Another Disturbing UK Road Safety Commercial

Submitted by: littlepete50 8 years ago in

Richard, who is not wearing a seatbelt, is not killed by the initial impact or striking the windscreen.
There are 103 comments:
Male 55
Bad Richard.
0
Reply
Female 196
....I will forever wear my seatbelt, scary british narrator lady. I promise.
0
Reply
Female 2,026
gets the point across well i think :)
0
Reply
Female 84
that is mortifying.
0
Reply
Male 203
actually the seatbelt does help. The seat belt doesn`t stop you completely at first, it gives a little and even when it locks, the material is designed to stretch a little. This along with the air bag and the car crumple zones etc. increases the amount of time it takes for the person to slow down, thereby reducing the force on the person:
(as you have stated) F= ma
a= (v-u)/t

Therefore:
F= m[(v-u)/t]

So the force on the body is less (and so organs would probably not be damaged so much)

0
Reply
Male 131
F=ma...They need to rethink their propaganda on this one. His organs would still be moving even with a seat belt. Having his body halted more abruptly with a seat belt seems as if it would jar the organs more than by hitting a relatively softer air bag which would reduce his body`s forward momentum a little slower. In their scenario, the outcome would be the same. There would still be rapid deceleration of the body while the lungs and heart still move forward. It doesn`t matter what stops you- a dash board or a seat belt if your argument is that organs still moving forward and rupturing the rib cage cause the damage. Just as in the US, seat belt propaganda seems to serve the government`s piggy bank (in the form of fines) more than it does saving people from injury or death.
0
Reply
Female 62
Definitely needs to be shown in America. As I`ve said before on other videos like this, I was never told about things like this involved in car accidents. All these kids think that the chances of them hitting the windshield or dying on impact are slim, so they`ll live. They dont consider the other things that happen during accidents.
0
Reply
Male 260
there`s also the little girl with the messed up wrist. that one makes me piss (laughing).
0
Reply
Male 118
sorry for the triple post, but there is another version, without the blood oe ribs showing or anything, and it is shown before nine, for the kids.
0
Reply
Male 118
"i wound of had nightmares for weeks"
Exactly.
better a little scared that dead or payalysed for the mest of your life imo.
0
Reply
Male 118
there are loads more adverts like this in the uk, noting new. (im suprised there aren`t any in america)
0
Reply
Male 16
How is this disturbing?

I literally had a 2 hour standoff with a friend the other day. She refused to buckle up, and I refused to drive, we were headed to a movie.

She is my brothers girlfriend, and even he was pleading with her to buckle up but she refused. She thinks "seatbelts don`t do anything but make the car ride uncomfortable."

Needless to say, we missed the movie. Maybe if she had grown up on ads like this she wouldn`t be such an idiot.

0
Reply
Female 5
this video works because it`s a schock tactic. I`ve heard stories of kids who run across the street without looking being shown scenes of accidents when someone has been hit by a car to stop them from doing it, and it works. Surely it`s better to have nightmares for a few weeks than to lose the rest of your life because of a stupid mistake
0
Reply
Male 308
Jesus christ!! Wow...

but for some reason I..kinda wanna live in the u.k. now.

0
Reply
Female 143
I agree with Marcko98, I wouldn`t say that it was too gory to be shown to kids.

If the ads were too soft, then kids wouldn`t take them as seriously, if the`re just toned down and made to be sweet, the message it puts across isn`t going to instantly be `Not wearing a seatbelt is bad`

Something like this though, would stick in your head.

0
Reply
Male 3,842
I kept expecting the end of the commercial to say "Don`t be a Dick. Wear a seatbelt"
0
Reply
Male 1,064
this commercial, really isn`t all too gory or scary. i think it does a helluva lot better job at getting the message through compared to those canadian commercials.
0
Reply
Female 115
they really need to make these videos less gory, i know they want to scare kids straight but if i saw this when i was 5 i would have nightmares for weeks
0
Reply
Female 250
Wow. Marcko98 is right.
0
Reply
Female 368
uugh

i hate these

0
Reply
Female 335
that was intense.
0
Reply
Female 180
The one before 9pm is also creepy, just without the cgi.
0
Reply
Male 452
that was übercool!
0
Reply
Male 301
IF ANYTHING CHILDREN NEED TO See this!! Years of seeing how painful a crash looks will prevent more crashes.
0
Reply
Male 467
Hah! You`ll never BELIVE how long i`ve been wondering what killed this dude! Now I finally know!
Thank you road-safety infomercial!
0
Reply
Female 1,653
I`ve seen this one quite often, and not always after 9pm.
Besides, how many kids these days watch TV after 9?
0
Reply
Female 387
Ugh. Never seen that one before. This is the post 9pm version, though, so kids wouldn`t see it.
0
Reply
Female 203
This is the best one...nice and simple...

