Kiera Knightly Domestic Violence Advert

Submitted by: lukas1051 8 years ago in

This quite disturbing advert was apparantly banned for being too violent.
There are 103 comments:
Female 68
How is donating money going to stop domestic violence? Are they going to pay attackers to not beat their partners?
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Male 162
Two women die every week because of domestic violence?! Is that worldwide or just from that country?
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Female 390
Too violent? They shouldn`t have banned it at all :/ People need to be more aware of these things tbh. My ex boyfriend used beat me up, and I thought it was normal and just accepted it until last year. Call me stupid, but if this had been on tv at around that time, i`d have dumped his ass sooner.
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Female 901
and just fyi, i`m not taking sides on who`s abused more, just saying that the `too violent" was a load of sh*t.
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Female 901
"too violent" of a domestic abuse advert?? what, do they think that all or most domestic abuse is less violent?? I`m sorry people, (the advert people) but the pretty little hollywood life you live isnt the same as all others, and it really CAN be that bad. a PSA like this would`ve been a nice wake up call to thousands.
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Male 12,365
A couple of examples:

i) Woman abused by her girlfriend. Kicks and punches. Victim was 6`1", athletic build. Abuser was a head shorter and far less strong. Victim sheltered by friend. Abuse never reported because it didn`t fit the "man bad, woman good" pattern that feminism has imposed on how DV is treated.

ii) Man abused by his girlfriend. Kicks, punches, weapons, hospitalised 3 times with broken bones, genital injuries, etc. Abuser was a foot shorter than victim, maybe half upper body strength. Victim arrested from hospital because he`d slapped the abuser to shock her enough for him to run out the doorway she was blocking while beating him with a baseball bat. She was completely uninjured (even then, he didn`t use full force), he was hospitalised again (broken arm this time). But he was the one arrested, because he was a man.

The anti-male sexism regarding DV is so extreme and so ubiquitous that facts are difficult to find.

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Male 12,365
People *assume* that there`s more violence against women than men, because we`re all trained that way. In fact, there`s far more violence against men than against women, in general. Which people are trained to dismiss on the basis that it`s mostly men hitting men. Now think about that again, but substitute "blacks" for "men", i.e. substitute racism for sexism in order to illuminate the sexism we`re all trained to accept without thought.

Considering DV only, it is far from clear that more women than men are on the receiving end of physical violence. People are trained to assume so, but it`s far from clear it`s true. Studies have been done asking the same questions of large numbers of people of both sexes and the results were extremely similar for men and women.

Relative strength may seem relevant, but it is largely irrelevant - what matters most is the will to do harm. Extra physical strength is not armour.

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Female 1,264
The issue of domestic violence is very delicate. We usually believe that only women are victims, but definitely, men are also victims. The type of violence is usually different. Women are subjects of more physical violence because we are not as strong as men, physically speaking. But men are insulted, they are victims of raging jealousy, etc. That is also violence. Women have excersied violence on men as much as men on women...I think that to stop violence, we have to stop thinking in terms of "men" and "women". We have to think of the others as humans, just like us. Teach respect and tolerance...
Easier said than done, sadly.
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Male 12
Jesswalker: The crucial problem with your logic is that if a woman hits a man the man knows, or at least should know, is that no one is going to care but if a man hits a woman that is multiple years in prison it is sexist, yes as much as it anger people like you sexism works both ways
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Male 422
Jesswalker: That`s the problem with the whole thing. Violence against men is seen as less dramatic, because "men are supposed to defend themselves". But here`s the point: They shouldn`t have to. Besides: I think this statement is sexist, because you categorize all men to be strong and able/willing to defend themselves. And just because you think a sexist stereotype is positive, doesn`t mean it isn`t sexist. Long story short: I too think there should be a psa for violence against men. As well as against sexual abuse of boys or men. Because men shouldn`t have to defend themselves...
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Male 626
PSA`s are so disturbing but the one`s that are done right such as this one always leave an impact one me...
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Male 1,164
i laughed the entire way through him hitting her.

as jimmy carr once said, i dont understand hitting your wife, its like keying your own car

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Male 137
the pirates of the caribbean themesong started playing in my head when he started kicking her.
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Female 167
Hm. Wow. Intense.
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Male 817
I`d hit it.

