, the beginning part reminds me of something a teacher told my class once. She was talking about STDs and one makes you shoot out fluid (both male and female) that had the consistency of cream cheese. That beginning part seems like that would be an infected orgasm.
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Male 76
It doesn`t matter how many commercials they put out there. Stupid people will still smoke because they`re just that: stupid.
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Male 166
I think it`s pretty sweet that our PSA`s are spoken by L. Cohen.
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Male 895
lol, I see these adverts everyday (as I am in aus) and they are ok after a while
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Male 8,300
> BBQ
> If only it wasn`t so damn cool to smoke! Damn you Hollywood and the 60`s product placement!! *angrily shakes fist*

You weren`t even BORN in the 60`s you silly sausage!

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Male 137
as long as my tax dollars are going to pay for tobacco-related illness treatment, there is no "Going too far" in anti-tobacco PSA`s.

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Male 467
If only it wasn`t so damn cool to smoke! Damn you Hollywood and the 60`s product placement!! *angrily shakes fist*
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Male 438
At least its got a good song with it
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Female 15,763
Why did I watch this while sick...
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Female 133
and as a side note, the reason this stuff is shown in england and oz is cause our tv laws are slightlky more liniant than american tv. I mena, compared to ours, all of your gov. warning ads are pussy :P
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Female 133
this is an english ad too. Try eating cauliflower cheese when the first part comes on lol
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Male 330
That gave me wood
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Male 197
So i`m watching a cooking show (drooling over chocolate) and this comes on in the ads...it gets really annoying when you see it over and over
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Male 42
"what does postal 2 have to do with starting a street massacre?"

The day you shove a SPAS-12 up the arse of a cat and use it as a silencer you`ll understand.

And as a side note; that spammer lasted a full three minutes. Well done mods, well done indeed!

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Male 413
se it every night on ch 10
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Male 1,557
The goop from the tube and the throat cancer ones were from British ads.
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Female 107
I don`t know if the ad goes too far, but I do know that graphic imagery of what smoking can do to you isn`t what helps people quit.

Part of the reason I smoke is for the stimulant nicotine. I`m ADHD and the pills I took cost nearly $200 w/o insurance. I don`t see the government making any efforts to make my medication more affordable. While I was on it, I did quit, quite successfully. When I switched jobs and lost my insurance, I could no longer afford the medication. So I self medicate, with nicotine. If the government /really/ cared, they would make stronger efforts to help people, instead of guilting smokers and grossing them out, while leaving the dirty work to the non-profits.

I think almost every smoker I know (myself included) would be the first person to tell you "Don`t start."

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Female 83
Is it bad that I wasn`t phased by any of this at all?
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Male 3,819
I was smoking while I watched this... ugh.
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Male 1,452
they should of had EVERYTHING IS TERRIBLE at the end
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Female 1,545
Ebola`s worse.
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Male 122
Am I the only one who thinks most of those examples are a little irrelevant? Sure, it`s cancer, but, for example the stroke scene, most of those or something more disturbing could happen to anybody. It`s no more disgusting than say, the HPV tree man a month or two ago.

How about sticking to just the lungs and bronchial tubes? The ones directly and uniquely affected by smoke, I mean. That would be more persuasive. Show me tar, show me smoke smelting alveoli together. Get out with this stroke and throat cancer stuff.

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Male 8
.... I was eating when I clicked this link...
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Female 155
That was NOT too far. I think `too far` is pretty much impossible with anti-smoking ads. The further, the better.
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Male 104
I have seen all of them here in the states. The only one that gets to me is the blood clot in the brain.
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Female 1,063
yep they still smoke.. I am so thankful I stopped. Now if I could just get my Mom to stop :-(
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Male 10,440
V spammers?
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Male 12
i love the song
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Male 160
I think they should show this to kids every six months in every school world wide, scare the pants off `em when their young.
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Female 1,112
Awesome ad. These were fairly tame examples fo the diseases. The lung of a smoker even smells bad.
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Female 4
(located in the act, aus)
seen this commercial on a couple times - prime time evening slots. first time i saw it i was horrified. makes me very thankful i do not smoke.
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Male 2,788
Dammit! I shoulda taken the warning.
I just ate dinner.
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Female 192
"i feel really disturbed, & i smoke."

