Dove`s New Ad Campaign

Submitted by: DestyNova 11 years ago
http://slate.msn.com/id/2123659/

If the women in these ads lacked self-esteem, they wouldn"t be up on a billboard in their skivvies.
There are 90 comments:
Male 266
Ok, i know these woman on here arent FAT ASSES. And i agree with everyone on here who says that skinny women are in fact gross. Anorexia is quite disgusting..but the sucessful models of today are not anorexic. All that I am saying is that models should be fit. A model is supposed to be extremely sexy and she should be hot enough to make all of us men know that we could never get her. I know this is to drive sales, in a unique way, but save the modeling jobs for women who are actually CUTE. EVERYONE KNOWS THAT THE MAJORITY OF WOMEN DO NOT LOOK LIKE "TYPICAL MODELS" but who gives a poo. Giving an overweight woman a modeling job is like giving head to your dog, YOU JUST DONT DO IT!
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Male 4
hmmm, I`m reminded of the one thing I really got out of my health class in school. in a video about fit vs fat, woman: "I don`t understand why these men seem to want to go to bed with girls that try to look like that, I meen my goodness it`d be like banging up against a bloody coat hanger".
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Female 25
rofl diemorondie.
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Male 287
Sure, I`m all for the normal figure. It`s marketing strategy, though? Crazy. Face it, companies sell with skinny models because it works. It`s natural; survival of the fittest...literally.
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Female 1,262
None of those women are fat. I`m a little thinner than the first woman and I know good and damn well i`m not fat.

I cant be satisfied. I dont want to see some skinny little twig of a woman on the side of a bus but then again I dont want to see some huge 300 pound whale of a woman.

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Female 648
NO FAT DUDES! is my mantra. God, I fcking hate fat guys. Especially when they have man boobs. Fcking disgusting. Fat dudes need to get off the TV and out of my movies. Fat dudes ARE NOT FUNNY, they`re just fat and disgusting. All fat men need to put down their 40 oz. and get their flabby guts to the fcking gym and stop making me want to fcking VOMIT at the sight of them.

All fat men should DIE DIE DIE.

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Female 28
Excuse me Elroy,
Fit women, skinny women and fat women all prefer a man with some sort of intelligence. Try sounding it out next time. The word is exercise.
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Male 62
Oh and I have a simple solution to losing weight, if you feel that you`ve gotten a little chubby and need to tighten up. It`s a little-known secret that`s actually been around for centuries!

Eat less, move more.

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Male 62
We could sit here and argue about this all day long, but I think I`ll just set it straight in one simple comment. Skinny girls aren`t hot. Fat girls aren`t hot.

Fit girls are hot.

The ones with the nice shapely thighs and round asses. The ones who at least do something to maintain their physique.

Girls: EXCERSIZE. Just because you`re skinny doesn`t mean you`re hot. Some muscle tone = hot.

Personally whenever I see runway models I think of Ethiopia, but that`s just me.

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Female 74
its a good idea as it is actualli apealing to people and boasting sales, also its making a good healthy point to everyone. Buts it`s never gonna please everyone. But go Dove :-D
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Female 165
Some of these women are just a nice average figure, some of them i would call fat though, but that isn`t the point, it is the fact that all the women are happy with their bodies, that`s what tends to piss people off. It`s like when Fern Britton from `This Morning` said she was happy being a size 16 (uk sizes) and everyone had a go at her. When women stop striving to become smaller and smaller, then it is usually when guys start to bitch about how they are fat and lazy, when infact they just appreciate their curves!
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Female 428
Um wow this isnt a new campaign anymore.....
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Male 318
I think the fact that these women are not fat (marilyn Monroe would be called fat by the boys in here) is something. Confidence is sexy. But there are limits. A large percentage of Americans are fat and if you had women with rolls of fat and jiggly legs then I would have a hard time with that. Americans are too fat but at least this commercial doesn`t set unrealistic images but rahter women who are not anorexic but at a healthy size.
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Male 70
Heh, that`s wierd, Lola. My girlfriend has a larger waste, but she`s told me she wears a size 7... I must have heard wrong if what you say is true.
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Female 748
People keep mentioning plus size models, but even that is somewhat of a misnomer. You only have to be a size 10 to be a plus size model, but most plus size clothing stores don`t sell anything below a size 14. Lane Bryant sells clothing from 14-28, but at a size 12, their mannequins are the largest size made.

Personally, I think it`s refreshing to see Dove using average women, rather than the bleach blonde stick figures you see everywhere else.
(Just the opinion of a fat girl who loves herself just the way she is!)

