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Date: 03/01/09 12:43 PM

148 Responses to How Much Water Does It Take To Make One Latte?

  1. Profile photo of neveryours
    neveryours Female 13-17
    1269 posts
    March 1, 2009 at 12:48 pm
    ok...
    still bored ^^
  2. Profile photo of SoCal
    SoCal Male 18-29
    650 posts
    March 1, 2009 at 12:51 pm
    water is reusable. this is pointless.
  3. Profile photo of idontknow951
    idontknow951 Male 18-29
    908 posts
    March 1, 2009 at 12:52 pm
    "water is reusable. this is pointless. "

    QFT.

  4. Profile photo of Ajikan
    Ajikan Male 18-29
    1526 posts
    March 1, 2009 at 12:53 pm
    haha, jupp water doesn`t disappear
  5. Profile photo of JumboCookie
    JumboCookie Male 18-29
    1244 posts
    March 1, 2009 at 12:53 pm
    Water regenerates... WTF!?
  6. Profile photo of deaf_woman
    deaf_woman Male 30-39
    2720 posts
    March 1, 2009 at 12:56 pm
    K I just put the plans for my cappuccino toilet on hold.
  7. Profile photo of s0rd3dvis1on
    s0rd3dvis1on Male 18-29
    2388 posts
    March 1, 2009 at 12:59 pm
    tits or GTFO
  8. Profile photo of Tacos4Brkfst
    Tacos4Brkfst Male 18-29
    620 posts
    March 1, 2009 at 1:00 pm
    uh.

    Wow...
    are people really that stupid these days?

    on a side note, trees are farmed.

    If you want more trees, waste more paper.

  9. Profile photo of router52000
    router52000 Male 18-29
    613 posts
    March 1, 2009 at 1:11 pm
    when you burn something such as gasoline the combustion process makes more water.
    why stop at coffee how about all the water it takes for one human being per day, the earth has so much water it falls from the sky.
  10. Profile photo of addler
    addler Male 13-17
    777 posts
    March 1, 2009 at 1:13 pm
    paper = trees are farmed

    water = theres a $#!% load more of it than they think there is

    im not changing the way i think untill it becomes really really necissary

  11. Profile photo of MikeyNiv
    MikeyNiv Male 18-29
    697 posts
    March 1, 2009 at 1:14 pm
    im guessing the water gone into making the lid and whatnot made millions of lids?
  12. Profile photo of Joolin
    Joolin Male 18-29
    1002 posts
    March 1, 2009 at 1:15 pm
    "water is reusable. this is pointless."

    You`re completely missing the point. Nobody with a functioning brain is saying that we`re going to run out of water; they`re saying that we`re going to run out of usable water. The more polluted water gets, the more energy it takes to filter it. Filtering water on a large enough scale and to get it to a drinkable level is very difficult, and not very cost effective with our current level of technology.

    That isn`t even bringing up the issue of keeping water clean enough to sustain life in the oceans and lakes, but I`m not going to go into it, as there`s no way it would fit within the 1000 character limit on IAB.

  13. Profile photo of _Perfection_
    _Perfection_ Male 18-29
    1788 posts
    March 1, 2009 at 1:19 pm
    That was cool.
  14. Profile photo of Joolin
    Joolin Male 18-29
    1002 posts
    March 1, 2009 at 1:19 pm
    "im not changing the way i think untill it becomes really really necissary"

    Once it gets to that point, it`ll be too late and you`ll be wearing a gas mask every time you go outside. Are you honestly saying that you`d prefer that to cutting back a little on your water use?

  15. Profile photo of marencolleen
    marencolleen Female 18-29
    531 posts
    March 1, 2009 at 1:22 pm
    well if they are going to use such scare tactics they might as well go all out and show how much water it takes to make the espresso machine work too, and how much hydroelectricity it takes to work the grinder and so on and so forth. Everything takes water if you want to be technical. maybe the damn hippies should stop showering... oh wait... too late...
  16. Profile photo of zucedamoose
    zucedamoose Male 13-17
    60 posts
    March 1, 2009 at 1:23 pm
    WHO CARES if we use water, its is impossible to get rid of water unless we send it into space, why does it matter if we use water it turns back into water retards
  17. Profile photo of joofro
    joofro Male 18-29
    548 posts
    March 1, 2009 at 1:24 pm
    addler, you`re dumb
  18. Profile photo of 1williamsg
    1williamsg Male 18-29
    326 posts
    March 1, 2009 at 1:25 pm
    i agree the earth has a lot of water but 98% is sea water that is useless for any manufactoring plant
    the other 2% which is fresh water which we could dirink 90% is in the poar icecaps (but for how long intill it become part of the salt water?)
    10% is ungerground and hard to reach (but still reachable at a cost which people don`t want to pay)
    all that`s left is in the streams and rivers and that is all being used for everything
    the factories use that water and people use that water so even if the earth has a lot of water on it only a small portion is available at anyone time to use for anything
    yes we are wasting water and we don`t really need to waste this water but as a race we do because every onr is selfish because that is what being human means but we shouldn`t be but we are stuck like it but we still need to change so we can continue living like we want but not destroying everything at the same time
    ok rant over
    (number may not be fully accurate but they are
  19. Profile photo of DannyDanko
    DannyDanko Male 13-17
    254 posts
    March 1, 2009 at 1:28 pm
    i had 2 cappuccinos this morning, as well as a double espresso yesterday, and a triple the day before.

    take that, environment.

  20. Profile photo of Abacab2112
    Abacab2112 Male 18-29
    433 posts
    March 1, 2009 at 1:31 pm
    It would be nice if they cited statistics and perhaps specified how to reduce water and energy consumption instead of merely leaving it at "we can". Also, at one point, they substituted "carbon" where it should have said "carbon dioxide". Each time someone does that, I want to punch them. If you are going to talk about junk science, at least make yourself SOUND like you know what you`re talking about.

