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Date: 02/26/09 12:01 PM

103 Responses to Another Disturbing UK Road Safety Commercial

  1. Profile photo of littlepete50
    littlepete50 Male 18-29
    1359 posts
    February 26, 2009 at 11:39 am
    Link: Another Disturbing UK Road Safety Commercial - Richard, who is not wearing a seatbelt, is not killed by the initial impact or striking the windscreen.
  2. Profile photo of demonbunny
    demonbunny Male 13-17
    164 posts
    February 26, 2009 at 12:06 pm
    Ah us brits. We really are ****ed in the head.
  3. Profile photo of ghoulie11
    ghoulie11 Male 18-29
    359 posts
    February 26, 2009 at 12:06 pm
    Didn`t look so bad what a pansy
  4. Profile photo of lucehLOW
    lucehLOW Female 18-29
    357 posts
    February 26, 2009 at 12:14 pm
    oh i`ve seen this one

    i can`t watch it

    the lungs being punctured!! D=

    xlucyx

  5. Profile photo of a1butcher
    a1butcher Male 40-49
    4812 posts
    February 26, 2009 at 12:14 pm
    WOW...Pretty graphic ( CSI style) maybe if people would just learn not to plow into a head-on crash.....
  6. Profile photo of screwstonzbo
    screwstonzbo Male 18-29
    17 posts
    February 26, 2009 at 12:15 pm
    If he had 8 airbags like we do in the states he might not be so dead. I really hate the name Richard so this wasn`t so disturbing.
  7. Profile photo of Yellk
    Yellk Male 18-29
    44 posts
    February 26, 2009 at 12:15 pm
    drating ouch, i hate that advert, and yes demon us brits do take pride in our strange mentality lol.
  8. Profile photo of RandyTheFool
    RandyTheFool Male 18-29
    820 posts
    February 26, 2009 at 12:15 pm
    Ghoulie11, Exactly what I was thinking.

    Damn, just rub some dirt on it and walk it off. For Christ sake.

  9. Profile photo of wakeofshadow
    wakeofshadow Female 13-17
    175 posts
    February 26, 2009 at 12:15 pm
    ouchies
  10. Profile photo of papasmurfe
    papasmurfe Male 18-29
    323 posts
    February 26, 2009 at 12:16 pm
    he didnt want to die, well thats good to know
  11. Profile photo of Cataclism0
    Cataclism0 Male 18-29
    212 posts
    February 26, 2009 at 12:16 pm
    wow, that really...wasnt bad at all. more of a 10+ ad
  12. Profile photo of dang007
    dang007 Male 30-39
    596 posts
    February 26, 2009 at 12:17 pm
    HMMMMM. If the dissipation of the momentum that his internal organs had when he struck the air bag caused his rib to break and puncture his lung and his aorta to rupture, why wouldn`t the same energy dissipation as he is restrained by the seat belt cause the same damage?
  13. Profile photo of aero
    aero Male 18-29
    886 posts
    February 26, 2009 at 12:19 pm
    I don`t think I will ever understand people who don`t wear seatbelts...
  14. Profile photo of tannerb924
    tannerb924 Male 18-29
    488 posts
    February 26, 2009 at 12:20 pm
    the impact caused his ribs to stab his lungs. thats like saying. bullets dont kill people. big holes in your brain do
  15. Profile photo of lmaonaise
    lmaonaise Male 13-17
    773 posts
    February 26, 2009 at 12:24 pm
    this shouldnt really be 18+, these ads are all in the daytime and no one complains....
  16. Profile photo of matt1119
    matt1119 Male 18-29
    370 posts
    February 26, 2009 at 12:36 pm
    dang because it is due to the rate of deceleration...not momentum. seatbelts are designed to slow you down more gradually
  17. Profile photo of Pathfinders
    Pathfinders Male 13-17
    42 posts
    February 26, 2009 at 12:37 pm
    hey, someone put this link in the other car commericial the other day
  18. Profile photo of Harijuku
    Harijuku Female 18-29
    390 posts
    February 26, 2009 at 12:43 pm
    We always have the coolest ads.
  19. Profile photo of catsrule313
    catsrule313 Female 13-17
    393 posts
    February 26, 2009 at 12:46 pm
    windscreen? you mean windSHIELD?
  20. Profile photo of gibb0
    gibb0 Male 13-17
    192 posts
    February 26, 2009 at 12:48 pm
    No us brits mainly call it windscreen.
  21. Profile photo of hyeonkim0805
    hyeonkim0805 Male 18-29
    667 posts
    February 26, 2009 at 12:53 pm
    "Windscreen"? Thats retarded. WINDSHIELD~~
  22. Profile photo of NZ_Life
    NZ_Life Male 18-29
    30 posts
    February 26, 2009 at 12:55 pm
    Windscreen!
  23. Profile photo of Harijuku
    Harijuku Female 18-29
    390 posts
    February 26, 2009 at 12:56 pm
    Windscreen isnt retarded! Closed-minded much! Anyway the one of the ginger kid should be posted o: You know the `Im the boy you killed 6 years ago` one? Any brits know what im talking abouuut :]
  24. Profile photo of wombatmaster
    wombatmaster Male 18-29
    22 posts
    February 26, 2009 at 1:03 pm
    lolz, they actually just posted that yesterday. Good stuff,high on that shock value
  25. Profile photo of TJAW
    TJAW Male 13-17
    610 posts
    February 26, 2009 at 1:04 pm
    It`s not really that bad, more people complained about the chocolate Lynx guy :-P
  26. Profile photo of Kryptonite
    Kryptonite Male 18-29
    89 posts
    February 26, 2009 at 1:07 pm
    that was so cool. very interesting...poor Richard :(
  27. Profile photo of Harijuku
    Harijuku Female 18-29
    390 posts
    February 26, 2009 at 1:07 pm
    Ohhhh i see it :] I couldnt find it immediately cos it didnt see `ginger` :/ no idea why i was looking for that.