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Male 371
though some of those girls were way to fat to be modeling
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Male 371
am i the only guy who doesnt mind a nonanorexic girl?
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Female 161
This has turned into a very interesting contaversy I think.

Personally I find nothing wrong with this ad. These women are attractive. A little over weight, true. But nothing is wrong with it. Some of you are saying that this is gross. Many of you who are saying that are quite young. And you fail to realize than many women who are "stick thin" at young ages, will be that size if not bigger when they get older and have children. And you will have most likely married a "stick woman". And I doubt you will think that a woman this size is so "gross" as you put it. And when maturity hits you and you realize this is what real women looks like.

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Male 979
..... I`d hit that
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Male 70
Excellent job Dove. If only more and more advertising companies and what not would pick up on this so we possibly might have less girls starving themselves to try and fit such an unhealthy ideal. But I guess it`s all supply and demand ....
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Female 409
flipz4. Those ads have been around for months now.
Dove sales have actually gone up. Not everyone woman in America is as thin as Paris Hilton. Most of us are like those in the ads.
What Dove is saying is that you don`t have to be pencil thin to be beautiful.
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Female 712
Cool..
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Female 6
these ads are cool, and i have no problem with them, but everyone should be able to feel good about themselves for reasons other than seeing models the same size as them. it may sound nice to get rid of all the too-perfect models, but isnt that what all ads is? what would be the point of having normal people in your ads when your trying to show that the product is special? we see normal sized women (and men) every day, theyre trying to grab your attention with the models. i agree with the person who wrote the article. its a good idea, but it wont work forever.
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Male 851
looking more closely, these models are attractive
you`ll have to excuse my bad eyes
I still stand by my earlier statement
before I thought they were pretty overweight, not just average
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Male 495
I found them to be real and attractive, some were not fat in the least bit. Yay, for real women!!!!!!!
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Female 6
"Real women" are boring. Skinny girls are used as models because clothes drape better on them. Not to hurt fat girls` self esteem. Everyone just needs to get over it.
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Female 1,403
I have 3 new heroes! Lol Enohead, bobbyo, and tacuvo! Oh, and the dove people, I guess.
Lindsey Lohan is pretty gross, even now that she gained some "weight".
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Female 1,944
I AGREE WITH JALIKUNDA!!^^^
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Male 851
^^I don`t really like looking at any guys at all
but to each his own

the whole point of being a model is to be attractive and trick people into thinking the product makes you attractive is it not? then again...
woman: the executives at Dove must understand how I feel, I`ll support such good people by purchasing their soaps and such

could be genius, who knows?

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Female 1,944
omg the guy who wrote this is predugest about "real" sized woemen! this is really how the common person looks people!!!
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Female 123
funny how the majority of the "boys" who commented all had something negative to say about this ad campaign...Now, what if Dove or some other product line had ads with "overweight", "paunchy", "stocky" beer belly gutted men? Would you boys approve or be as "grossed" out as you were with these very common sized and realistically shaped women? Hmmmm.....
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Female 15,763
THANK YOU Jazzbaby for saying it straight, and of course all the other sensible people out there. I liked this link, I`ll give it 4 stars.
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Male 314
Those women are very sexy. Sexy women are the ones who feel comfortable with themselves man. I mean dont tell me you think that anorexia, Lindsey Lohan, bulimia and 12 year old boys are sexy because then I guess I`m wrong. Now, I understand if a woman is overweight or just plain obese, now that IS sick. These women are not fat, they`re just not what you consider sexy just because TV has told you so for the last 20 years.I agree with JOEY11Y, I mean look at M. Monroe, Betty Page, etc. they were freakin` hot, and its not I that I like big girls only, its just that I like women.
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Male 30
OMFG! I hate this advert, I want to kill every one and end thier annoying slutty comments!
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Female 500
I love the Dove ad. Why should the media promote an unrealistic view of women`s bodies? M. Monroe was a size 8, and she looked great! I`m glad that these models are promoting normal healthy women.
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Male 419
I hate this campaign. Most disgusting idea in a while.
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Male 93
The student chick was hot.

"these are normal and beautiful women. Straight guys love them. Gay fashion designers wanted women who looked like skinny little boys. So they used models who looked like skinny little boys. If you like the skinny boyish models then you like little boys. You let gay fashion designers tell you what is attractive. You tool."

You tell them bobbyo. I perfer a chick that isn`t transparent. Put a little meat on those bones.