    I feel my intelligence has been insulted by this video. Vague. Unscientific. Watered-down milk-toast for the general population.

  21. Profile photo of shinsvaka
    shinsvaka Male 18-29
    308 posts
    March 1, 2009 at 1:32 pm
    yes. but alot of that is recycled water. :D
  22. Profile photo of TGPZarquon
    TGPZarquon Male 30-39
    166 posts
    March 1, 2009 at 1:34 pm
    What about the PEOPLE! The people who invented lattes, who farmed the coffee, who work in the coffee shop, the driver who brought the deliveries to the coffee shop, the construction workers who built it - THESE WERE ALL PEOPLE WHO WERE MOSTLY WATER! Furthermore, they had parents and grandparents and great grandparents going back to when the fish grew legs and came out of the ocean - WHICH IS WATER! AAAAAAGHGGHGGHGHGH!

    Mother-fornicating-hippies, please go somewhere and die quietly, would you?

  23. Profile photo of basketkase
    basketkase Male 18-29
    1183 posts
    March 1, 2009 at 1:42 pm
    williamsg seawater certainly isnt useless.

    have you ever heard of desalinization

  24. Profile photo of ScottSerious
    ScottSerious Male 18-29
    5316 posts
    March 1, 2009 at 1:44 pm
    it takes 10000000000000000000000000000000000000300000000000000000002900000000000 gallons of water to run the internet for 1 hour. did you know that.
  25. Profile photo of Handsompod
    Handsompod Male 30-39
    1109 posts
    March 1, 2009 at 1:45 pm
    I for one really am concerned about my carbon foot print. Graphite shoes make a horrible mess of cream carpets. :0)
  26. Profile photo of Slaador
    Slaador Male 18-29
    23 posts
    March 1, 2009 at 1:46 pm
    To the people like 1williamsg:
    Ever stopped to think that water tends to evaporate while salt doesn`t? No matter how much water ends up in oceans, it evaporates in the sky, falls out on dry land in raindrops then emerges as rivers and springs.

    This is the water cycle which I was taught when I was, what, about 8 years old. It`s the sole reason there is still fresh water on Earth.

    The bottom line: don`t fall to that brainwashing.

  27. Profile photo of yofuzzy
    yofuzzy Male 13-17
    310 posts
    March 1, 2009 at 1:52 pm
    not pictured: all the water "used" in the making of that latte falling from the sky as rain again a week later.
  28. Profile photo of esopillar34
    esopillar34 Male 18-29
    471 posts
    March 1, 2009 at 1:54 pm
    Bottom line, you aren`t allowed to enjoy ANYTHING because it hurts the precious earth.

    CHANGE THE WAY YOU THINK AND STOP ENJOYING LIFE

  29. Profile photo of Vhreio
    Vhreio Male 30-39
    506 posts
    March 1, 2009 at 1:54 pm
    And there`s me thinking that water was a RENEWABLE INCREDIBLY ABUNDANT SOURCE OF WHICH EARTH IS MORE THAN 70% OF.
    Clearly I was wrong.
    It takes like 50,000 gallons to make a car, big deal.
  30. Profile photo of Handsompod
    Handsompod Male 30-39
    1109 posts
    March 1, 2009 at 1:55 pm
    Don`t forget 1Bn Gallons of the tears of hippies.
  31. Profile photo of great_blaise
    great_blaise Male 18-29
    108 posts
    March 1, 2009 at 1:56 pm
    Hmm... I had no idea that the Earth was running out of water. Oh, yeah, THAT`S IMPOSSIBLE!!!! IT`S CALLED THE WATER CYCLE!!! It`s not like after all the processing the water just disappears!
  32. Profile photo of Quackor
    Quackor Male 18-29
    2856 posts
    March 1, 2009 at 2:02 pm
    did you know in the making of this film 434,901 idiots believed it?
  33. Profile photo of verus
    verus Male 18-29
    36 posts
    March 1, 2009 at 2:03 pm
    I for one am doing my part, I vow to piss out a vast portion of the coffee I drink every morning
  34. Profile photo of tehbionic
    tehbionic Female 18-29
    313 posts
    March 1, 2009 at 2:06 pm
    I love the comments.
  35. Profile photo of tehbionic
    tehbionic Female 18-29
    313 posts
    March 1, 2009 at 2:10 pm
    You all made me laugh today. Thank you :D
  36. Profile photo of ElDavo
    ElDavo Male 18-29
    2149 posts
    March 1, 2009 at 2:10 pm
    I`ll go ahead and post a serious comment... notice this video doesn`t show how exactly that water is used. Think about water power for a second. They harness water to create energy, but the water suppply isn`t affected at all. The same can go for much of this water. Plus, the rest is recycled anyway.
  37. Profile photo of tannerb924
    tannerb924 Male 18-29
    488 posts
    March 1, 2009 at 2:15 pm
    2316 hits, 2300 of those people believe it. 16 people including me dont
  38. Profile photo of snoopdawgg
    snoopdawgg Male 18-29
    481 posts
    March 1, 2009 at 2:21 pm
    I see a bunch of roostery douchbaags in the comments

    1. the statement made in this video is highly debatable, so, unless you have seen the whole process of a cup of latte being made, you cant say for sure that it really is going to take exactly 200 litres to make one latte.
    2. propaganda

  39. Profile photo of primetimekin
    primetimekin Male 18-29
    7935 posts
    March 1, 2009 at 2:23 pm
    "I love the comments."