None of those imaginary children crap they usually go for...

I don`t care about children, i care about ME!

0
Reply
Male 620
"I think what really killed him was his brain functions stopping, due to lack of oxygen."

Winner

0
Reply
Male 2,850
@PinkAndGreen

Tell us if your dad starts wearing his seatbelt. If he does, then the video was worth making.

0
Reply
Male 135
I think what really killed him was his brain functions stopping, due to lack of oxygen.
0
Reply
Male 606
/me clutches ribcage.
0
Reply
Male 2,582
HeHe...Brits.
0
Reply
Male 182
......AAAAAAHHHHHHHHHH. ):
0
Reply
Female 917
Oh my God!

Ohmygodohmygodohmygod.

I am going to make my dad watch this video. He never wears a seatbelt.

0
Reply
Male 242
haha...he died.
0
Reply
Female 1,690
wow, that was ... something. I watched that part like 3 times. crazy.
0
Reply
Female 118
god, that`d oughta hurt
0
Reply
Male 81
"Richard Didn`t want tuh die"
0
Reply
Male 243
dope, im so gunna die exactly like my boy rich
0
Reply
Female 15,763
Ah of course, the person who thinks seat belts are doing more damage than harm has to poke their head out of the bushes...
0
Reply
Male 663
That seems pretty unpleasant.
0
Reply
Male 2,850
By the way, here`s another one.

http://www.youtube.com/watch?v=g-9JR2P4w...

"Like most victims, Julie knew her killer. It was her son, who wasn`t wearing his seatbelt. After crushing her to death...he sat back down."

0
Reply
Male 2,850
"oh so wearing a seatbelt, which doesnt give at all, will safely stop your organs (instantly)while an air bag will act as a cushion, making the stop less abrupt"

You don`t understant the concept of seatbelts at all, do you? They`re designed to stop you hitting hard, unforgiving bits of the car (dashboard, steering wheel, windscreen), or getting thrown out of it. The seatbelt across your body distributes the force of the impact.

Notice how his head hit the windscreen and not his nice soft airbag? Airbags are USELESS without belts, as you just fly right over the top of them (as seen here).

Mondo, I sincerely hope you`re not one of those misinformed people who don`t wear their belt.

But who am I to talk? I ride a motorcycle. No belts on those.

0
Reply
Male 4,290
No mal, you can only watch iPlayer from within the UK.
0
Reply
Male 281
I tried to watch it on bbc online and it would not let me
0
Reply
Female 2,064
*grimaces and touches ribcage*
0
Reply
Male 1,231
`Not to mention Doctor Who comes out a year ahead there`
Can you not download it on bbc iplayer from the states?
0
Reply
Male 138
oh so wearing a seatbelt, which doesnt give at all, will safely stop your organs (instantly)while an air bag will act as a cushion, making the stop less abrupt

riiiiiiight.....

0
Reply
Female 1,963
I think these are super effective. And I have to say... people purposely don`t wear seatbelts... kinda deserve it. If there`s this thing that you can do that takes practically no time and effort, and it could save your life... why wouldn`t you do it? I have that same attitude to jaywalking. I don`t want to make my family suffer by getting myself killed over some stupid mistake.
0
Reply
Male 281
Lucky Brits have the best ads. Not to mention Doctor Who comes out a year ahead there.
0
Reply
Male 1,803
Boring... I`m sick of these shock style adverts. They`re all the same. Best one (ie most powerful) was the interviews from real parents who have really lost their children to real drink drivers that was run about 3 or 4 years ago at xmas time.
0
Reply
Male 97
poor richard... wear your seatbelts folks!
0
Reply
Female 4,028
Intense.
And so that`s how lungs are punctured. Never really thought about how that happened.
0
Reply
Male 190
mm kinda used to that one
the one with the little boy thats dead following the guy around is better to be honest
0
Reply
Female 267
Steve41high, I agree. Very powerful.
0
Reply
Male 490
Is it weird that it doesn`t really bother me at all?

The one with the boyfriend/girlfriend hits me a bit though.

0
Reply
Male 2,748
im glad that i always wear my seatbelt...that looks like it would hurt
0
Reply
Male 249
god i havent seen that one on tv yet, see the one where the dead kids like stalking him quite regualarly. theres an old one thats along the same lines too showing slow-mo of a lil girl getting all mangled, ill try and find and post it.
0
Reply
Male 1,153
you cant deny these arent powerful
0
Reply
Female 12
I agree Liamthebof, i can barely watch the tv when that ad comes on. Its disturbing...
0
Reply
Male 603
Mmmmm... ribs.

(That`s the first time I`ve ever done that, btw. I consider it a success.)