Well, duh. I`d assume that was its intention.

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Female 326
Well, perhapse it`s best not to air it on a childrens channel, but to put it on during popular 8:00, 9:00 & 10:00 time slots would be very effective.

That lung sludge they were drizzling was foul looking.

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Female 47
probably not a good idea as a commercial where children can see it, but maybe as a health class video....cause that was really gross
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Male 8,300
> outfire
> what does postal 2 have to do with starting a street massacre?

Have you ever PLAYED Postal 2!? It turned me from a Saintly Oracle of Goodness to the depraved, twisted individual you now know*.

And you thought it was DavyMerde`s "special counselling" that dun it to me!

[quote]*Er, at least it would have except I`ve never even seen it cause it`s illegal in Australia of course[/quote]

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Male 1,404
Employees at Philip Morris are encouraged to quit smoking and are banned from smoking indoors. It`s still your choice/addiction to free base tobacco but, you are a tool of "The Man."
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Female 61
too far on these things is good. stop the tobacco, switch it with marijuana already! stupid cig-addicted country America is...
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Male 820
erm..., on subject, a gross video, but hey, I don`t want to see people suffer from that. [sarcasm]In fact, I don`t think this commercial goes far enough! they should film a heavy smoker until he/she dies, that would do the trick.[/sarcasm]

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Male 820
[quote] But because its the government, and a "necessary message", those laws don`t seem to apply.[/quote]

gotta love the way governments work.
"oh, I say, you.., you weak people who aren`t us, we know what`s wrong with everything. And I say you can`t do this! oh what do you mean we have to follow those rules? We MADE the rules! silly peasant, we are the law.

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Male 524
lionhart

what does postal 2 have to do with starting a street massacre?

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Male 2,582
Too far.
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Male 103
jesus, the emphysema one was so weird
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Male 366
well, at least it`s better than those low budget commercials with bad teen/college actors that are usually played.
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Male 170
mmm stroke
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Male 4,867
haha habbazoot!
i realised the other day, damn thats an old pic...
so i changed it
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Male 4,867
that was fcukin gross - but it sure as hell made a point
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Female 46
This is definitely something that should be played frequently on TV to get ppl to stop.
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Male 1,853
They play the artery and the stroke ones here in Indiana.
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Male 4
i just quit smoking after watching this
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Male 287
Smoking is awesome. That is all.
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Male 8,300
> Traxus
> Australia: You can watch arteries being emptied and brains being dissected but you cant see blood in video games.

...or access certain websites, and we`re the country where it`s illegal to even possess Postal 2 because of its severe violence, anti-social behaviour and being able to pi*s on the other people in town. Very interesting observation, Traxus, I`ll pass that on to my local Member of Parliament next time I`m arrested for a street massacre.

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Male 203
i don`t think its too far, i mean, yea they are like worse case scenarios, but it can happen! whats wrong with showing people the truth.
Seriously though, i don`t know why people do go into smoking...
fair enough way back in the past when they didn`t know the side affects (and then got hooked)
BUT like that advert said `everyone knows` what can happen, yet they still smoke, dishing out lots of $$$ in the process!!!
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Female 4,039
Well, that was gross, but it`s pretty spot on, I suppose.

Hey Crawdaddy - you probably won`t see this, but good work and stay strong. I am always quitting!

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Male 299
Disturbing?... yes. Will it get people to think twice about smoking? I hope so. Will it get people to take the initiative to stop? I doubt it :(
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Female 1,199
I really hate seeing young kids smoking these days. >_> I just don`t see how they feel like it`s such a cool thing to do, or how it makes them appear to be older or unique. When I see them smoking I just shake my head and think to myself how much of a tool they are to be doing this...

My 17 year old brother started smoking about last year. He`s unemployed, about to drop high school I`m pretty sure, so I don`t see how he`s even going to support such an unhealthy habit. -.-; Just makes me angry when I think about this.

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Male 8,300
> rikakitty
> comments on this page are really pathetic

Actually I`m surprised how intelligent and serious IAB is being for once, I asked for people`s reactions and that`s what we`ve got; serious insightful thought about the ad. In what way are they pathetic!?