    IAB certainly has the best comments on the internet

  40. Profile photo of Pooptart19
    Pooptart19 Male 18-29
    2441 posts
    March 1, 2009 at 2:32 pm
    Environmental extremists will constantly be saying we`re ruining the planet. And you know what? SO BE IT. I`d rather create some garbage and live a good life than live in the woods, freezing my @$$ off just to save some trees, water, and... I dunno, some retarded animal.

    Don`t get me wrong. I love the planet, but the last thing we need are more environmentalists jacking off the Al Gore`s "Truth."

  41. Profile photo of White_Wolfos
    White_Wolfos Female 18-29
    1143 posts
    March 1, 2009 at 2:32 pm
    Anyone notice how much of that went to the cows?

    The solution seems simple now, doesn`t it?

    Kill all cows = Happy Earth.

    Yaaay scare tactics!

  42. Profile photo of theRam
    theRam Male 13-17
    166 posts
    March 1, 2009 at 2:47 pm
    it seems like they are saying that all the water that goes into making coffee for an entire day just goes into one latte. maybe if they made it proportional....
  43. Profile photo of Sabre200000
    Sabre200000 Male 18-29
    1039 posts
    March 1, 2009 at 2:57 pm
    What a stupid video.

    Earth`s water runs in a cycle. It`s not like oil, coal, etc. It`s not something we`re just going to "USE UP".

  44. Profile photo of CharlieA
    CharlieA Male 18-29
    502 posts
    March 1, 2009 at 3:00 pm
    No wonder I can`t afford to go to Starbucks.
  45. Profile photo of bigheadchuck
    bigheadchuck Male 30-39
    29 posts
    March 1, 2009 at 3:02 pm
    I feel like I pee 50 gallons when I have a latte.
  46. Profile photo of tornadofdoom
    tornadofdoom Male 13-17
    1081 posts
    March 1, 2009 at 3:04 pm
    I was guessing 2 tablespoons. I was apparently wrong.

    Actually this didn`t surprise me at all, really. I`ve basically accepted that by the time I`m 70, the world will be screwed. But I won`t be around to see the apocalyptic meltdown that follows it. So be it, convenience is more fun. Sorry, kids!

  47. Profile photo of kyzery999
    kyzery999 Male 18-29
    2 posts
    March 1, 2009 at 3:07 pm
    I`m going to go ahead and call fake on this. Seriously 50 litres? Since Water = Diet Success and Diet Success = Happiness it means that LATTE=HAPPINESS :-)
  48. Profile photo of twenty5
    twenty5 Male 18-29
    167 posts
    March 1, 2009 at 3:18 pm
    1) Okay, This is what I think. We drink it. Then we pee out the water.

    2)An example, the amount of water used to make the beans, will be able to produce thousands of hundreds of lattes. Same goes for the other ingredients.

    So really...unless the world only decides to buy ONE cup of latte, then it`d be a waste of water, but we are actually buying a LOT of lattes. Therefore, 500L of water for 1 coffee bean plant is distributed among thousands of hundreds of millions of kabajillions of people!

    NOTE: I may be wrong on this xD just my theory...

  49. Profile photo of twenty5
    twenty5 Male 18-29
    167 posts
    March 1, 2009 at 3:19 pm
    I am absolutely sorry about the double post but...Dinosaurs are HUMONGOUS am I correct on that? okay, They drink a lot of water, they pee it out and we drink it and we pee it out :D
  50. Profile photo of CharlieA
    CharlieA Male 18-29
    502 posts
    March 1, 2009 at 3:20 pm
    No wonder I can`t afford to go to Starbucks.
  51. Profile photo of roxidied
    roxidied Female 13-17
    322 posts
    March 1, 2009 at 3:28 pm
    Who knew it was possible to fall asleep with your eyes opened?!

    And I bet I can make a cup of latte using less than 50 gallons of water.

  52. Profile photo of frenchroast
    frenchroast Male 30-39
    446 posts
    March 1, 2009 at 3:28 pm
    They have another video showing how much water every North American human baby uses up. It`s something like Lake Michigan.

    No More Babies!

    (P.S. don`t Google that)

  53. Profile photo of TheSharpest
    TheSharpest Male 18-29
    1767 posts
    March 1, 2009 at 3:36 pm
    I like this. if PETA would`ve done this, they would`ve said: "STOP DRINKING COFFEE BLAAARGH!!!". WWF, however, proposes "Hey, we don`t want you to cut on your lifestyle, we wanna make you think. How can we do this more efficiently?".

    PS: what`s the big deal with saving water? I mean, it`s naturally restored, it`s never lost. We`ve been having the same amount of water for what, 2, 3 billion years? I don`t see that changing soon enough.

  54. Profile photo of CrakrJak
    CrakrJak Male 40-49
    17514 posts
    March 1, 2009 at 3:37 pm

    More irresponsible scare mongering. Sure water is consumed, But it`s also recycled endlessly. We are drinking the same water the dinosaurs did.

    We will never run out of it, Through normal use.

  55. Profile photo of Jasonbobdude
    Jasonbobdude Male 18-29
    1598 posts
    March 1, 2009 at 3:41 pm
    Change the way I think about everything...?

    I suppose it`s okay to kill people now.

  56. Profile photo of tornadofdoom
    tornadofdoom Male 13-17
    1081 posts
    March 1, 2009 at 3:46 pm
    Jason:

    You mean it`s not okay to kill people now.