    And I love the Lynx man o: or `axe` man or whatever americans call it. I like the song for the ad more on the british one though x

  28. Profile photo of m00shy
    m00shy Female 18-29
    393 posts
    February 26, 2009 at 1:11 pm
    lol I love how this is labelled 18+ on here when it`s on for all to see at any time of the day in the UK. We are badass here in Britland. Either that or slightly wrong in the head.

    But yes, it`s never fun when your ribs crush your internal organs. Bad times.

  29. Profile photo of pigmonkey123
    pigmonkey123 Male 18-29
    42 posts
    February 26, 2009 at 1:13 pm
    richard was a drating dick anyway, i hate that guy
  30. Profile photo of BunnyNaku
    BunnyNaku Female 18-29
    5224 posts
    February 26, 2009 at 1:14 pm
    :X
  31. Profile photo of s0rd3dvis1on
    s0rd3dvis1on Male 18-29
    2389 posts
    February 26, 2009 at 1:16 pm
    its true chocolate lynx guy could have scared people off heroin if shown to them but this was still pretty violent
  32. Profile photo of keith2
    keith2 Male 18-29
    2587 posts
    February 26, 2009 at 1:17 pm
    why are we so concerened about people`s safety who don`t want to wear their seatbelts? i say let them choose. let them die.
  33. Profile photo of heartx3jess
    heartx3jess Female 18-29
    1578 posts
    February 26, 2009 at 1:21 pm
    I was eating ice cream when i watched this. its now in the trash. thanks iab.
  34. Profile photo of Mo73
    Mo73 Male 30-39
    322 posts
    February 26, 2009 at 1:25 pm
    WOw...Ok OK I get it.
  35. Profile photo of luda16
    luda16 Male 18-29
    206 posts
    February 26, 2009 at 1:32 pm
    heartx3jess.. why the hell would you waste good ice cream? then blame it on iab.. sad. i would`ve eatin it..
  36. Profile photo of Squab27
    Squab27 Male 13-17
    132 posts
    February 26, 2009 at 1:33 pm
    vid broken?
  37. Profile photo of RandyTheFool
    RandyTheFool Male 18-29
    820 posts
    February 26, 2009 at 1:40 pm
    luda16: "heartx3jess.. why the hell would you waste good ice cream? then blame it on iab.. sad. i would`ve eatin it.."

    I would`ve mailed it to Africa. kids are starving over there and such, you know?