Needed to be said.

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Male 16
sean162, i think you may have slightly missed the point.
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Female 3
The ad has shock value but I don`t believe it should of been banned it isn`t as violent as must stuff on t.v in fact I`ve seen cartoons more violent than this.
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Male 14,331
I hearby voulunteer to do an AD for men now as long as it a group of beautiful women beating on me......in bikinis.....oiled up.......in a pool of jello.
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Female 2,674
My dad was extremely physically abusive towards my mom, she left him when I was 2 (they were married for about 8 years) because she was so afraid of him killing her kids or herself. The day after the divorce he got married to a woman that was just as physically abusive as he was. Marrying a female version of himself made him stop being physically abusive at least :P
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Male 58
Keira Knightly is so hot!
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Male 2,159
How are you supposed to stop domestic violence anyway? The attacker is usually a violent drunk or a bully thru-n-thru like Angilion said, and there`s no real way to enforce it without going Big Brother on every house in the nation, which would cause an uproar.

But what do I know? Me only know fists are for wacking.

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Male 4,680
Angilion -
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Male 1,929
This advert wasn`t nearly as decent as I was expecting. Infact it was crap. Give me coffee-waitress anyday.
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Male 12,365
"abuse against men will skyrocket."

It already has, but hardly anyone gives a damn. After all, it`s only men. It`s not like they`re people or anything. Besides, everything is men`s fault anyway, didn`t you know?

Feminism has been particularly successful in the area of violence.

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Male 12,365
"Wow, what possesses someone to want to beat a woman?"

Much the same as the reasons why someone might want to beat a man, plus a disregard for the social norm that violence against a woman is many times worse than the same violence against a man.

As for domestic violence, abusers are usually violent in other contexts as well. Probably right back to being a bully at school. They`re that sort of person, on the whole.

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Male 12,365
jesswalker: Thank you for serving as an example of the utter ignorance of the subject and grotesque victim-blaming sexist bigotry that people have been referring to.

Is there anyone who is capable of rational thought and who thinks she has a point? If so, I`ll be happy to explain why she`s so wrong.

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Female 447
Yeah, thats why my 3 older brothers beat me up and taught me how to fight when I was growing up. It worked, I`ve been hit one time by a boyfriend. He punched me in the face about 4 times and I stabbed him in the stomach with a flathead screwdriver. It all started from jealousy and distrust. Thats usually what fuels the anger. And with that said AMEN TO RUFIANNA! cuz females tend to be the jealous and insecure ones that start the stupid arguments.
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Female 43
PLEASE! How about the fact that if the men who are abused would quit being little sissies and make the choice to put their foot down and push an attacking female away from them (or physically hurt or restrain her), they could. Whereas, women in this situation typically can`t. That`s the point and that`s what makes it a bit scarier.
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Female 328
Hear hear, Ruffiana. We`ve got a whole generation of people coming up in the future who`ve been raised by single mothers--the boys will be total weenies and the girls will be domineering bitches. While domestic violence aimed at women is a time-tested constant, abuse against men will skyrocket.
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Male 506
Not to downplay domestic abuse against women, but were are the PSAs about abuse towards men? This is a growing epedemic, and while there are undoubtedly not as many men being beaten to death by women, there are an increasing number of men falling victim to verbal, psychological, and even physical abuse.

I had one friend who was victim to all of those things. Fiance excerted a great deal of control over him, isolated him from his friends, family, dictated what he could or couldn`t do...even kicked him in the nuts when he screwed up.
Both genders do this.