    :P

  57. Profile photo of _Perfection_
    _Perfection_ Male 18-29
    1788 posts
    March 1, 2009 at 3:48 pm
    I think the point they`re trying to make is that we can be more efficient in everything we do.
  58. Profile photo of jelly1
    jelly1 Male 18-29
    2 posts
    March 1, 2009 at 3:49 pm
    i beleive this is a liberal statment but it is very true that we have ALOT OF JAVA but like everyone else said we just reuse water no matter what so just so yo know i am strictly a republican
  59. Profile photo of TalcumX
    TalcumX Male 50-59
    561 posts
    March 1, 2009 at 3:50 pm
    FWWF! I`m gonna have a latte in the morning and a panda burger for lunch.
  60. Profile photo of ghoulie11
    ghoulie11 Male 18-29
    359 posts
    March 1, 2009 at 3:50 pm
    I remember a time when someone would have said "The WWF is trying to save water" everyone would wonder why the wrestlers were wet before even starting the match
  61. Profile photo of Quackor
    Quackor Male 18-29
    2856 posts
    March 1, 2009 at 3:51 pm
    after watching this video i went for a latte and i saw a lot of arabs buying lattes, maybe its true!!!
  62. Profile photo of Lionhart2
    Lionhart2 Male 40-49
    8306 posts
    March 1, 2009 at 3:55 pm
    Wow, think how much water we would save if they used recycled water from flushed toilets instead! And it wouldn`t change the taste of the coffee one bit!

  63. Profile photo of auburnjunky
    auburnjunky Male 30-39
    10339 posts
    March 1, 2009 at 4:03 pm
    Wait a sec. Water is one of the only things on earth that cannot be destroyed. The water that is here now, has always been here, and will always be here in some form.

    Basically, they are raising our awareness on our use of water stressing the earth, when it doesn`t.

    Just some more green people trying to bring change through fear. "Don`t drink your latte because it will stress the world`s water supply."

    NOTHING CAN DO ANYTHING TO THE WORLD`S WATER SUPPLY!

  64. Profile photo of Raberboom
    Raberboom Male 18-29
    833 posts
    March 1, 2009 at 4:15 pm
    its just green people propaganda....
  65. Profile photo of benjbenj
    benjbenj Male 30-39
    916 posts
    March 1, 2009 at 4:17 pm
    "We can do more using less of all our natural resources." That`s not Al Gore, that`s good business.
  66. Profile photo of Noodlez
    Noodlez Male 13-17
    132 posts
    March 1, 2009 at 4:17 pm
    @White_Wolfos

    india wont like that

  67. Profile photo of Bigshorty
    Bigshorty Male 18-29
    79 posts
    March 1, 2009 at 4:17 pm
    " auburnjunky
    Male, 30-39, Southern US
    143 Posts Sunday, March 01, 2009 4:03:51 PM
    Wait a sec. Water is one of the only things on earth that cannot be destroyed. The water that is here now, has always been here, and will always be here in some form.

    Basically, they are raising our awareness on our use of water stressing the earth, when it doesn`t.

    Just some more green people trying to bring change through fear. "Don`t drink your latte because it will stress the world`s water supply."

    NOTHING CAN DO ANYTHING TO THE WORLD`S WATER SUPPLY!"

    Let`s look at the Law of Conservation of Mass. NOTHING can be created or destroyed. And due to that one little statement, I render your argument invalid.

  68. Profile photo of cleminem9919
    cleminem9919 Male 13-17
    383 posts
    March 1, 2009 at 4:21 pm
    "Wait a sec. Water is one of the only things on earth that cannot be destroyed. The water that is here now, has always been here, and will always be here in some form.
    Basically, they are raising our awareness on our use of water stressing the earth, when it doesn`t.

    Just some more green people trying to bring change through fear. "Don`t drink your latte because it will stress the world`s water supply."

    NOTHING CAN DO ANYTHING TO THE WORLD`S WATER SUPPLY!"
    its not the amount of water, but good water, or drinkable water. you can only drink about .1% of the water on earth. the rest is in oceans or contaminated in some way. and we use 50 gallons of clean water to make one latte, thus using more water in a day than can be cleaned by the earth and humans.

  69. Profile photo of Lionhart2
    Lionhart2 Male 40-49
    8306 posts
    March 1, 2009 at 4:21 pm
    > Bigshorty
    > Let`s look at the Law of Conservation of Mass. NOTHING can be created or destroyed. And due to that one little statement, I render your argument invalid

    Um, you render his argument invalid... by... agreeing with it and saying the same thing?? You are definitely a True IAB`er.

  70. Profile photo of superdud3
    superdud3 Male 18-29
    277 posts
    March 1, 2009 at 4:22 pm
    big shorty got that exatly right
  71. Profile photo of vscythian
    vscythian Male 18-29
    31 posts
    March 1, 2009 at 4:25 pm
    Even if one latte does take 200 liters of water to make, so what? The water in probobly every stage is either evaporated or diposed of or is drunk and then disposed of; in other words,it is eventualy reused in another form later on. I am not seeing what the problem is, is it wasteful, in a way, but what damage is the use of that much water?
  72. Profile photo of motownc
    motownc Male 30-39
    219 posts
    March 1, 2009 at 4:26 pm
    @ auburnjunky:
    Nothing can do anything to our water supply?

    That`s a touch misguided. Climate can do a lot to our water supply. Approx 7/10ths of the worlds population is dependant on glacier run-off in one way or another so melting of the glacial plains could cause massive issues.

    Also, try justifying wastage in drought affected regions.

    Finally, most waste water ends up, one way or another, in the sea. Desalination is not a cheap alternative to rational use of the limited freshwater supplies we have.