  38. Profile photo of dang007
    dang007 Male 30-39
    596 posts
    February 26, 2009 at 1:49 pm
    >>>dang because it is due to the rate of deceleration...not momentum. seatbelts are designed to slow you down more gradually<<<

    As are airbags. But I see your point.

  39. Profile photo of Nidonemo
    Nidonemo Male 18-29
    9311 posts
    February 26, 2009 at 1:49 pm
    o_o;

    I always wear my seat belt, but now I`m gonna be dictatorial to my bf if he doesn`t buckle up...

  40. Profile photo of Yellk
    Yellk Male 18-29
    44 posts
    February 26, 2009 at 2:06 pm
    harijuke yea i know the one, not as bad as the one with the mum driving and her son behind without a seat belt... ouch much/ havent seen in a while though.
  41. Profile photo of slayer50515
    slayer50515 Male 18-29
    988 posts
    February 26, 2009 at 2:07 pm
    "o_o;
    I always wear my seat belt, but now I`m gonna be dictatorial to my bf if he doesn`t buckle up... "
    good.
  42. Profile photo of JimboH
    JimboH Male 30-39
    603 posts
    February 26, 2009 at 2:15 pm
    Mmmmm... ribs.

    (That`s the first time I`ve ever done that, btw. I consider it a success.)

  43. Profile photo of x-Kerz-x
    x-Kerz-x Female 13-17
    12 posts
    February 26, 2009 at 2:22 pm
    I agree Liamthebof, i can barely watch the tv when that ad comes on. Its disturbing...
  44. Profile photo of steve41high
    steve41high Male 18-29
    1153 posts
    February 26, 2009 at 2:28 pm
    you cant deny these arent powerful
  45. Profile photo of grahamm
    grahamm Male 18-29
    249 posts
    February 26, 2009 at 2:50 pm
    god i havent seen that one on tv yet, see the one where the dead kids like stalking him quite regualarly. theres an old one thats along the same lines too showing slow-mo of a lil girl getting all mangled, ill try and find and post it.
  46. Profile photo of DarkFerret
    DarkFerret Male 18-29
    2750 posts
    February 26, 2009 at 2:59 pm
    im glad that i always wear my seatbelt...that looks like it would hurt
  47. Profile photo of hwkiller
    hwkiller Male 18-29
    490 posts
    February 26, 2009 at 3:02 pm
    Is it weird that it doesn`t really bother me at all?

    The one with the boyfriend/girlfriend hits me a bit though.

  48. Profile photo of Bored2Run
    Bored2Run Female 18-29
    267 posts
    February 26, 2009 at 3:18 pm
    Steve41high, I agree. Very powerful.
  49. Profile photo of repost
    repost Male 13-17
    190 posts
    February 26, 2009 at 3:23 pm
    mm kinda used to that one
    the one with the little boy thats dead following the guy around is better to be honest
  50. Profile photo of dragonshadoz
    dragonshadoz Female 18-29
    4033 posts
    February 26, 2009 at 3:24 pm
    Intense.
    And so that`s how lungs are punctured. Never really thought about how that happened.
  51. Profile photo of xtremegamer
    xtremegamer Male 13-17
    97 posts
    February 26, 2009 at 3:26 pm
    poor richard... wear your seatbelts folks!
  52. Profile photo of Fwoggie2
    Fwoggie2 Male 30-39
    1803 posts
    February 26, 2009 at 3:35 pm
    Boring... I`m sick of these shock style adverts. They`re all the same. Best one (ie most powerful) was the interviews from real parents who have really lost their children to real drink drivers that was run about 3 or 4 years ago at xmas time.
  53. Profile photo of sewermonkey
    sewermonkey Male 30-39
    281 posts
    February 26, 2009 at 4:02 pm
    Lucky Brits have the best ads. Not to mention Doctor Who comes out a year ahead there.
  54. Profile photo of moefreak
    moefreak Female 18-29
    1963 posts
    February 26, 2009 at 4:03 pm
    I think these are super effective. And I have to say... people purposely don`t wear seatbelts... kinda deserve it. If there`s this thing that you can do that takes practically no time and effort, and it could save your life... why wouldn`t you do it? I have that same attitude to jaywalking. I don`t want to make my family suffer by getting myself killed over some stupid mistake.
  55. Profile photo of Mondo48
    Mondo48 Male 18-29
    138 posts
    February 26, 2009 at 4:28 pm
    oh so wearing a seatbelt, which doesnt give at all, will safely stop your organs (instantly)while an air bag will act as a cushion, making the stop less abrupt

    riiiiiiight.....