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Female 3
That`s awesome
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Female 61
Without getting too extreme about things either way~I just think it`s good for women, especially teens and younger women~to see that it isSSS possible to not be a size 4 and still be perfectly happy with ones body. And by the way guys~the average woman in America is a size 10-12! So if you think all the models in the Dove ads are grossly out of proportion with the majority of women in the US, think again.
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Female 175
that=this
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Female 175
Those women are far from fat. thye are thick & have curves, society has made it etched in our brains that anything above size 2, is not acceptable. I`m glad dove did a campaign like that. It shows all you stupid ,close-minded,ignorant f**ks out there that that is what a REAL women is SUPPOSED to look like. btw, I KNOW for a fact that all those dudes saying that thick girls are gross or whatever idiotic comment they make, are the ones that really what to try & see what a girl w/ a little meat on her bones is really like.
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Male 318
these are normal and beautiful women. Straight guys love them. Gay fashion designers wanted women who looked like skinny little boys. So they used models who looked like skinny little boys. If you like the skinny boyish models then you like little boys. You let gay fashion designers tell you what is attractive. You tool.
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Female 263
all of them have flat tummies and are toned. i have a little pooch tummy, and i know for sure that i couldn`t be a plus size model because i don`t work out six days a week. bleh.
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Female 395
these women are not fat...
maybe slightly overweight, but not that fat
the point is that everyone should be comfortable in their own skin

or something like that

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Male 1,586
I`m a guy, and I`m in the "about time" camp.
Of course, I`m a bit older than most of the guys posting on here, so that may have something to do with it. For you guys - here`s the deal: the women you date, the women you will marry, the women who exist in the real world, look like this. And thank God. Because your friends might be impressed with your skinny girlfriend, but when you get home at night, you`ll want nothing more than to punch her in the idiotic, coked-out face.
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Female 189
i dont understand why people are saying these women are fat. It said in the article they are sizes 4-12. last time i checked, a 4 is pretty small.
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Male 210
ONe thing we always notice here is if you ever watch an American show like CSI or what not everyone, liturally everyone unless uglyness or age is essential to the plot has to be under 40 and very attractive.

I could understand that if those images are shoved down your throat all day you might think your a freak for not bieng so perfect. I guess you still gotta stick to sale the lifestyle.

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Male 82
I thought the ad campaign was pretty cool. Saw it on a day when I was thinking the exact same thing that oracle was thinkin` after seein` an episode of family guy. It`s pretty f(h)ucking pointess making a product and selling it usin` Kate Moss when most women are the complete opposite of a coke snortin` toothpick.
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Male 273
naoscaire, i need to correct you. girls who go to the gym and bring you beer are sexy.
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Female 587
[quote]On 10/27/2005 12:01:11 PM Naoscaire wrote: You can choose your body shape if you work for ir. Before I joined the army I was really skinny but after going to the gym and doing martial arts for a few years I became gigantic (with muscle, not fat). If you`re too fat, go to the gym! Neither anorexic nor fat figures are sexy; girls that go to the gym are sexy.[/quote]
you only need to say it once!
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Male 571
You can choose your body shape if you work for ir. Before I joined the army I was really skinny but after going to the gym and doing martial arts for a few years I became gigantic (with muscle, not fat). If you`re too fat, go to the gym! Neither anorexic nor fat figures are sexy; girls that go to the gym are sexy.
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Female 587
an ad with more of them

[img]http://agelessmarketing.typepad.com/ageless_marketing/images/dove_soap_girls.jpg[/img]

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Male 273
everyone needs to calm down. if fat chicks find guys that like them like that, kick ass for them and their man. for the other 99% of the world, GET THE FATTIES OUT OF OUR ADS. te he he
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Female 587
oracle...there is many ads with them all in...just that one was ther one chosen
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Female 322
Yeah, it doesn`t surprise me how shallow some men`s comments are about this campaign. After all, we have fat @sses on TV like "the King of Queens" or "According to Jim" who can let their big f*cking guts hang out while their size 2-0 wives are serving them beer. I mean, Hey! It`s alright for a guy to be a fat f*cking pig, but God forbid if a woman on TV looks like she has any kind of body fat, right?

Besides, that Dove campaign is only showing ONE of the women -- the rest are not "Plus Sizes". Sick of that, too. Apparently, it`s okay for a woman to be emaciated or obese but not in the middle? Show more NORMAL women. Not fat. Not skinny, either.


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Female 587
[quote]On 10/27/2005 11:37:54 AM ForAllThSin wrote: i thought the whole point of models was that they were hot. why would anyone want to see a big picture of a fat chick. i know women keep saying that it`s bad for their self-esteem, but whatever happened to self improvement. damn chicks are getting lazy and looking for excuses these days.[/quote]

you know there are actually guys out there that prefer a woman with a little more to love!

Not everyone has to be thin...and i dont see why models cant be big!

There is absolutly nothing wrong with big or plus size models!