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Male 105
I really liked it... I`m hungry.
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Female 443
That is the first anti smoking ad that didn`t just make me want a cigarette.

Definitely not `to far.`

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Male 217
rikakitty, you need to know that decades ago smoking was a fashion, people who did start didn`t know it had all the side effects as we know now. It was perceived to be cool. This ad now does the complete opposite. It just will have to take a while before any big results occur.
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Female 683
The comments on this page are really pathetic. Addiction is a sad, sad thing.
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Male 2,028
Wow... that was disturbing. But DEFINITELY not too far. Powerful... I guess.
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Female 1,264
Smoking is one of the most powerful addictions ever. Not just because the physical efects, but also because the social context of smoking.

My parents smoked. They are some of the strongest people in the world, since my father left it from one day to another (after smoking a pack a day) and my mom now smokes only 1 cigarrete a day (after smoking also 1 pack a day).

I admire them. But I also know not everyone has that strength. It`s not easy. We, non-smokers, can`t jude. We don`t know.

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Male 217
Yeah this ad has been around for a while, it`s really a compilation of other government anti-smoking ads so this isn`t all that new. First time I saw it, got my attention lol. It will help more with people that don`t smoke, making them disgusted and probably pushing their opinions to ones that smoke.

I smoke occassionaly when I drink, but I`m against the whole `smoking is cool` thing. This advertisment murders the trend. If they can stop new smokers from starting up and let all the current smokers...yeah disappear. I guess their point would`ve gotten across.

Also another law they tried to pass over here was raising ciggy taxes. Most smokers just said the money will come out of other parts of their budget and it`s not really an incentive to quit.

guess this is taking a different approach to raising taxes.

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Female 171
HAHA!
I`m hardly selfish if I`m damaging my own body. Jeez, I hate anti-smokers. Them people that see you smoke and are like "ZOMG DATS BAD 4 U". FOR THE LOVE OF GOD I KNOW IT IS.

Plus tbh if you drink alcohol, or eat junk food or do anything thats harming your body in anyway I don`t think you have the right to tell me how i should treat my body.

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Male 931
like we DONT know what happens to us if we smoke.
¬_¬
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Female 2,220
Not too far at all.
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Male 353
"Among heroin` addicts, about 3 percent rank the urge to smoke as equal to or stronger than the urge to take heroin. Among those addicted to alcohol, about 50 percent say the urge to smoke is at least as strong as the urge to drink. " Philip J. Hilts, New York Times, August 2, 1994

Those of you who have never been addicted will have no idea.

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Male 353
"i dont smoke why should i have to be traumatized smokers are so selfish"

WTF are you talking about? I`ve been smoking off and on since I was 13. It has nothing to do with being selfish. Addiction is a very powerful thing. People who are able to quit a habit such as smoking, crack, or heroin, etc. are probably the people with the strongest will power in the world. If you`ve never had addictions like that then don`t judge.

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Male 160
I was smoking a cig. while watching that... and I`m about to smoke another, that was the best commercial every, they should bring those over here.

Here`s the deal the more you tell people to quit and why the more people will end up starting (mostly kids, just look at how the D.A.R.E. program worked) however if we show them, really show them they may actually quit... i just enjoy it too much to quit atm.

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Male 5,189
vv You got me there haha.
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Male 353
"that a good ad"

The only thing good about his ad is that it may stop people from picking up the habit... no... addiction in the first place.

Those that smoke may glance at it with a passing interest but then they`ll light up a cigarette because the damn commercial made them think about smoking.

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Male 5,189
"i believe this is just what is needed for people to stop smoking (however i have smoked for 2 years... but i have not become addicted) but hey my luck will run out im sure. "

You`ve been smoking for 2 years. Nuff said.