  73. Profile photo of 1williamsg
    1williamsg Male 18-29
    326 posts
    March 1, 2009 at 4:28 pm
    to those people from before
    all factories want is to make what they make for as little money as possible
    so do they choose to filter evaporate and all the rest of it to sea water
    or do they go for the cheaper choice of just going for water in rivers and lakes that are a lot easyer to purify with filtering and a few other things
    which do you think the business making the factory is going to choose

    and i am not a hippie
    i just think the world should be treated with some respect so everything can keep on living with out the human race making desisions for everything on the earth
    if that`s a stupid thing to think then i hate to think what other people think is sane

  74. Profile photo of aero
    aero Male 18-29
    886 posts
    March 1, 2009 at 4:29 pm
    I guessed 5 gallons. I was off by 0. WHAT?!?!?!!?!?!?!?!?
  75. Profile photo of jimbobsthebe
    jimbobsthebe Male 18-29
    639 posts
    March 1, 2009 at 4:38 pm
    I think this video is more to do with the energy it takes to pump and clean water. The more water we use the more water needs to be treated to satisfy the demand for it.

    Even though water itself is renewable, the fuels we use to power the process aren`t.

    I`m not trying to get hippie on everyone, I just wanted to clear up some of the obvious confusions people were having...

  76. Profile photo of 1williamsg
    1williamsg Male 18-29
    326 posts
    March 1, 2009 at 4:38 pm
    oh yeah Bigshorty the Law of Conservation of energy/mass states that the amount of energy is constant
    we dystroy mass to make a lot of energy in nuclear bombs so the earth is slightly lighter than it was before the bmb went off
    also the amount of water on the earth varies with chemical reactions it is never the exact same amount from one instant to the next
    it goes up and down and humans are afecting that balance with other chemical reactions that wouldn`t normally happen. even if the change is small at the moment it might get bigger and bigger as we come up with new things to try and do.

    and as other people have said the hotter the overall temperture the earth is the more water is in the atmosphere which means that there is less on the earth to use our selves

    so even if most of the water ends up back where it began some will not which adds up slowly but surely

  77. Profile photo of ConverseUK
    ConverseUK Male 18-29
    1270 posts
    March 1, 2009 at 4:40 pm
    "We are drinking the same water the dinosaurs did."

    Ewwwwwwwww you drink dinosaur piss???!! Ewwewwewwewwwwwwwww

  78. Profile photo of Winter_ICE_0
    Winter_ICE_0 Male 13-17
    976 posts
    March 1, 2009 at 4:42 pm
    I`m calling a little fudging of the numbers, but there was little to no explaination on why it was over 50 gallons.
  79. Profile photo of keith2
    keith2 Male 30-39
    2588 posts
    March 1, 2009 at 4:49 pm
    well looks like you guys have this one covered on all fronts.. i cannot add anything usefull to this conversation.
  80. Profile photo of router52000
    router52000 Male 18-29
    613 posts
    March 1, 2009 at 4:49 pm
    1williamsg the world will weigh the same after an atomic bomb goes off,all it is doing is transferring enegry.nothing gained nothing lost matter cant dissapear. all an atomic bomb really does is get REALLY HOT really fast this causes the bomb and molecules sround the bomb to rappidly expand causing a shockwave. like i said nothing gained nothing lost
  81. Profile photo of Bored2Run
    Bored2Run Female 18-29
    267 posts
    March 1, 2009 at 4:50 pm
    Well said jimbobsthebe.
  82. Profile photo of slugs
    slugs Male 30-39
    357 posts
    March 1, 2009 at 4:53 pm
    This is way off. We aren`t talking about cups, paper, lids, all the other stuff, we`re talking about the actual latte. If you want to break it down that way, think about how much water is used to make all the computers (every little bit and piece of it, and everything associated, all the people, places, and things involved) used to make and watch that video. This type of logic is called a fallacy. In other words, it`s BS.
  83. Profile photo of trashcan7
    trashcan7 Male 13-17
    564 posts
    March 1, 2009 at 4:57 pm
    Interesting...
    It`s not really coffee, itself, specifically, because compared to everything else we do, coffee is just a negligible factor in our usage of water. This video is just showing an example of how something we think is so little actually uses much more than it appears to, all the processes in the background.
  84. Profile photo of trashcan7
    trashcan7 Male 13-17
    564 posts
    March 1, 2009 at 4:58 pm
    And also, slugs, yes, computers do take a ton of energy to produce. So do cars and other stuff. However, if they made a video showing the water and energy usage in the production of a computer or car, it would not affect the audience as much because we already know that computers and cars are pretty expensive. It`s the little things like coffee which make a bigger impact.
  85. Profile photo of bdowner60
    bdowner60 Male 40-49
    593 posts
    March 1, 2009 at 5:00 pm
    Do you know how much energy , water & unknown resources it took for someone to put the latte water usage info. on the net. Let me estimate the same technique they used , by pulling numbers out of my arse.
  86. Profile photo of Glowy
    Glowy Male 18-29
    354 posts
    March 1, 2009 at 5:00 pm
    One cow, one sugar cane, and one coffee plant is raised for each latte.
  87. Profile photo of peterboner
    peterboner Male 18-29
    162 posts
    March 1, 2009 at 5:03 pm
    "One cow, one sugar cane, and one coffee plant is raised for each latte."

    To be fair, the cow can then be turned into yummy steaks and burgers.

  88. Profile photo of LoofahBoy
    LoofahBoy Male 18-29
    3301 posts
    March 1, 2009 at 5:04 pm
    So all those latte-chugging save-the-earth hippies are inadvertently destroying the environment?

    AWESOME!!