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Male 273
i thought the whole point of models was that they were hot. why would anyone want to see a big picture of a fat chick. i know women keep saying that it`s bad for their self-esteem, but whatever happened to self improvement. damn chicks are getting lazy and looking for excuses these days.
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Male 145
I think I perfer the "old" style when it comes to models...
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Female 782
thats not new. thats been around since the start of the year atleast.
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Male 140
I do media and have just studied the effect the advert hadhas. They chose "fat women" to be different and promote them to the wider audience!
Anyways i have to agree with the kid who wrote the artical the student is quite hot! :p
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Male 571
You can choose your body shape if you work for ir. Before I joined the army I was really skinny but after going to the gym and doing martial arts for a few years I became gigantic (with muscle, not fat). If you`re too fat, go to the gym! Neither anorexic nor fat figures are sexy; girls that go to the gym are sexy.
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Male 273
fat chicks suck
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Female 75
I think its a good advert. Nice to see average sized women for a change.
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Female 882
wow i was surprised that the guys went ew..
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Male 2,372
The web page summed it up nicely:

"Talk about "real beauty" all you want—once you`re the brand for fat girls, you`re toast."

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Female 587
[quote]On 10/27/2005 8:40:33 AM angelbrat wrote: I kinda think it`s funny how the men are like. "EWW" and the woman are like. Finally! Personally, I think Finally! cause I`m tired of seeing all these tiny bitches. How is a size twelve bigger then the bus? Now, those undies are kinda ugly, I mean, come on. wo really wears those :/[/quote]
If i remember right from the tc ad..they are all wearing the same style underware..maybe thats what they all felt comfortable in?

I think its good that they are now finally using plus size people...or even bigger people.

Not everyone is like a rake..and the way cociety is going now...bigger seems to be frequent than skiny

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Female 1,071
More women look like this than the other models used. I say rock on.
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Female 39
(note to self: lay off the "and"s)
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Female 39
I`m on the "Finally" train as well. Looking like Skeletor isn`t appealing, and it`s unhealthy and unnatural.

And Angel, I don`t think Dove would have billboards of women in lace G-strings. And never doubt the comfy-ness of cotton panties :D Great for laundry days :)

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Female 178
I kinda think it`s funny how the men are like. "EWW" and the woman are like. Finally! Personally, I think Finally! cause I`m tired of seeing all these tiny bitches. How is a size twelve bigger then the bus? Now, those undies are kinda ugly, I mean, come on. wo really wears those :/
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Male 1,061
yup tis ok!
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Male 266
CHIVALRY IS DEAD, so why abide by it. How can you say i have an unhealthy and disrespectful attitude to women? I don`t at all. I do however have an unhealthy and disrespectful attitude towards Fat Women. And why does everyone on here take EVERYTHING SO SERIOUSLY? I will never meet any of you, and even if i did, i would say the same thing..."If the model is bigger than the bus shes being advertised on, get rid of it."
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Female 830
I think it`s a good idea! Some people can`t choose their body shapes.
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Female 165
Well flipz it is nice to see such a healthy and respectful attitude to women these days!
And they keep saying chivalry is dead....
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Male 266
Id much rather have a hefty chick than an anorexic bitch. Everyone knows fat chicks give good head. :)
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Male 1,465
They`ve been around here in L.A. for a while now… I don’t even notice them anymore.
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Female 224
These ads are old. I`ve seen around London for probably a year now. And I like them. Everyone`s got a big bum, or love-handles or something wibbly. It just nice not to feel the need to be anorexic just to fit in.
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Female 179
How do you guys consider any of them being fat or even big? They`re all completely normal, average bodies. Give me a break.
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Female 283
I agree With halifax they arn`t fat just big
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Male 19
i just lost my lunch, thanks dove.
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Male 266
No, i know, but its going to fail horribly.
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Female 2,244
I don`t think they want to promote fat, they just want to promote real women with real bodies.
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Male 266
HAHA, i agree jtc. Rosie O`Donnel and Roseanne. Now that`d be sexy
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Male 1,348
No Fat Chicks !!
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Male 337
those women arent fat. If dove wanted to promote fat why not get some real heffies up there like Roseanne, now those are real curves.
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Male 266
"These Dove ads say it`s cool to be round and hefty" HAHAHAHAHAH. Almost. The ceo must be fat, or have a fat wife. Stupid fat fu.cks
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Male 149
MY EYES!!
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Male 992
"Our soap will give you a fat ass" just won`t market as well
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Female 2,244
I like it, and they don`t look bad either.
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Male 226
Link: Dove`s New Ad Campaign [Rate Link] - If the women in these ads lacked self-esteem, they wouldn`t be up on a billboard in their skivvies.
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