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Male 2,388
i dont smoke why should i have to be traumatized smokers are so selfish
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Male 524
surprising considering the content that they `ll censor out of video games. yea, that kinda grossed me out, wouldn`t want to see that come on when i was eating.
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Male 5,189
Still smoking. If I`m being dumb enough to do it then stfu and gtfo. Though I GUESS this could scare new smokers.
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Male 275
There is a stop-smoking thing in NC called TRU. Idk if it is effective or not.
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Male 1,284
that a good ad
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Female 67
Seems more effective than ads around here.
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Female 460
We have a stop-smoking campaign in my area - i`m surprised no one else from other states have seen this..
They also have another depressing commercial with a man talking about how his wife died at 46 from lung cancer, had leisions(sp?) on the brain.. It`s really sad.. ):
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Male 105
Australia: You can watch arteries being emptied and brains being dissected but you cant see blood in video games.
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Female 460
They show that commecial here, too, in Louisiana, USA (but they show it in bits, same footage) - i`m sure other places have it too.

No, I don`t think it`s going too far because it`s a fact - that`s what happens to you when you smoke. It IS graphic but that`s what happens... they aren`t sugarcoating it for once, so good for them!

Also, i didn`t know this was an Aussie commercial. Neat.

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Female 1,306
and good luck Craw! we`re with you :D
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Female 1,984
Cool. Gets the message through. :)
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Female 3,726
Good for you Australia...this is the greatest anti-smoking commercial ever. I wish they would show that in the states. It is "in your face" but poo, that is what people need!
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Male 2
That Woman at 00:45 will haunt my dreams forever o.0
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Female 1,306
I think that this`ll help people to stop, more than a simple warning on the side of a pack. Of course it won`t help everyone, or most people, but maybe it`ll convince a few people to stop, and that`s all the better, mm? :)
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Male 17,511
Yes, It`s a deadly habit. And I don`t smoke. But I, For one, Will not condemn smokers or approve of passing laws subjugating them. Why ? Because once the state is through with persecuting them, They`ll go after other "Sins" next. They are already planning it.
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Male 353
people don`t realize the addiction to nicotine is stronger than the imagery shown in this video. Yes people who smoke know this crap but nicotine has such control on people that some even smoke right after they get tumors removed. People just see smoking as a nasty habit etc. those who don`t smoke have no idea what it`s like to try and quit. It almost like telling you to just stop breathing.

I`m currently quitting for the fourth time. Started on Friday and had a couple each day from 2 packs a day. Today I`ve had none.

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Male 592
i believe this is just what is needed for people to stop smoking (however i have smoked for 2 years... but i have not become addicted) but hey my luck will run out im sure.
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Male 678
Not to far ..... people are desensitized they need a good kick in z ass to make em see whats right in front of there face.

But I dont think they work anyway.... they didn`t help me quit and i smoked since i was 12. it took a hot girl to get me there so maybe that`s what they should show during cartoon time. beautiful naked women who are disgusted with smokers. its a win win scenario.

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Male 2,332
I remember seeing this commercial at the Expo 2000 world fair in Hannover 8 years ago. The entire pavillion was filled with disgusted people >.<

I didn`t smoke back then, unfortunately I do now. I suppose I should quit eh? :)

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Female 430
I think it is a bit over exaggerated, like PorciponeAndy said. Although, it is true and to the point. Some of these things were sped up. But I have lost many family members to smoking.
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Male 1,036
Well, it`s not like they were raping kittens. All that was showed sure was graphic, but it was also the reality.
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Male 1,825
I do like Leonard Cohen though. And didn`t he used to smoke like a chimney to get that deep voice?
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Female 204
i liked the part with the brain
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Male 695
great commercial!
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Female 157
Ugh, this made me gag.
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Female 8
& i don`t live in australia so i can`t compare it to anything else you guys have in your media, but i know in the u.s. this kind of commercial would be frowned upon.
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Female 8
i feel really disturbed, & i smoke. :\ a tad over-exaggerated though.
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Male 8,300
These ads are being shown on Free-to-Air and PayTV in Australia, 24/7 - during kids cartoons, night TV, even during dinner.

There are laws in Australia prohibiting graphic medical imagery being shown without appropriate warnings, and if this was a commercial company, the ads would almost certainly be banned from TV. But because its the government, and a "necessary message", those laws don`t seem to apply.

The question is "Does this ad go too far?"

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Male 8,300
Link: Disgusting Aussie Anti-Smoking Ad [Rate Link] - What do you think, IAB? Too far? See first comment for more Info [WARNING: GROSS!]
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