  89. Profile photo of Glowy
    Glowy Male 18-29
    354 posts
    March 1, 2009 at 5:05 pm
    And the rest of the sugar cane can be made into sugar for other stuff and the rest of the coffee plant`s beans can go into other coffees.
  90. Profile photo of mrpopenfresh
    mrpopenfresh Male 18-29
    1036 posts
    March 1, 2009 at 5:06 pm
    Also, Strbucks always keeps the water running.
  91. Profile photo of Glowy
    Glowy Male 18-29
    354 posts
    March 1, 2009 at 5:08 pm
    Most restaurants have water running constantly to defrost food. The health department requires it.
  92. Profile photo of dljudo92
    dljudo92 Male 18-29
    485 posts
    March 1, 2009 at 5:12 pm
    loofahboy, that is the worst, most inaccurate conclusion to make from this video. But hippies do piss me off
  93. Profile photo of yofuzzy
    yofuzzy Male 13-17
    310 posts
    March 1, 2009 at 5:15 pm
    router, unless some matter is accelerated to escape velocity, which would then change the mass of the earth, also if when splitting an atom a positron is created which then changes to energy upon colision with a electron, changing the mass of the earth
  94. Profile photo of yofuzzy
    yofuzzy Male 13-17
    310 posts
    March 1, 2009 at 5:18 pm
    e=mc^2
    i render your argument invalid.
  95. Profile photo of Paul1582
    Paul1582 Male 13-17
    670 posts
    March 1, 2009 at 5:19 pm
    I suddenly want a latte now.

    What?

  96. Profile photo of SamVimes
    SamVimes Male 30-39
    619 posts
    March 1, 2009 at 5:33 pm
    I didn`t know the WWF was into water conservation. I thought they were all about steroid-filled men hitting each other with folding chairs.
  97. Profile photo of router52000
    router52000 Male 18-29
    613 posts
    March 1, 2009 at 5:35 pm
    yofuzzy
    for every electron there is a positron it all balances out in the end...
    so what are you saying
  98. Profile photo of Johnshaw86
    Johnshaw86 Male 30-39
    22 posts
    March 1, 2009 at 6:03 pm
    Really, I didn`t know the "World Wrestling Federation" gave two craps about water. That DOES change the way I think about everything. And all this time, I thought Wrestlers were only thinking about their images. Imagine if you will "Hulk Hogan and Randy "Macho Man" Savage, teaming up to save the world from water over-use. NBC take note. That would actually be better than what it actually is. All water gets recycled in one way or another. Boil it and you`ve made steam, which is water vapor, and it`s pure. Where do you dumb-asses think it`s going? Everything breaks down to it`s basic parts eventually, We are made of water too. And when we die, we give that water back to the earth. LOSING WATER..... I doubt it. Funny though, never looked at it that way.
  99. Profile photo of CoffeeDiiva
    CoffeeDiiva Female 40-49
    1604 posts
    March 1, 2009 at 6:07 pm
    You are joking about thinking that was wrestling right? wwf is world wildlife federation.
    it is now WWE for wrestling.
    If you meant it as a joke.. sorry
  100. Profile photo of CoffeeDiiva
    CoffeeDiiva Female 40-49
    1604 posts
    March 1, 2009 at 6:13 pm
    LOL I meant world wildlife foundation not federation.. duh me
  101. Profile photo of aBISS
    aBISS Male 13-17
    506 posts
    March 1, 2009 at 6:26 pm
    WWF = World Wildlife Foundation

    Johnshaw86 = dumbass / ignorant hick

  102. Profile photo of minnie00
    minnie00 Female 13-17
    16 posts
    March 1, 2009 at 6:28 pm
    SamVimes: WWF is the world wildlife foundation...
  103. Profile photo of Lionhart2
    Lionhart2 Male 40-49
    8306 posts
    March 1, 2009 at 6:59 pm
    > yofuzzy
    > e=mc^2

    No, E=mc^2, not e. I suggest your knowledge of scientific formulae is invalid.

  104. Profile photo of Imjesus
    Imjesus Male 13-17
    122 posts
    March 1, 2009 at 7:10 pm
    You know, what`s so great about this commercial is that they don`t seem to be showcasing any particular purchase or anything, what was featured was the message. I only say website name once.
  105. Profile photo of harrydick
    harrydick Male 18-29
    332 posts
    March 1, 2009 at 7:23 pm
    aBISS = a gay with no sense of humor
  106. Profile photo of PC-Player
    PC-Player Male 18-29
    129 posts
    March 1, 2009 at 7:29 pm
    They forgot to mention that the milk in the latte takes up about as much water as the coffee. If they were to show the water required to make a kilogram of beef (16000liters), you`d think they want everyone to be vegetarian. But wait! To make one kg of wheat it takes 1350 liters of water... (source: http://www.waterfootprint.org/?page=file...
  107. Profile photo of mehh
    mehh Female 18-29
    528 posts
    March 1, 2009 at 7:51 pm
    They`re acting like when we use the water it disappears as if it is a finite resource. All the fresh water on earth is there from rainfall which is originally evaporated from the ocean. Unless you live in a drought stricken country or over-irrigation is causing the salt table to rise then this is not an important issue. I hate ads like this. They oversimplify things and cause people to be emotionally convinced rather than fully understanding an issue. We should concentrate more on recycling resources like paper and plastic
  108. Profile photo of krembill
    krembill Male 18-29
    1092 posts
    March 1, 2009 at 7:52 pm
    >No, E=mc^2, not e. I suggest your knowledge of scientific formulae is invalid.

    Science nazi!

