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Too right...advertising at its finest. If you`re gonna advertise something, be unique. No matter how much it costs.
In fact, I had a glass of coke earlier, when normally I cant stand the stuff. Subliminal messaging? Bring out the tin-foil hats!!
This is too much, not interesting, boring, and it seems like it would cost a lot.
Only reason coke are using it (IMO) is because of the "wow" (and hence, `oh wow.. hey, coke!`) factor
i doubt we will be using this in the future
Each little tile needs to be moved, and thats a hell of a lotta` motors/actuators.
Why make this when you can make it digital? SOmeone just showing off I think.
But nice implementation with the coca-cola sign.
i wouldnt want my screen to move each time i touch it :O
that was awesome o.o