  56. Profile photo of mal_BB
    mal_BB Male 18-29
    1231 posts
    February 26, 2009 at 5:15 pm
    `Not to mention Doctor Who comes out a year ahead there`
    Can you not download it on bbc iplayer from the states?
  57. Profile photo of yoimmylene
    yoimmylene Female 13-17
    2066 posts
    February 26, 2009 at 5:44 pm
    *grimaces and touches ribcage*
  58. Profile photo of sewermonkey
    sewermonkey Male 30-39
    281 posts
    February 26, 2009 at 5:44 pm
    I tried to watch it on bbc online and it would not let me
  59. Profile photo of almightybob1
    almightybob1 Male 18-29
    4290 posts
    February 26, 2009 at 5:55 pm
    No mal, you can only watch iPlayer from within the UK.
  60. Profile photo of Musuko42
    Musuko42 Male 18-29
    2850 posts
    February 26, 2009 at 5:56 pm
    "oh so wearing a seatbelt, which doesnt give at all, will safely stop your organs (instantly)while an air bag will act as a cushion, making the stop less abrupt"

    You don`t understant the concept of seatbelts at all, do you? They`re designed to stop you hitting hard, unforgiving bits of the car (dashboard, steering wheel, windscreen), or getting thrown out of it. The seatbelt across your body distributes the force of the impact.

    Notice how his head hit the windscreen and not his nice soft airbag? Airbags are USELESS without belts, as you just fly right over the top of them (as seen here).

    Mondo, I sincerely hope you`re not one of those misinformed people who don`t wear their belt.

    But who am I to talk? I ride a motorcycle. No belts on those.

  61. Profile photo of Musuko42
    Musuko42 Male 18-29
    2850 posts
    February 26, 2009 at 6:01 pm
    By the way, here`s another one.

    http://www.youtube.com/watch?v=g-9JR2P4w...

    "Like most victims, Julie knew her killer. It was her son, who wasn`t wearing his seatbelt. After crushing her to death...he sat back down."

  62. Profile photo of wake_n_bake
    wake_n_bake Male 18-29
    663 posts
    February 26, 2009 at 6:17 pm
    That seems pretty unpleasant.
  63. Profile photo of opiebreath
    opiebreath Female 18-29
    15782 posts
    February 26, 2009 at 6:18 pm
    Ah of course, the person who thinks seat belts are doing more damage than harm has to poke their head out of the bushes...
  64. Profile photo of mcmonkeyman
    mcmonkeyman Male 13-17
    243 posts
    February 26, 2009 at 6:44 pm
    dope, im so gunna die exactly like my boy rich
  65. Profile photo of boredtthemax
    boredtthemax Male 18-29
    81 posts
    February 26, 2009 at 6:44 pm
    "Richard Didn`t want tuh die"
  66. Profile photo of Pieface90
    Pieface90 Female 13-17
    118 posts
    February 26, 2009 at 7:01 pm
    god, that`d oughta hurt
  67. Profile photo of ReesesPieces
    ReesesPieces Female 18-29
    1692 posts
    February 26, 2009 at 7:18 pm
    wow, that was ... something. I watched that part like 3 times. crazy.
  68. Profile photo of gcamaro32
    gcamaro32 Male 70 & Over
    242 posts
    February 26, 2009 at 7:31 pm
    haha...he died.
  69. Profile photo of PinkAndGreen
    PinkAndGreen Female 13-17
    918 posts
    February 26, 2009 at 8:07 pm
    Oh my God!

    Ohmygodohmygodohmygod.

    I am going to make my dad watch this video. He never wears a seatbelt.