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Male 269
Shame it was banned, it was awesome. They need to beat more actors
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Male 196
Wow, what possesses someone to want to beat a woman?
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Male 712
I really wish i didn`t watch this. I love Kiera.
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Male 431
Wow.
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Male 12,365
More maybes...maybe they have other ties with the abuser (e.g. work, university, shared house ownership, etc) and don`t want to deal with the problems that would cause. Say, for example, they`re both students on the same course. Maybe there are issues with families and they`d rather cover it up than get their family involved. Maybe they don`t like change, even when things are bad. That sounds silly, but many people really dislike change. Or maybe they think they`ve failed somehow and are ashamed. Maybe they think that they won`t be believed because they don`t fit the pattern rammed down everyone`s throat (male abuser, female victim).

There are many reasons people in that situation might give to themselves as a reason to stay, especially when the violence is irregular and relatively minor *in a physical sense* (which is more common - advocates deliberately use unrepresentatively extreme cases to create a bigger effect).

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Female 152
holy poo he just kicked the drat out her poor thing, Next time get captain jack sparrow on him :D
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Male 12,365
I`ve spoken with a number of people who had been the victims of DV and nearly all of them didn`t understand why they stayed either. The only really sensible reason I`ve heard was a father staying to protect his children. He was worried that if he left, next time it might be his children instead.

But many people do stay, for various bad reasons that made sense to them at the time. Men have nowhere to go for support or shelter, so they have more reason to stay, but even for men it really isn`t enough reason if you look at it objectively. And that`s the key - it`s not objective to the people involved. Maybe they believe the abuser who is genuinely sorry and says it won`t happen again. Like the last time. Maybe they still love them (mad, but it happens). Maybe they fear being tracked down if they leave (which is much rarer than the scare stories would have them believe). Maybe the abuser has messed with their mind first and they believe it was their fault.

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Female 635
While I understand the message, and I get it, I just have to say I don`t understand why women in that situation don`t just leave their violent partners. I mean, it`s really very easy to get away, if you have the courage.
I guess it`s sad, because their spirit is just broken...
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Female 917
"btw..this is just plain violence..it made no sense...guy was pissed off at something obviously he had already punched the mirror.. the woman in the film (portrayed by K.K) would have left the guy by the time that happened, becuase it is easy to judge a violent nature..what woman stays with a man who is voilent for no reason..."

Because violence ALWAYS makes sense. Realize that there are people out there who get violent at the drop of a hat. And a woman might stay with a man who does that because she does know how/can`t get out. And she might have stuck around because she knew it would be worse if she ran.

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Female 4,376
It did get the message across but I see no reason how it got banned. It wasn`t extremely violent as opposed to other stuff you see on tv.
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Male 1,666
"she looks like sasha grey"
LOL... kind of?
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Male 522
she looks like sasha grey
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Male 427
Silly pirate. Thats what you get for trying to kill Jack Sparrow.
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Male 2,076
way. disturbing.

"Plus, it goes against the whole "Men-over-women" stereotype of hardcore Christians."

You think that comes from christianity?
Boy, you need to take a history AND an anthropology class.

Not to mention this was banned in the UK not US, where christianity is hardly as prevalent and pervasive. Nice try with the whole christian bashing thing though!

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Male 12,365
"banned for being too violent?

there are worse things on tv everyday
i dont get it.........."

Not as adverts in the UK.

Actually, not at all in the UK.

Have you read the ruling by the body that screens adverts for broadcasting on UK TV?

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Female 119
banned for being too violent?

there are worse things on tv everyday
i dont get it..........

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Male 12,365
"I can understand why it was banned, but people do need to know the dangers of domestic violence [..]"

Is there anyone who doesn`t? It`s been a big political issue for decades, everyone knows about it. It`s been a political issue for centuries, actually, it`s just that mass media is a fairly recent thing.

Except when the victim is a man and/or the abuser is a woman, of course. Hardly anyone wants to know about it then, because domestic violence as an issue is totally dominated by feminism and therefore by the idea that abusers are male and victims are female (moderate) or that "males" are abusers and women are victims (extremist).