  109. Profile photo of admisaok
    admisaok Male 18-29
    516 posts
    March 1, 2009 at 8:03 pm
    hi, my name`s adam. i work at a coffee shop. i love my job and i need the money... when you stop drinking coffee, people like me stop making it. so the next time you think about giving up coffee remember: baristas are people too

    *the more you know*

  110. Profile photo of je_scream
    je_scream Female 18-29
    761 posts
    March 1, 2009 at 8:51 pm
    I wonder how much water that took out my brain resulting in the mind numbing headache, these go green vids give me.
  111. Profile photo of SavageNation
    SavageNation Male 40-49
    186 posts
    March 1, 2009 at 9:14 pm
    Utter nonsense.
  112. Profile photo of TKD_Master
    TKD_Master Male 18-29
    4794 posts
    March 1, 2009 at 9:39 pm
    that vid is retarded, it is pysically impossible to waste any form of matter, law of conservation of mass and energy proves that. even if we dump all the freshwater into the ocean and get it salty and undrinkable, it`ll eventually evaporate, and then rain fresh water. its a cycle, and one cannot waste water.
  113. Profile photo of LazyMe484
    LazyMe484 Male 18-29
    10441 posts
    March 1, 2009 at 9:48 pm
    And where did the 200 liters go once they`ve been used to make your coffee? Hell?
  114. Profile photo of bonsushi
    bonsushi Male 18-29
    204 posts
    March 1, 2009 at 9:57 pm
    Unless I`m entirely wrong, water evaporates, condensates, and then it comes back to us?


    And last time I checked, when it evaporated, it like...only evaporated the water molecules so no other matter is taken with it, so it`s purified and all that?

    Wasn`t that supposed to be like scientific and stuff?


    Or are we somehow "wasting" water...?

  115. Profile photo of skypirate
    skypirate Male 18-29
    2404 posts
    March 1, 2009 at 10:18 pm
    nice try, but I`d like to see a little research on all those facts
  116. Profile photo of ChronicBored
    ChronicBored Male 18-29
    92 posts
    March 1, 2009 at 10:22 pm
    HAHAHAHHAHA this video is hilarious.

    "200 liters of water disappears from the face of the earth..."

    If that was true, we would have been screwed a long time ago.

    Glad IAB posters are smart enough to pick up on the non-sense in these commercials.

  117. Profile photo of Lionhart2
    Lionhart2 Male 40-49
    8306 posts
    March 1, 2009 at 10:35 pm
    Wow lots of experts on IAB today.

  118. Profile photo of kcpd2050
    kcpd2050 Male 40-49
    330 posts
    March 1, 2009 at 10:54 pm
    who gives a crap?
  119. Profile photo of Zombiemike
    Zombiemike Male 18-29
    552 posts
    March 1, 2009 at 11:10 pm
    water? like out of the toilet?
  120. Profile photo of dystopia04
    dystopia04 Female 18-29
    1082 posts
    March 1, 2009 at 11:28 pm
    i doubt this is true... love the pic lionheart
  121. Profile photo of Megido
    Megido Male 18-29
    439 posts
    March 2, 2009 at 12:27 am
    You know what? We should just dehydrate ourselves, i mean the human body is around 60% water. Save the planet, stop drinking!
  122. Profile photo of aznclueless
    aznclueless Male 18-29
    329 posts
    March 2, 2009 at 3:45 am
    blatantly trying to manipulate people with numbers that mean nothing. its market audience must be people with an IQ below 50.
  123. Profile photo of Poreka
    Poreka Female 13-17
    710 posts
    March 2, 2009 at 5:14 am
    I don`t like lattes anyway. They`re too milky.
  124. Profile photo of papaecho
    papaecho Male 18-29
    3 posts
    March 2, 2009 at 6:02 am
    So even if a cow drinks 100 gallons of water every day, it will produce enough milk to make more than one latte. It may take hundreds of gallons of water to make one latte, but it probably takes close to the exact same amount of water to make hundreds of lattes.
  125. Profile photo of riotDX
    riotDX Male 18-29
    600 posts
    March 2, 2009 at 6:10 am
    If you include all the water that the cow ever drank, then maybe it would be as much as they are saying, but you can only do that if the cow produced no more milk in its life than just enough for one latte
  126. Profile photo of FecesinVCR
    FecesinVCR Male 18-29
    241 posts
    March 2, 2009 at 6:32 am
    Right, and how much water does your average forest consume? Are we supposed to be afraid that we are going to run out of water? Idiots.
  127. Profile photo of pmarren
    pmarren Male 40-49
    4575 posts
    March 2, 2009 at 6:51 am
    The bigger question is "So what?".

    Do they think that the water just magically "dissapears" after use? Or is that just what they want US to think?

    I wonder if they think that the water used in ANY process somehow vanishes into outer-space or something.

    What a bunch of BullSchmidt.

  128. Profile photo of number43
    number43 Male 70 & Over
    759 posts
    March 2, 2009 at 9:46 am
    A Latte is Milk and Espresso (concentrated shots of coffee). It doesn`t use ANY water outright. 98% of all statistics are entirely made up.
  129. Profile photo of BoomBox
    BoomBox Male 13-17
    1232 posts
    March 2, 2009 at 10:22 am
    I really don`t believe it`s that big of a deal. Okay if you trace it all back a year, it might of taken 50 gallons of water, but I mean really? It doesn`t add up. And of course it`s not just throwing away 50 gallons of water, it all goes around.
  130. Profile photo of Boredx12
    Boredx12 Female 13-17
    1654 posts
    March 2, 2009 at 10:45 am
    urr, so what?
    Besides, I drink nothing but black coffee (mug of hot water + two teaspoons coffee), which cuts quite alot of water there.
    A bit of a fail.
  131. Profile photo of iluvfood
    iluvfood Male 13-17
    324 posts
    March 2, 2009 at 11:23 am
    technically the amount of water on earth now will stay the same, because nothing can be created or destroyed, i learned that in 8th grade science
    yay me
  132. Profile photo of grexbo
    grexbo Male 18-29
    4 posts
    March 2, 2009 at 11:26 am
    I think this movie makes its point. It is not about water, but it is saying change the way we do things, work effective. And yes actually water used per 1 latte state may be true, but in fact those amounts are used in other lattes too. E.g. plastic cup does use water in the process of making, even if it is not used directly, it is used to cool machinery, though most water is reusable there.
  133. Profile photo of grexbo
    grexbo Male 18-29
    4 posts
    March 2, 2009 at 11:27 am
    Also judging from the replies made to this movie, it really makes people think, one way or another.
  134. Profile photo of jar-head
    jar-head Male 13-17
    596 posts
    March 2, 2009 at 2:15 pm
    Redbull/NOS(orange)/32OZ Moster
  135. Profile photo of jde824
    jde824 Male 18-29
    238 posts
    March 2, 2009 at 2:18 pm

    Boredx12
    Female, 13-17, Europe
    1000 Posts Monday, March 2, 2009 10:45:42 AM
    "urr, so what?
    Besides, I drink nothing but black coffee (mug of hot water + two teaspoons coffee), which cuts quite alot of water there.
    A bit of a fail."