  70. Profile photo of ericdee
    ericdee Male 18-29
    183 posts
    February 26, 2009 at 8:49 pm
    ......AAAAAAHHHHHHHHHH. ):
  71. Profile photo of Negative_One
    Negative_One Male 30-39
    2584 posts
    February 26, 2009 at 10:10 pm
    HeHe...Brits.
  72. Profile photo of Mah_Boi
    Mah_Boi Male 18-29
    606 posts
    February 26, 2009 at 10:21 pm
    /me clutches ribcage.
  73. Profile photo of digganob
    digganob Male 30-39
    135 posts
    February 27, 2009 at 12:45 am
    I think what really killed him was his brain functions stopping, due to lack of oxygen.
  74. Profile photo of Musuko42
    Musuko42 Male 18-29
    2850 posts
    February 27, 2009 at 1:36 am
    @PinkAndGreen

    Tell us if your dad starts wearing his seatbelt. If he does, then the video was worth making.

  75. Profile photo of Tacos4Brkfst
    Tacos4Brkfst Male 18-29
    620 posts
    February 27, 2009 at 4:07 am
    "I think what really killed him was his brain functions stopping, due to lack of oxygen."

    Winner

  76. Profile photo of lesmith11
    lesmith11 Female 18-29
    203 posts
    February 27, 2009 at 6:59 am
    This is the best one...nice and simple...

    None of those imaginary children crap they usually go for...

    I don`t care about children, i care about ME!

  77. Profile photo of Mantolwen
    Mantolwen Female 18-29
    387 posts
    February 27, 2009 at 7:57 am
    Ugh. Never seen that one before. This is the post 9pm version, though, so kids wouldn`t see it.
  78. Profile photo of Boredx12
    Boredx12 Female 13-17
    1655 posts
    February 27, 2009 at 8:55 am
    I`ve seen this one quite often, and not always after 9pm.
    Besides, how many kids these days watch TV after 9?
  79. Profile photo of BBQ
    BBQ Male 18-29
    467 posts
    February 27, 2009 at 11:01 am
    Hah! You`ll never BELIVE how long i`ve been wondering what killed this dude! Now I finally know!
    Thank you road-safety infomercial!
  80. Profile photo of Marcko98
    Marcko98 Male 18-29
    301 posts
    February 27, 2009 at 11:09 am
    IF ANYTHING CHILDREN NEED TO See this!! Years of seeing how painful a crash looks will prevent more crashes.
  81. Profile photo of DeadlyLegion
    DeadlyLegion Male 18-29
    452 posts
    February 27, 2009 at 11:23 am
    that was übercool!
  82. Profile photo of CaaBaaRaa
    CaaBaaRaa Female 13-17
    180 posts
    February 27, 2009 at 2:56 pm
    The one before 9pm is also creepy, just without the cgi.
  83. Profile photo of sup_weenie
    sup_weenie Female 18-29
    335 posts
    February 27, 2009 at 4:05 pm
    that was intense.
  84. Profile photo of HorsesRule
    HorsesRule Female 13-17
    368 posts
    February 27, 2009 at 4:58 pm
    uugh

    i hate these

  85. Profile photo of Justbeodd
    Justbeodd Female 13-17
    250 posts
    February 27, 2009 at 5:10 pm
    Wow. Marcko98 is right.
  86. Profile photo of Aligirl964
    Aligirl964 Female 13-17
    115 posts
    February 27, 2009 at 6:07 pm
    they really need to make these videos less gory, i know they want to scare kids straight but if i saw this when i was 5 i would have nightmares for weeks
  87. Profile photo of PacoP42
    PacoP42 Male 13-17
    1064 posts
    February 27, 2009 at 6:28 pm
    this commercial, really isn`t all too gory or scary. i think it does a helluva lot better job at getting the message through compared to those canadian commercials.
  88. Profile photo of LandoGriffin
    LandoGriffin Male 30-39
    3844 posts
    February 27, 2009 at 8:14 pm
    I kept expecting the end of the commercial to say "Don`t be a Dick. Wear a seatbelt"
  89. Profile photo of Alkerath
    Alkerath Female 18-29
    143 posts
    February 27, 2009 at 9:45 pm
    I agree with Marcko98, I wouldn`t say that it was too gory to be shown to kids.

    If the ads were too soft, then kids wouldn`t take them as seriously, if the`re just toned down and made to be sweet, the message it puts across isn`t going to instantly be `Not wearing a seatbelt is bad`

    Something like this though, would stick in your head.

  90. Profile photo of lucid_wizard
    lucid_wizard Male 18-29
    308 posts
    February 28, 2009 at 2:34 am
    Jesus christ!! Wow...

    but for some reason I..kinda wanna live in the u.k. now.