Violence deemed offensive is generally banned in UK adverts. So you can use women beating men in adverts, because that`s generally deemed to be OK, but not the other way round. Gratuitous, excessive violence deliberately meant to be offensive is generally banned too, so this would fall foul of the rules on two counts.

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Female 385
i liked it, actally, and ya, you would say that prime, wouldnt you :P
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Male 315
" It`s sad that the media tries to sweep this kind of violence under the rug, but it`s perfectly okay to show murder."

I also think it`s stupid. They`ll air Criminal Minds, where people getting slaughtered like animals is aired. They`ll air CSI, where people investigate bodyparts in dumpsters.
They`ll air Fringe, where deformed skeletal remains are running around biting people`s heads off at dark.

But they won`t air this, because it`s political.
Plus, it goes against the whole "Men-over-women" stereotype of hardcore Christians.

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Male 1,629
another thing that pisses me off about these domestic abuse commercials, is that they only focus on women in absive relationships. alot of men get stuck in the same situation but theres a double standard. people think men should be able to take it or just leave. sexism pisses me off, i dont drating care anymore you cant fix people..
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Female 254
Ending reminds me of this, inappropriately..
http://www.youtube.com/watch?v=k-91NZY5h...
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Male 2,388
um yeah the aired ones made me feel worse than this one. Shows how twisted todays laws are they will happily portray rape but as soon as a nipple is shown it`s got an 18 sticker and slapped on top shelf
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Male 7,933
kick her, kick her..i mean this is terrible
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Female 75
Also, I really am glad they have an advertisement like this out somewhere. It is an important issue, that a lot of people don`t like to hear about. Which, is unfortunate because it is quite serious, and often hurts more people than just the person being abused.
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Female 75
@ xParanoia - The money would help with awareness campaings, counceling, and money to offset the costs of getting the battered out of the house.

@ Nath2k8 - A lot of women stay in abusive relationships. Many of them do not know how or are to scared to get out of them.

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Female 2,289
What a downer...
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Female 4,028
I think the message was conveyed really well. It angers me that stuff like this isn`t aired because it`s "too violent." For f-ck`s sake, how many murders and tortures are there on television? How many violent acts? But oh, no, all of a sudden, it`s "too violent" when it comes to domestic abuse? It`s sad that the media tries to sweep this kind of violence under the rug, but it`s perfectly okay to show murder.
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Female 15,763
Oh wow, I wasn`t really expecting that. Makes sense, like what Moe said.
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Male 1,220
...what the heck?
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Female 1,963
That was really good. And I applaud her for doing this kind of ad. It really kinda got the message through. The whole "this wasn`t in the script" thing, like no one signs up for domestic abuse when they get married.
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Female 18
This should happen to more actors and actresses.
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Male 914
@keks: i agree that was a bit long...

in any case, i`m guessing this is only aired in europe since its a bit too graphic and disturbing to make it on american tv...

personally, i really don`t like seeing stuff like this...so bad to think that this is such a common thing nowadays...they should cut these a-holes balls off...

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Male 588
If it was ever supposed to appear on tv as an actual ad, it was apparently banned for being way to long. No one would ever sit through the whole thing. Though this can be solved by side-boob shot of Kiera in the beginning, but it will still be really expensive to air 2 minutes of something that doesn`t even pay.
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Female 43
I want to marry her.
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Female 195
"btw..this is just plain violence..it made no sense...guy was pissed off at something obviously he had already punched the mirror.. the woman in the film (portrayed by K.K) would have left the guy by the time that happened, becuase it is easy to judge a violent nature..what woman stays with a man who is violent for no reason..."
plenty of girls, sadly.
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Male 897
@Alekaidah:

Yes, because the important thing is how attractive the victim is. I mean, why would you care about an unattractive woman that was being abused? Ugh. Your comment pissed me off.

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Male 1,629
@@Immigrant

im usually a pretty big douche but even i found that to be in poor taste

the beating wasnt believable tho, after one stomach kick someone wouldnt continue with the kicks.. maybe a stomp but after that they would move to sumthin else.