    There is a big difference between a starbucks latte and a cup of instant coffee.

  136. Profile photo of fknloser
    fknloser Male 30-39
    418 posts
    March 2, 2009 at 2:26 pm
    people who try to save water is the dumbest waste of time ever. Hello, the earth WILL NEVER RUN OUT OF WATER until our sun goes supernova in 5 million years. but go ahead and think you`re `saving the earth` in the most stupid way possible
  137. Profile photo of Mikeer
    Mikeer Male 18-29
    48 posts
    March 2, 2009 at 3:30 pm
    It`s not like we will ever run out of water.
    And I think that "milk" took half the estimated amount. Does that mean that drinking milk is bad now? LOL Besides, how are you going to save on milk? Cover up grass so that cows can`t eat it? Ridiculous.
    Sensationalist crap
  138. Profile photo of Zombiemike
    Zombiemike Male 18-29
    552 posts
    March 2, 2009 at 4:01 pm
    "people who try to save water is the dumbest waste of time ever. Hello, the earth WILL NEVER RUN OUT OF WATER until our sun goes supernova in 5 million years. but go ahead and think you`re `saving the earth` in the most stupid way possible"

    sure there`s a metric sh*t ton of water on the planet, but how much of it is drinkable without purification or sanitization? Not to mention getting it to certain places, plumbing and irrigation takes alot of time, money, and workers, and that`s what people are trying to preserve.

  139. Profile photo of jimbobsthebe
    jimbobsthebe Male 18-29
    639 posts
    March 2, 2009 at 5:00 pm
    Exactly Zombiemike, people here can`t see past the obvious. It costs money and fuel to produce sanitised water. If this video has done nothing else, it has shown the general ignorance of most people here.

    THIS VIDEO IS NOT SUGGESTING WATER DISAPPEARS! IT IS POINTING OUT HOW MUCH CLEAN WATER IS WASTED!

    Jesus, it really winds me up when people think they are above something because they don`t understand it.

  140. Profile photo of airsofter1
    airsofter1 Male 18-29
    1090 posts
    March 2, 2009 at 6:26 pm
    more coffe, less water= taste bad. and. ya u can clean a reuse water. this is bs. we rnt going to run out of water
  141. Profile photo of airsofter1
    airsofter1 Male 18-29
    1090 posts
    March 2, 2009 at 6:28 pm
    wwf= animals = save the planet bs= these people dont care about africa they dont even care about r unborn and we need to fix the goverments by force in africa not throw money at them.
  142. Profile photo of opiebreath
    opiebreath Female 18-29
    15774 posts
    March 2, 2009 at 7:00 pm
    I lol`d at the "but we won`t run out of water!" comments. We won`t run out of people too, doesn`t mean we should start snacking on them.
  143. Profile photo of USFEmoGirl
    USFEmoGirl Female 18-29
    1437 posts
    March 2, 2009 at 8:31 pm
    Question: How much boredom does it take to make me fall asleep sitting up?

    Answer: A 1 minute and 33 second video about how much water goes into a latte.

  144. Profile photo of Zombiemike
    Zombiemike Male 18-29
    552 posts
    March 2, 2009 at 9:36 pm
    "I lol`d at the "but we won`t run out of water!" comments. We won`t run out of people too, doesn`t mean we should start snacking on them."

    but... if we snack on people, that`s less lattes, and less lattes mean more water.... You`re definately onto something...

  145. Profile photo of makkaal
    makkaal Male 18-29
    123 posts
    March 3, 2009 at 12:41 pm
    "but... if we snack on people, that`s less lattes, and less lattes mean more water.... You`re definately onto something..."

    I like the way you think.

    This vid leaves me skeptical. For some reason, I can`t shake the feeling that they used numbers of the amount of water used for a whole coffee plant, a whole stack of cups and lids, the water that`s already in the milk.
    Hardly breaks down to 200 liters for ONE cup of coffee in my head.

    Good point though - we definitely are wasteful, but this video seems somewhat over the top.

    *stretches comfortably* I`m counting the years until we finally eradicate ourselves off this planet.

  146. Profile photo of JacobTrue13
    JacobTrue13 Male 18-29
    260 posts
    March 3, 2009 at 2:47 pm
    thats misleading. You can`t say its takes 200 litres of water to make a latte. OH BY THE WAY we`re including making the container and feeding the fcuking cow. Arseholes.
  147. Profile photo of PPPRULE
    PPPRULE Female 13-17
    227 posts
    March 24, 2009 at 4:01 pm
    in short: dont drink lattes
  148. Profile photo of cahalla
    cahalla Female 18-29
    961 posts
    April 16, 2009 at 6:43 pm
    thats a bit of an exageration. Lids/cups/ect are all recycled materials at most places, annd theyre made in bulk. im sure that a sleeve of cups, a sleeve of lids, etc all is 200 liters... but really, theres so many other things we should worry about other then breaking down that--- how about people DRIVING 1 block to pick up a newspaper instead of walking, people littering, people w/o solar panels... etc etc

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