0
Reply
Male 987
"o_o;
I always wear my seat belt, but now I`m gonna be dictatorial to my bf if he doesn`t buckle up... "
good.
0
Reply
Male 44
harijuke yea i know the one, not as bad as the one with the mum driving and her son behind without a seat belt... ouch much/ havent seen in a while though.
0
Reply
Male 9,305
o_o;

I always wear my seat belt, but now I`m gonna be dictatorial to my bf if he doesn`t buckle up...

0
Reply
Male 663
>>>dang because it is due to the rate of deceleration...not momentum. seatbelts are designed to slow you down more gradually<<<

As are airbags. But I see your point.

0
Reply
Male 817
luda16: "heartx3jess.. why the hell would you waste good ice cream? then blame it on iab.. sad. i would`ve eatin it.."

I would`ve mailed it to Africa. kids are starving over there and such, you know?

0
Reply
Male 132
vid broken?
0
Reply
Male 206
heartx3jess.. why the hell would you waste good ice cream? then blame it on iab.. sad. i would`ve eatin it..
0
Reply
Male 322
WOw...Ok OK I get it.
0
Reply
Female 1,578
I was eating ice cream when i watched this. its now in the trash. thanks iab.
0
Reply
Male 2,591
why are we so concerened about people`s safety who don`t want to wear their seatbelts? i say let them choose. let them die.
0
Reply
Male 2,388
its true chocolate lynx guy could have scared people off heroin if shown to them but this was still pretty violent
0
Reply
Female 5,222
:X
0
Reply
Male 42
richard was a drating dick anyway, i hate that guy
0
Reply
Female 393
lol I love how this is labelled 18+ on here when it`s on for all to see at any time of the day in the UK. We are badass here in Britland. Either that or slightly wrong in the head.

But yes, it`s never fun when your ribs crush your internal organs. Bad times.

0
Reply
Female 390
Ohhhh i see it :] I couldnt find it immediately cos it didnt see `ginger` :/ no idea why i was looking for that.

And I love the Lynx man o: or `axe` man or whatever americans call it. I like the song for the ad more on the british one though x

0
Reply
Male 89
that was so cool. very interesting...poor Richard :(
0
Reply
Male 610
It`s not really that bad, more people complained about the chocolate Lynx guy :-P
0
Reply
Male 22
lolz, they actually just posted that yesterday. Good stuff,high on that shock value
0
Reply
Female 390
Windscreen isnt retarded! Closed-minded much! Anyway the one of the ginger kid should be posted o: You know the `Im the boy you killed 6 years ago` one? Any brits know what im talking abouuut :]
0
Reply
Male 30
Windscreen!
0
Reply
Male 667
"Windscreen"? Thats retarded. WINDSHIELD~~
0
Reply
Male 192
No us brits mainly call it windscreen.
0
Reply
Female 393
windscreen? you mean windSHIELD?
0
Reply
Female 390
We always have the coolest ads.
0
Reply
Male 42
hey, someone put this link in the other car commericial the other day
0
Reply
Male 369
dang because it is due to the rate of deceleration...not momentum. seatbelts are designed to slow you down more gradually
0
Reply
Male 773
this shouldnt really be 18+, these ads are all in the daytime and no one complains....
0
Reply
Male 488
the impact caused his ribs to stab his lungs. thats like saying. bullets dont kill people. big holes in your brain do
0
Reply
Male 886
I don`t think I will ever understand people who don`t wear seatbelts...
0
Reply
Male 663
HMMMMM. If the dissipation of the momentum that his internal organs had when he struck the air bag caused his rib to break and puncture his lung and his aorta to rupture, why wouldn`t the same energy dissipation as he is restrained by the seat belt cause the same damage?
0
Reply
Male 212
wow, that really...wasnt bad at all. more of a 10+ ad
0
Reply
Male 322
he didnt want to die, well thats good to know
0
Reply
Female 175
ouchies
0
Reply
Male 817
Ghoulie11, Exactly what I was thinking.

Damn, just rub some dirt on it and walk it off. For Christ sake.

0
Reply
Male 44
drating ouch, i hate that advert, and yes demon us brits do take pride in our strange mentality lol.
0
Reply
Male 17
If he had 8 airbags like we do in the states he might not be so dead. I really hate the name Richard so this wasn`t so disturbing.
0
Reply
Male 4,807
WOW...Pretty graphic ( CSI style) maybe if people would just learn not to plow into a head-on crash.....
0
Reply
Female 357
oh i`ve seen this one

i can`t watch it

the lungs being punctured!! D=

xlucyx

0
Reply
Male 359
Didn`t look so bad what a pansy
0
Reply
Male 164
Ah us brits. We really are ****ed in the head.
0
Reply
Male 1,357
Link: Another Disturbing UK Road Safety Commercial [Rate Link] - Richard, who is not wearing a seatbelt, is not killed by the initial impact or striking the windscreen.
0
Reply