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Female 15
i thought that was a brilliant advert for higlighting the problems of domestic violence!!
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Male 283
if only it had been orlando bloom...
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Male 907
How is this too violent?
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Male 165
did anyone else think it seemed a bit like a horror film?
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Male 157
Get your a$$ in that kitchen and make me some pie! XD
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Male 844
not as shocking as i thought it would be
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Male 241
@Immigrant

lol...my ex used to drive me crazy after 3 years but id never hit her...and she REALLY annoyed me sometimes..lol.

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Female 767
How does money solve domestic abuse?
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Male 195
Who better to drive to murderous rage then someone right next to you when you`re unconscious, daily, for over 8 hours, and who has intimate knowledge of your weaknesses and fears?

Play it safe, guys! Use protection! Handcuffs and a cage at the minimum before full-on abuse!

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Male 241
btw..this is just plain violence..it made no sense...guy was pissed off at something obviously he had already punched the mirror.. the woman in the film (portrayed by K.K) would have left the guy by the time that happened, becuase it is easy to judge a violent nature..what woman stays with a man who is voilent for no reason...
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Male 914
if KK was my girl i would hug her and hold gher and kiss her forever! no punchies
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Male 59
This one was worst than the waitress because Kiera Knightly is way hotter.
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Male 9,305
>_< Ugh...
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Male 490
This wasn`t nearly as shocking as the one with the waitress. Shouldn`t have been banned, if that`s true.
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Male 3,915
wow...that was intense!...almost had a rape vibe to it....i hate that sh*t...
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Male 1,140
not that i would know anything about it but that seemed more like she was being mugged than a case of domestic violence.
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Female 323
this is intense.
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Male 133
Yet they keep coming back for more. I hear girls dig non-nice individuals.
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Female 455
I don`t understand why this was banned when we have all those really graphic road safety adverts over here. They`re shocking for a reason; there`s an important message to convey. I could understand if this ad was only allowed to be shown after 9pm, but banning it altogether is a ridiculously unhelpful move when it comes to such an important issue.
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Female 961
it goes to show how people love to be simply ignorant to certain subjects. this shouldn`t have been banned
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Female 1,269
ok now that im done feeling sickish, its time for a more useful comment...
i do not think it should have been banned. The point of these adverts is to "scare" you into actually thinking about something. It definately worked for me. The sick truth is that this happens. It happens and we don`t even know. The fact that the victims of this hellish reality are alone was the point of this advert. No one is there for them. It makes me absolutely enraged that stuff like this happens. There is so much more to say on this subject, but what good is it here?
=/ *sad*
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Female 24
O H YEAH EFFING RIGHT!!!!!!!!!!!!!!!!!
what is with people!?!?!?!?!?!?!!?!!!!!!
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Female 40
She sounded Dutch in parts.
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Male 85
i think this shouldn`t have been banned...
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Female 1,269
that made me feel uncomfortable...
=[
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Female 198
I don`t think it should be banned. It shows the reality of the situation that people need to see so they can understand what`s really out there.
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Female 2,220
Glad that bitch got a punch
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Female 2,672
u tell em G
i totally agree, these r menna be nasty adverts
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Male 15,832
That wasn`t any worse than A Clockwork Orange. Oh, wait, that was banned, too.
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Male 391
nice apartment kiera knightly
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Male 663
That girl can take a punch!
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Male 2,028
It was a little hard to hear, but I think it was a "successful" ad. People need to stop being to goddamn strict with banning commercials and all.
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Female 40
I can understand why it was banned, but people do need to know the dangers of domestic violence, so it probably should`ve been aired
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Male 5,189
That wasn`t so violent!
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Male 988
i see why it was banned o.O
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Male 3,425
Link: Kiera Knightly Domestic Violence Advert [Rate Link] - This quite disturbing advert was apparantly banned for being too violent.
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