  91. Profile photo of Sarea
    Sarea Female 18-29
    5 posts
    February 28, 2009 at 4:57 am
    this video works because it`s a schock tactic. I`ve heard stories of kids who run across the street without looking being shown scenes of accidents when someone has been hit by a car to stop them from doing it, and it works. Surely it`s better to have nightmares for a few weeks than to lose the rest of your life because of a stupid mistake
  92. Profile photo of ZenGen
    ZenGen Male 18-29
    16 posts
    February 28, 2009 at 6:34 am
    How is this disturbing?

    I literally had a 2 hour standoff with a friend the other day. She refused to buckle up, and I refused to drive, we were headed to a movie.

    She is my brothers girlfriend, and even he was pleading with her to buckle up but she refused. She thinks "seatbelts don`t do anything but make the car ride uncomfortable."

    Needless to say, we missed the movie. Maybe if she had grown up on ads like this she wouldn`t be such an idiot.

  93. Profile photo of trueninja
    trueninja Male 13-17
    118 posts
    February 28, 2009 at 6:39 am
    there are loads more adverts like this in the uk, noting new. (im suprised there aren`t any in america)
  94. Profile photo of trueninja
    trueninja Male 13-17
    118 posts
    February 28, 2009 at 6:42 am
    "i wound of had nightmares for weeks"
    Exactly.
    better a little scared that dead or payalysed for the mest of your life imo.
  95. Profile photo of trueninja
    trueninja Male 13-17
    118 posts
    February 28, 2009 at 6:44 am
    sorry for the triple post, but there is another version, without the blood oe ribs showing or anything, and it is shown before nine, for the kids.
  96. Profile photo of JacobTrue13
    JacobTrue13 Male 18-29
    260 posts
    February 28, 2009 at 8:46 am
    there`s also the little girl with the messed up wrist. that one makes me piss (laughing).
  97. Profile photo of imx36degrees
    imx36degrees Female 18-29
    62 posts
    February 28, 2009 at 11:40 am
    Definitely needs to be shown in America. As I`ve said before on other videos like this, I was never told about things like this involved in car accidents. All these kids think that the chances of them hitting the windshield or dying on impact are slim, so they`ll live. They dont consider the other things that happen during accidents.
  98. Profile photo of yepimbored
    yepimbored Male 30-39
    131 posts
    February 28, 2009 at 1:26 pm
    F=ma...They need to rethink their propaganda on this one. His organs would still be moving even with a seat belt. Having his body halted more abruptly with a seat belt seems as if it would jar the organs more than by hitting a relatively softer air bag which would reduce his body`s forward momentum a little slower. In their scenario, the outcome would be the same. There would still be rapid deceleration of the body while the lungs and heart still move forward. It doesn`t matter what stops you- a dash board or a seat belt if your argument is that organs still moving forward and rupturing the rib cage cause the damage. Just as in the US, seat belt propaganda seems to serve the government`s piggy bank (in the form of fines) more than it does saving people from injury or death.
  99. Profile photo of Freyr108
    Freyr108 Male 18-29
    203 posts
    February 28, 2009 at 4:49 pm
    actually the seatbelt does help. The seat belt doesn`t stop you completely at first, it gives a little and even when it locks, the material is designed to stretch a little. This along with the air bag and the car crumple zones etc. increases the amount of time it takes for the person to slow down, thereby reducing the force on the person:
    (as you have stated) F= ma
    a= (v-u)/t

    Therefore:
    F= m

    So the force on the body is less (and so organs would probably not be damaged so much)

  100. Profile photo of MorgueDoll
    MorgueDoll Female 18-29
    84 posts
    March 1, 2009 at 4:22 pm
    that is mortifying.
  101. Profile photo of malikymoo
    malikymoo Female 18-29
    2029 posts
    March 3, 2009 at 1:05 am
    gets the point across well i think :)
  102. Profile photo of Uncertainty
    Uncertainty Female 18-29
    196 posts
    March 3, 2009 at 6:02 pm
    ....I will forever wear my seatbelt, scary british narrator lady. I promise.
  103. Profile photo of Dark_Soloist
    Dark_Soloist Male 13-17
    55 posts
    March 16, 2009 at 11:21 pm
    Bad Richard.

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